Marco Lopez, Mba

Marco Lopez, Mba Email and Phone Number

Integrated Marketing Strategist and Event and Sponsorship Measurement Consultant @ onxite
San Diego, CA, US
Marco Lopez, Mba's Location
San Diego, California, United States, United States
Marco Lopez, Mba's Contact Details
About Marco Lopez, Mba

Integrated Marketing and Event Sponsorships Executive orchestrating brand/marketing strategies across multiple industries: CPG (Spirits, Beer, Non-Alcoholic, Snacks), Telecom, Retail, Healthcare, Tech, Media, and Sports, driving growth and engagement through high-impact campaigns (B2C & B2B).P&L AND TEAM MANAGEMENTManaged $30M+ budgets, leading cross-functional teams to boost efficiency and innovation. Built and scaled elemento, a multicultural and experiential agency, to $8M in annual revenue with 50+ team members. Led award-winning campaigns for Coca-Cola, Target, NBA, Wilson, P&G, and AT&T through agency collaboration and client-led roles.BRAND & INTEGRATED MARKETINGDrove net new 110 Vet-Hospital for the launch of Petco Vet business unit contributing to $38M in revenue. Led brand strategy and marketing execution for Coca-Cola and Jack Daniel's. Launched Barcel’s Takis, achieving a 26% sales lift from campaign efforts. Led multi-agency brand efforts for the sponsorship of the Mexican National Team, US Soccer Federation, Gold Cup, FIFA World Cup Trophy Tour for Coca-Cola. Led marketing strategy and advertising for Get Covered Illinois (Obamacare) resulting in 500K new Healthcare recipients.EXPERIENTIAL MARKETING AND GLOBAL EVENTSLed global events like Coca-Cola’s FIFA World Cup Trophy Tour. Managed Target's award-winning Skeletown Square event, delivering culturally attuned brand experiences. Directed teams in planning, creative, production, and operations (on the agency side). Managed and collaborated cross-functional groups in media, insights, merchandising, privet brands, and procurement (globally and regionally). Led a B2B experiential initiative for P&G that generated $135M in sales w/ retail partners. Managed MLS, MLB, US Soccer Federation, FIFA, Liga MX, F1, NBA, inclusive of local sports sponsorships, for Coca-Cola & portfolio of brands, Target, Hornitos, AT&T, Suntory, and Petco.DATA-DRIVEN MARKETING AND ANALYTICSFounded Onxite, a SaaS platform for event data analytics, helping brands like AT&T and Netflix optimize investments. Developed AI-driven measurement methodologies for the $62B Sponsorship Industry.AGENCY+MEDIA BUSINESS DEVELOPMENTHeld client-facing leadership roles at Meta, Univision, Tribune, and NGN, exceeding sales targets by $28M at Facebook. Led biz dev at Publicis and elemento.

Marco Lopez, Mba's Current Company Details
onxite

Onxite

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Integrated Marketing Strategist and Event and Sponsorship Measurement Consultant
San Diego, CA, US
Website:
onxite.com
Employees:
3
Marco Lopez, Mba Work Experience Details
  • Onxite
    Integrated Marketing Strategist And Event And Sponsorship Measurement Consultant
    Onxite
    San Diego, Ca, Us
    View
  • Onxite
    Vp-Sr. Director Integrated Marketing Strategist & Event/Sponsorship Measurement Consultant
    Onxite Mar 2021 - Present
    San Diego, Ca, Us
    I collaborate with brands, agencies, and properties as a fractional strategist, team [squad] builder, and individual contributor, driving success through marketing strategies and innovative solutions.Focus Areas:Integrated Marketing & Brand Strategy:Advise brands on holistic marketing strategies, ensuring seamless integration across digital, experiential, and multicultural channels, driving cohesive brand narratives.Sponsorship Strategy & Measurement:Design and implement sponsorship strategies that align with client objectives, enhanced by data-driven measurement frameworks and advanced analytics.Serve as a creative steward for experiential ideas, aligned to brand goals and objectives.Product Marketing & Go-to-Market:Develop tech-enabled solutions for brands, leading the full lifecycle of Onxite’s event measurement platform. Spearhead business development and ensure the platform meets evolving industry needs.Data-Driven Insights & Technology Integration:Utilize data analytics to craft foundational brand strategies. Expert in optimizing event performance through the integration of cutting-edge technology, enhancing measurement and reporting.Multicultural Marketing & DEI Strategy:Lead strategic planning for multicultural marketing, providing guidance that amplifies impact through audience segmentation and cultural insights. Advisor on DEI corporate strategies, from foundational frameworks to actionable plans.Startup Founder & Advisor:Founded Onxite’s SaaS platform, guiding it from MVP to a robust tool delivering valuable insights for event sponsorships. Oversee product development, marketing, data analytics, and P&L management. Developed a proprietary methodology that forms the foundation of the platform.Agencies I've partner with:Conscious Mind Studios, Underdog Ventures, Estudio Consulting, CSM, Primetime Sports, Jack Morton, Spotdly, and Colab Studio.Notable brands:AT&T, Netflix, SKYY Vodka, Flor de Caña, Televisa-Univision & UnidosUS
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  • Petco
    Sr. Director Of Integrated Brand Marketing - Local And Experiential Lead
    Petco Mar 2019 - Mar 2021
    San Diego, California, Us
    Managed Integrated Marketing across Local, Experiential, CSR, Multicultural, and Vet Services. Led Petco’s Vet Hospital Expansion (inclusive of Hospitals, Clinics, & Telehealth). Led positioning, re-brand integration, media investment for Vet & Local Marketing. Significantly improved guest engagement technology products & channels. Active leader, founder PetContingo (Petco's Latinx ERG), and champion of DEI efforts through our workforce, workplace, and marketplace . International Marketing liaison for Petco Mexico & Multicultural Marketing lead.
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  • Facebook
    Sr. Client Partner Global Marketing Solutions
    Facebook Dec 2017 - Jan 2019
    Serve as an industry thought leader in social paid media and digital advertising driving client's success objectives, leveraging Facebook’s ongoing product and technology developments.Working cross-functionally with internal [brand leader] and external partners [creative, media, experiential, and communications agencies] for collective alignment to meet brand's objectives and brand portfolio priorities.Function as a facilitator to update on key changes and adoption of Marketing & Data Analytics across agencies and brand stakeholders.Managed the adoption of integrating Mobile First creative as our clients develop new campaigns.Worked on Global and Domestic initiatives as well as the adoption of new features and integration of Facebook's platforms in different regions.Active ERG member of Latin@FB
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  • Elemento L2
    President - Integrated Marketing - Brand Strategist
    Elemento L2 Oct 2011 - Oct 2017
    Chicago, Il, Us
    Founded & scaled elemento to be a leader in the industry with a focus on digital, experiential, shopper marketing, and public relations. Responsibilities include the vision, general management, talent performance, profitability, and growth. Elemento’s value proposition: to achieve client’s brand objectives and drive business growth, work closely with partner agencies and internal stakeholders, manage brand planning, creative, digital integration, and activation.Agency partner for:Coca-Cola, Target, Brown-Forman, AB, Wilson, Disney, Obamacare, Suntory.
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  • Relay Worldwide - Now Pbjs/Msl Worldwide Part Of Publicis Groupe
    Sr. Group Account Director - Marketing
    Relay Worldwide - Now Pbjs/Msl Worldwide Part Of Publicis Groupe Apr 2007 - Aug 2011
    Los Angeles, Ca, Us
    The Experiential & PR Agency of Publicis Group. Managed a team of extraordinary individuals, who managed client services, creative, planning and production.Developed synergies across Publicis agencies with a reciprocal business mindset; across disciplines and geographies.Managed AT&T, Coca-Cola, Beam, Anheuser-Busch, Procter & Gamble, PayPal, amongst others.
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  • Tribune Media
    Director Of Integrated Brand Marketing
    Tribune Media Apr 2006 - May 2007
    Chicago, Il, Us
    Brand advocate and responsible of advertising, event promotions, community relations and corporate communications for the three editions of Hoy Newspaper (LA, NY and Chicago).Manage a three-market staff, including marketing managers and promotion coordinators.Collaborated cross-divisionally with Tribune's business units to increase awareness of segmented opportunities in their respective organizations.
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  • Matraca Marketing
    Managing Partner
    Matraca Marketing 2003 - 2006
    Co-Founded Matraca Marketing where I led the creative development of experiential programs for Miller, Quesos La Chona, Anheuser-Busch, McDonald’s and numerous brands in the spirits category.Developed a National program On/Off Premise for Heineken and the Latin Billboards.Experiential and Advertising Advisor for The Marketing StoreWorked and advised the Marketing Store team on strategy, creative and activation for several clients.I worked on McDonald's, Quesos La Chona & Miller.
  • Univision/Telefutura
    Sr. Account Executive
    Univision/Telefutura 2001 - 2003
    Miami, Florida, Us
    Led Sales efforts for the region on the new launched network and worked across properties and business unitsDeveloped a strong sales portfolio with national/local brands and agency partners
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  • Ebillboards - Ngn
    Manager Of Emerging Markets
    Ebillboards - Ngn 2000 - 2001
    Joined the tech start-up to lead the Multicultural efforts across: Brand, Content, Network Expansion and Business Development.
  • Sprint
    Small Business Development & Marketing Manager
    Sprint 1998 - 2000
    Overland Park, Kansas, Us
    Contributed to the launch of the brand, the communication to the Multicultural markets and led the Small Business Development Network, leading a group of individuals and their sales and marketing efforts.
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  • At&T
    Director Diversity Marketing
    At&T 1996 - 1998
    Dallas, Tx, Us
    Managed Multicultural Marketing for Wireless brands under the SBC company: Cellular One, Pacific Bell & SBC Wireless.Worked on Land Line and Wireless side of the business.Developed business plans for individual markets, across their Dealer Networks, assessing D&I initiatives and setting teams in place to take on emerging markets, across Asian, African American, Hispanic and other other ethnic groups served in their markets.
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  • Maccormac College
    Associate Director Of Admissions
    Maccormac College 1993 - 1996
    Chicago, Il, Us
    Led the admissions department for ESL to a record year in 1994 to 150 new students from 50 the previous years. The ESL department grew to bring over 50% of the revenues for the school for 2 years in a row.
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  • Citi
    Personal Business Banker
    Citi 1991 - 1993
    New York, New York, Us
    Nurtured local business relationships and pursued new business for the branch on 26th Street in Chicago.
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  • Home Run Inn
    Bus Boy
    Home Run Inn 1989 - 1993
    Woodridge, Illinois, Us
    Proudly began to work as a bus boy, while learning english, and later attending college. Love the people there.I learned from the owners how to care for your employees.
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Marco Lopez, Mba Skills

Fluent In Spanish Public Speaking Translation Interpretation Interpersonal Communication Abilities Analitical And Able To Engage Others Leadership Development Leadership Management Theology Program Management Volunteer Management Preaching Community Outreach Retreats Religion Youth Ministry Pastoral Counseling Biblical Studies Discipleship Church Events Nonprofits Pastoral Spanish Catechesis Social Justice Stewardship Advertising Social Media Marketing Marketing Integrated Marketing Marketing Strategy Relationship Marketing Public Relations Digital Marketing Social Media Digital Strategy Marketing Communications Sponsorship Brand Development Event Planning Event Management Brand Architecture Sports Marketing New Business Development Digital Media Budgets Promotions Media Planning Mobile Marketing Hispanic Marketing Account Management Experiential Events Strategic Planning Experiential Marketing Content Strategy Brand Chemist Content Development Community Development Budgeting Nightlife Event Marketing Business Development Community Relations Professional Carne Asada Cook Trabalenguista Music Creative Briefs

Marco Lopez, Mba Education Details

  • Northwestern University - Kellogg School Of Management
    Northwestern University - Kellogg School Of Management
    Executive Mba
  • Depaul University
    Depaul University
    And Communications
  • Northwestern University - Kellogg School Of Management
    Northwestern University - Kellogg School Of Management
    Nmsdc Advance Management Education Program
  • Generations College
    Generations College
    Associates Degree
  • Instituto Salesiano Carlos Gomez
    Instituto Salesiano Carlos Gomez
    Socio Administrativo

Frequently Asked Questions about Marco Lopez, Mba

What company does Marco Lopez, Mba work for?

Marco Lopez, Mba works for Onxite

What is Marco Lopez, Mba's role at the current company?

Marco Lopez, Mba's current role is Integrated Marketing Strategist and Event and Sponsorship Measurement Consultant.

What is Marco Lopez, Mba's email address?

Marco Lopez, Mba's email address is ml****@****ago.org

What is Marco Lopez, Mba's direct phone number?

Marco Lopez, Mba's direct phone number is +131249*****

What schools did Marco Lopez, Mba attend?

Marco Lopez, Mba attended Northwestern University - Kellogg School Of Management, Depaul University, Northwestern University - Kellogg School Of Management, Generations College, Instituto Salesiano Carlos Gomez.

What are some of Marco Lopez, Mba's interests?

Marco Lopez, Mba has interest in Civil Rights And Social Action, Education, Economic Empowerment.

What skills is Marco Lopez, Mba known for?

Marco Lopez, Mba has skills like Fluent In Spanish, Public Speaking, Translation, Interpretation, Interpersonal Communication Abilities, Analitical And Able To Engage Others, Leadership Development, Leadership, Management, Theology, Program Management, Volunteer Management.

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