Luis De La O Romero Email & Phone Number

Monterrey, N.L., Mx

Nuevo León, México

Monterrey, Nuevo León, México

Ciudad De México

Mexico Df

Team coordination of 30 people from different areas, customer development, sales, marketing and expenses Budget, KPI´s control, restructure plans definition, collaboration with global teams for strategy and business plan definition, elaboration and presentation of annual Budget to Corporate Staff, OI control, distributor annual meetings coordination and sales and commissions annual plan review with sales.

México Df

Team coordination of 4 PM´s and 1 Branding responsible, marketing plan elaboration, annual budget elaboration (sales and marketing), prospection, follow and development of new clients, definition of commercial strategies, control of 15 product lines, product and supplier development, market research and analysis, profit control, feasibility studies for new projects, cost and expenses reduction strategies, S&OP meetings, printed, POP and sales tools materials development, commercial policy implementation for different markets, global meetings participation and reports to corporate offices, internal and external training plan, internal and corporate events preparation.

Mexico Df

Organize activities for position and assigned trainee, update and integration of SKU´s, market analysis and research, gross margin control, special quotes, assistance on material planning, determination of potential, market share and coverage, analysis of car park and car population, development of information for elaboration and update of printed materials, (catalogues, application charts, flyers), internal and external technical and commercial training, sales tools development, customer and suppliers development as well as market promotions, reverse engineering for new product development, statistical control, and selling prices determination.

Mexico Df

Developing of new products and evaluation of new projects, analysis and determination of product potentials, Co-responsible of inventory control, commercial training, supplier development, statistical control of sales and gross margin, cost control and selling prices definition, Special sales and purchase negotiations, catalogue development, participation on sales budget elaboration, customer development, advertisement and brand image control, product boxes development, car park analysis, control of import freight and duties expenses, elaboration of magazine articles.

Estado De Mexico

Import and export responsible, logistic suppliers selection, final product cost definition, evaluation of new projects and product lines, planning and purchase of direct product, inventory control, control of internal production processes, training for MM, MKT and FI SAP modules, new products and suppliers development, support to purchase and general managers functions, responsible for quality system at purchase area, quality and external commerce audits head, Key user for SAP MM module, statistical and databases control, supplier evaluation, Draw Back process.

Estado De México

Launch of products and product lines, sales promotions and contest elaboration, selling prices definition, gross margin control, special negotiations, catalogue development, sales budget elaboration, customer and marketing plan development, statistical sales control, supplier development, technical and commercial training, advertisement and product image responsible.

México Df

Develop of 5 product lines and more than 1800 SKU´s getting gross margins over 35% average and winning the business with some of the main WD´s in Mexico. The image for 2 product lines were developed as well as it´s marketing plan that support market penetration. A reduction of 5% was achieved between product and logistic cost reduction and Service Level was improved to reach 90%