Lora Buckley Gallagher Email & Phone Number

Parker, Colorado

• Provide analytics and reporting services to multiple clients – set up google analytics and conversion tracking, create dashboards, run reports, and provide analysis and recommendations. Design and implement conversion goal tracking; troubleshooting and updating tagging as needed. Develop frameworks for competitive intelligence data and insights. Present data analytics findings and provide recommendations for precision targeting of qualified audiences, media mix modeling to optimize spend, and… Show more • Provide analytics and reporting services to multiple clients – set up google analytics and conversion tracking, create dashboards, run reports, and provide analysis and recommendations. Design and implement conversion goal tracking; troubleshooting and updating tagging as needed. Develop frameworks for competitive intelligence data and insights. Present data analytics findings and provide recommendations for precision targeting of qualified audiences, media mix modeling to optimize spend, and ROI substantiation based on KPIs.• Strategize, design, execute, analyze, and optimize ad campaigns in Google Ads, Microsoft Ads, Facebook, Instagram, LinkedIn, Pinterest and other platforms.• Provide Pay-Per-Click Management, Conversion Optimization, Social Media Marketing, Web Development, Search Engine Optimization services and more. Show less

• Managed 30+ client digital marketing accounts at a time with various goals and across several different industries (B2B, lead gen, eCommerce, B2C) • Gathered, analyzed and reported on customer data, implemented conversion tracking and developed dashboards.• Utilized online analytics tools to optimize performance of campaigns.• Determined KPIs and ideal performance metrics, completed monthly performance reports and communicated reporting highlights to client.

• Supervised remote staff of 10+ programmers, author representatives and title production supervisors.• Used SQL to mine complex and extensive customer experience data sources.• Tracked ROI and profitability of marketing campaigns, using analytics and other tools, and made tactical and strategic decisions to improve ROI.• Strategized, implemented and optimized ad campaigns in Google Ads, Microsoft Ads, Facebook, Instagram, LinkedIn, Pinterest and other platforms.

• Received, investigated and resolved all internal and external EEO complaints for 70+ offices and 10,000 + employees.• Conducted analyses, typically of moderate to high complexity, of HR, Payroll and related business data and processes with emphasis on identifying trends, determining root cause of problems and determining solutions to manage them and that drive effective business decisions.• Supervised employee relations and employment departments (staff of 7). Proactively ensured… Show more • Received, investigated and resolved all internal and external EEO complaints for 70+ offices and 10,000 + employees.• Conducted analyses, typically of moderate to high complexity, of HR, Payroll and related business data and processes with emphasis on identifying trends, determining root cause of problems and determining solutions to manage them and that drive effective business decisions.• Supervised employee relations and employment departments (staff of 7). Proactively ensured compliance with all state and federal regulations by designing and conducting audits, designing and delivering training and developing a new applicant tracking system. Show less

Mba, Business Administration

Bs, Business Administration