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Lora Baker is listed as Director, Marketing GTM | Global Leadership | B2B Paid Media Expert | Passionate About Building Marketing Strategies That Drive Revenue at Ricoh USA, Inc., a company with 15406 employees, based in Boulder, Colorado, United States. AeroLeads shows a matched LinkedIn profile for Lora Baker.
Lora Baker previously worked as Director, Marketing GTM Strategy at Ricoh Usa, Inc. and Head of Paid Media at Netapp. Lora Baker holds Bachelor Of Arts (Ba), Psychology from Purdue University.
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After spending nearly 20 years in various marketing roles, I understand there is no end to what you can accomplish with a successful marketing strategy. If you are selling a product, service or solution that is needed in the world - an impactful marketing strategy can catapult you ahead of your competition. My approach is rooted in open-mindedness, continuous learning, and a deep understanding of our target market, ensuring every marketing dollar spent is a step towards success.My journey has included managing multi-million dollar paid media budgets, developing & activating performance-driven digital marketing strategies, leading a global team of marketing experts, measuring marketing results, building end-to-end marketing campaigns and understanding that no matter how much you know, there is always more to learn..
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Boulder, Colorado, United States
Ricoh Graphic Communications provides comprehensive solutions for the commercial print industry - printing presses, workflow automation, web to print, & innovative finishing solutions.As the Director of GTM Strategy on this team, I am responsible for:- Bringing innovative marketing campaigns to life that drive SQLs & pipeline.- Driving measurable results.
Boulder, Colorado, United States
I led a global team in developing and executing a comprehensive B2B digital marketing strategy. By optimizing our multi-million dollar budget and managing large-scale media campaigns, we increased social engagement by over 300% and achieved a 30% improvement in ROI on digital marketing campaigns. Key learnings as an in-house B2B media manager for a tech.
Boulder, Colorado, United States
Promoted to lead the in-house paid media team. Our team worked across the marketing organization, aligning with the SEO team, the reporting & analytics team, the field and product marketing teams and the sales team - delivering innovative media strategies designed to hit key marketing objectives & drive pipeline.We used a combination of ABM targeting and.
Boulder, Colorado, United States
Create meaningful digital media strategies with Brand/Solution messaging to known & anonymous audiences with the goal of hitting specific KPIs. Two months after starting at NetApp, I built out a comprehensive Google search strategy for Azure NetApp Files - a newly launched product, using a segmented non-brand strategy around "azure" keywords - driving.
Boulder, CO
Balanced managing a team of digital marketers with driving strategy and managing campaigns for our largest clients. Increased marketing leads an avg of 20% y/y without budget increases across multiple channels, wrote & delivered detailed strategy documents/reports, regularly analyzed and prepared reports, presented results to C-level executives cementing.
Boulder, CO
As a Performance Media Specialist, I was tasked with managing budgets over $1M for multiple clients. High level actions included: building out detailed paid search campaigns for clients focusing on relevancy from search term, to ad copy to landing page; managing keyword level bids & daily budgets in order to drive best performance for clients; building.
Other employees you can reach at ricoh-usa.com. View company contacts for 15406 employees →
César Anidez
Colleague at Ricoh Usa, Inc.
Colombia, Colombia
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Luis Lucero
Colleague at Ricoh Usa, Inc.
Chile, Chile
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Edwinyolanda4 Harrell
Colleague at Ricoh Usa, Inc.
Lake Hiawatha, New Jersey, United States, United States
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John Wright
Colleague at Ricoh Usa, Inc.
Philadelphia, Pennsylvania, United States, United States
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CS
Chris Slaven
Colleague at Ricoh Usa, Inc.
Greater Indianapolis, United States
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Joyce Moseley
Colleague at Ricoh Usa, Inc.
West Palm Beach, Florida, United States, United States
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Michael Cox
Colleague at Ricoh Usa, Inc.
Detroit Metropolitan Area, United States
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Drew Slayton
Colleague at Ricoh Usa, Inc.
Greater Lexington Area, United States
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RM
Russell Moore
Colleague at Ricoh Usa, Inc.
Little Rock, Arkansas, United States, United States
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CW
Crystal Walters
Colleague at Ricoh Usa, Inc.
Poquoson, Virginia, United States, United States
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Quick answers generated from the profile data available on this page.
Lora Baker works for Ricoh USA, Inc..
Lora Baker is listed as Director, Marketing GTM | Global Leadership | B2B Paid Media Expert | Passionate About Building Marketing Strategies That Drive Revenue at Ricoh USA, Inc..
Lora Baker is based in Boulder, Colorado, United States while working with Ricoh USA, Inc..
Lora Baker has worked for Ricoh Usa, Inc., Netapp, Parallel Path Digital Marketing Agency, Parallel Path Internet Marketing, and Percept Technology Labs.
Lora Baker's colleagues at Ricoh USA, Inc. include César Anidez, Luis Lucero, Edwinyolanda4 Harrell, John Wright, and Chris Slaven.
You can use AeroLeads to view verified contact signals for Lora Baker at Ricoh USA, Inc., including work email, phone, and LinkedIn data when available.
Lora Baker holds Bachelor Of Arts (Ba), Psychology from Purdue University.
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