Lora Morrison Email & Phone Number

Worthington, Ohio, United States

Revise content and edit articles for diverse state-wide publications, covering advocacy, policy, regulatory rules, and association news. Spearhead the creation of the editorial calendar, collaborating with team members to ensure timely content delivery.Contribute to the planning and execution of annual spring conferences and conventions, overseeing the design of a comprehensive 36-page program, signage, ballroom slides, and email marketing. Manage speaker recruitment, host communication/community outreach tracks, and facilitate seamless day-of-event operations in collaboration with hotel staff.Direct the management of social media, website, and various association materials. Organize and lead regular state-wide meetings, fostering idea-sharing, collaboration, and learning among members.Distinguished participation in a year-long Executive Development Program, culminating in leading a successful Capstone project recognized as "Best-Overall" by over 150 peers and organizational leaders. Established valuable relationships with numerous leaders across the state.

Columbus, Ohio Area

Manage Marketing Communications for a non-profit trade association. Manage website content, social media outreach, design marketing pieces, market events and create outgoing communications to members. Responsible for all aspects of quarterly member magazine, including design, procuring advertising, writing, editing, and printing. Turned publication from an expense to a revenue item.Manage all aspects of annual state 3-day convention with $80,000-$100,000 budget. Includes everything from event site inspection and space/room/food and beverage contracts, procuring and managing 14 educational speakers, sponsors and over 55 exhibitors. Create itinerary, educational offerings, design marketing pieces, event website, and customize event app. Coordinate special events, including a gala and silent auction. - includes food, entertainment, photography, etc. Successfully converted a 3-day in-person Annual Convention into a 2-day virtual event in 2020. Worked with speakers and vendors located all over the country and delivered 18 CE hours for members. Set up virtual event portal and website, marketed the event. This was the first convention the association has had that generated revenue.Develop relationships with affiliate businesses that support the chiropractic industry. Negotiate membership levels and help partners market business offerings to members. Organized annual Advocacy Day event at the Ohio Statehouse. Coordinated meetings with legislators, create talking points, educated attendees on protocol, planned reception for attendees and legislators.Serve on foundation board. Implemented a new student scholarship program. Designed scholarship application form and in charge of marketing the scholarship to membership and chiropractic schools. Created a selection rubric to determine the winner.

Columbus, Ohio Area

Provided marketing services and consulting for clients on a contract basis. Services included digital marketing, website content management, copywriting, graphic design, advertising, sales collateral development, special event and business consulting. Managed Social Media postings and content for Facebook, Twitter, Yelp, etc..Edited, published and distributed weekly and bi-weekly e-newsletters and email communications.Created and distributed surveys and reported results.Created websites using online software or for larger projects, acted as the company website manager: interviewed developers, acted as liaison between the client and the designers on new site, advised on functionality and strategy, and assisted with roll-out of the finished product. Advised and implemented an online advertising strategy to generate income.Assisted with staff recruiting efforts - source prospects, create email communications, and social media strategy to attract qualified applicants.Some clients include the Ohio Grocers Association: ohiogrocers.org, Mid-States Meat Association: midstatesmeat.org, Midwest Dairy Foods Association: midwestdairyfoodsassociation.org, Dream Salon & Spa: dreamsalonspa.net. Tracked website performance using Google Analytics.

Columbus, Ohio Area

Responsible for all retail and associate membership marketing communication activities and recruitment of new members. Marketed programs and educational offerings to members, achieving participation goals through direct mail, phone calls, fax, email and website. Maintained membership database and member records. Redesigned existing website (www.ohiogrocers.org) and created new ones for OGA’s foundation, www.ohiogrocersfoundation.org, and for another association under OGA management, www.midwestdairyfoodsassociation.org. Responsible for content management and site analysis.Created and managed an online advertising program, producing a new association revenue stream.Managed email communications.Recruited sponsors and exhibitors for annual conferences. Assisted with events including annual gala, golf outings and conferences.

Grandview, Oh

Business –to-business sales of customized promotional merchandise. Responsible for maintaining existing accounts and attaining new clients through cold calls. Handled entire order process, from quotes to billing

Columbus, Ohio Area

Sold bridal and formal gowns, plus accessories, to incoming customers, achieving corporate sales goals - Earned President’s Club award for sales over $350,000 in 2002

Columbus, Ohio Area

Managed all marketing and advertising activities within the Power Systems Division.Developed and coordinated all direct mail activities to obtain qualified sales leads.Implemented sales merchandising strategies to increase parts sales.Coordinated all special events, including annual awards banquet, golf outings, open houses, sales meetings and trade shows.Created and managed marketing budgets for all Power Systems divisions.Planned and implemented educational/recognition program for internal and external Caterpillar technicians that included quarterly testing, special events, and quarterly newsletter.

Cincinnati, Ohio Area

Managed creation of sales collateral, including an annual 94-page catalog, newsletters and product brochures. Designed newsletters using PageMaker.Developed and coordinated all direct mail activities for headquarters, branch offices and dealer programs to obtain qualified sales leads.Actively worked on media planning, placement and design. Wrote new product releases for trade journal publications and tracked placement.Managed design of product packaging and logos. Assisted in planning and implementation of annual international sales conference, numerous trade shows and idea fairs.Consulted and managed projects for distributors including direct mail, brochure and web site development.

Cincinnati, Ohio Area

Managed company database and direct marketing programIncreased sales training attendance by 40% implementing new marketing ideaSupervised marketing internsAssisted with special events

International Affairs, Political Science, Spanish, Economics, Geography, History

Activities and Societies: Interned as a Staff Assistant for a U.S. Congressman for a total of one year in Washington, D.C., Spanish Honor.

Bachelor'S Degree, International Affairs