Lora Brenee' Null Email & Phone Number

Austin, Texas Metropolitan Area

Austin, Texas, United States

6500 North Lamar Blvd.

-Recruited three months before opening to develop and launch venue marketing, promotion and outside sales operations, obtaining nine events signed into contract by opening. -Design and implement innovative systems and procedures to streamline catering and venue sales and event planning processes.-Coordinate with key clients to book, plan and execute 184 events on a full -service level during the first 2 years of tenure. -Hire, train and schedule a 12-person event and catering team ensuring the selection of qualified candidates for each position. -Curate and introduce an in-house bar program later added to the company's offsite catering program, generating $185,000 in additional revenue in 2019.-Contract 136 full-service events in 2019 resulting in a 45.87% venue rental revenue increase and a 13% boost in food and beverage revenue from 2018.

Austin, Texas Area

- Freelance contractor for large-scale meetings, conferences and social events brought into development by Red Velvet Events.- Manage onsite event logistics including set-up, registration, attendee tracking, presentationand material support - Oversee onsite aspects including registration, food and beverage distribution, andexercise implementation

Austin, Texas

-Served as events team director supervising 37 direct reports including 3 catering leads and 34 catering attendants, security personnel and bar staff members. -Collaborated with the Director of Sales and clients to solidify catering menus, bar options, staffing requirements, entertainment/production needs, layouts, decorations and offsite vendors for 293 events, producing $1.75M+ in revenue. -Spearheaded all aspects of talent booking for the venue, negotiating 313 contractual agreements between the company and agents, artists and artists’ management in 2015. -Created and implemented innovative marketing and promotional materials for internal events, private events and talent calendars, boosting awareness by 35%. -Oversaw the production of 44 corporate holiday parties during the 2015 holiday season, ranging from 50-400 attendees.-Identified core performance opportunities to maximize the company’s revenue and profitability.

Austin, Texas

High Beam Events is a full service event production company in Austin, Texas who also holds the contract as the official party planner for SXSW. As an Event Coordinator, I managed 9 events from inception to fruition for the 2014 SXSW Interactive, Film and Music Festival. Some highlights include:-Organizing venue, band line-up, production, and promotional material for a music party showcasing multiple Grammy Nominated Artists.-Communicating with client and negotiating with vendors to design an interactive technology dance party for 800 attendees. - Designing a venue layout that incorporated catering, multiple bar layouts, and various production elements for a phone application launch party- Onsite Manager for 3-day build out during SXSW 2015 Interactive