Senior Data Scientist, Advertising
CurrentTechnical lead of a 5 person data science pod. See projects belowGrowth Projects:Bayesian MMM for revenue attribution, experiment design, BU level metric design & development, causal inference, lifetime value modeling, markov chain attributionNatural Language Processing Projects:Customer support chatbot w/ retrieval augmented generation, FAQ generation, support topic modelingOther Projects:Ad audience recommendation engine, churn propensity modeling, advertiser segmentation