- Develop and implement communication strategies that inspires clients to learn more about the product for purchase - Collaborate with B2B clients and deploy communication strategies in-store to create awareness and drive traffic- Engage with cross functional teams to grow the visibility of our brand - Management of communication vehicles for internal and external use: Intranet, social media, customer newsletters, web, trade advertisements and B2C consumer campaigns

- Special role assigned to evolve our strong product centric approach to a customer centric approach- Redefining customer contracts, customer reporting mechanisms, B2B portal deployment, execution of promotional strategies and marketing programs - Created B2B2C promotional programs utilizing digital marketing strategies to drive sales in-store- Worked with external consultants and supported workshops to evolve our sales approach from sales representatives to business partners

- Implementation of the Marketing plan according to budget and schedule- Managed new product launches, promotions/programs, events/seminars, POS and collateral material, website, special projects, etc. - Conceived and/or adapted communications strategy derived from overseas for the Canadian market while respecting brand guidelines- Prepared briefings for graphic artists, advertising agencies, etc. to ensure requirements supported the marketing strategy- Supervised and supported the Marketing Coordinators to meet deliverables - Established advertising plans and negotiated with media account executives- Worked with industry partners such as associations, groups, media, etc. to engage in new business ideas- Prepared and delivered presentations during sales and marketing meetings and for key accounts

- Worked closely with Marketing and Sales to ensure the efficient distribution and implementation of prices on an account basis- Developed initiatives to effectively leverage market opportunities and promote products, evaluate sales initiatives

- Received and responded to customer and lead inquiries- Performed ongoing competitive analysis- Researched new products in development and communicated information to the R&D team- Coordinated, attended and presented at tradeshows - Composed advertising material for targeted media, website and other promotional material

- Data entry for check distribution- Preparation and distribution of checks- Set up vouchers for checks and balance check reports