Vice President, Product, Experience, Design, And Research
Current
Apr 2024 - Present
AeroLeads people directory · profile
Lora A. Email & Phone Number
Senior Leader: Research, Engagement, Product, Experience, and Design
at
Healthmine
1 work email found
@novu.com
LinkedIn matched
4 data sources
Profile completeness 100%
Current company
Role
Senior Leader: Research, Engagement, Product, Experience, and Design
Location
Minneapolis, Minnesota, United States
Who is Lora A.? Overview
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Quick answer
Lora A. is listed as Senior Leader: Research, Engagement, Product, Experience, and Design at Healthmine, based in Minneapolis, Minnesota, United States. AeroLeads shows a work email signal at novu.com and a matched LinkedIn profile for Lora A..
Lora A. previously worked as Vice President, Product, Experience, Design, and Research at Healthmine and Senior Director, Experience, Design, and Research at Healthmine. Lora A. holds Mlis, Information And Library Science from University Of Illinois Urbana-Champaign.
Company email context
Email format at Healthmine
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*@novu.com
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Profile bio
About Lora A.
Enthusiastic and strategic Engagement, Experience, Design, and Research leader with extensive experience in all aspects of customer and consumer experience, strategy and design leadership, persona development, user research, market research, competitive intelligence, UX/UI, customer/client/employee journey mapping, brand management and awareness, and customer advocacy. Background includes corporate and product strategy, competitive intelligence, service design, client satisfaction, win-loss analysis, voice of the customer, NPS analysis, corporate training, university instruction, UX research, in-depth business data analysis, project management, and reference and research results. Experience leading large and small departments and teams, and responsibilities comprising the full, end-to-end customer experience. Recognized for a consultative approach to problem-solving and excellent internal and external partnerships.
Listed skills include Competitive Intelligence, Market Research, Strategy, Competitive Analysis, and 28 others.
Current workplace
Lora A.'s current company
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14 roles · 25 years
Lora A. work experience
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Senior Director, Experience, Design, And Research
Current
Sep 2023 - Present
Head - Product, Research, Experience, And Design
Lead the Product, Experience, Research, and Design teams to develop and execute on Alpha’s product platform. These teams are responsible for helping to develop products that delight our patients and enable our Care Team and Providers to deliver the best care possible in the most effective manner, by combining human centered experiential design, user.
Sep 2022 - Oct 2023
Research Consultant
Self-Employed
Independent research consultant, helping teams and organizations with support and guidance on how to build, grow, and mature their internal research departments.
2004 - 2023
~19 yrs
Vice President/Sr Director, Engagement, Research, Strategy, And Design
- Lead the Engagement teams, including UX/UI, product strategy, product research, creative/content, and design/print, to influence all aspects of the healthcare member journey from awareness and activation to engagement.
- Lead teams defining experience, design, research, UX/UI, strategy, and content creation focused on human-centered engagement campaign, creating incremental growth and measurable conversion lift for our partners and.
- Through partnership with cross functional teams, set requirements and utilize UX-oriented behavioral science research insights to inform and direct the creation of all technology designs, UX content, and user.
- Research, choose, and engage company-first product-wide content management system, to ensure product content and design standardization across platforms – resulting in higher quality standards, lower costs, and.
- Determine, define, and conduct primary and secondary research and include the results, along with behavioral science, large-scale analysis, and human-centered design within all our products, to determine most impactful.
- Ensure the application and facilitation of Design Sprints across department to foster cross-functional cohesion, inspire creativity and learning
Jan 2020 - Sep 2022
Board Member
https://www.linkedin.com/showcase/institute-for-research-in-marketing/
2018 - 2021
~3 yrs
Sr Director, Donor Experience
- Purview included all aspects of donor experience, including departments dedicated to research, brand awareness, donor advocacy, donor journeys and personas, experience design, donor loyalty and retention, and front.
- End to end baseline experience and journey mapping
- Design center prototype research and recommendations
- Experiential modeling
- Baseline Personas and Persona filter work
- Lead initiatives around improving and evolving processes and strategies to tailor to ethnically diverse donors’ unique needs
2018 - 2019
~1 yr
Director Market Intelligence
2016 - 2018
~2 yrs
Director, Corporate Primary Research
Lead primary research for Optum's segment and product portfolios, including focus groups, interviews, survey outreach, ethnographic, journey mapping, persona development, ethnographic research, and conference research.
2009 - 2017
~8 yrs
Adjunct Professor
Adjunct faculty in the MBA and Human Resources Management departments. Current classes include:HRM 325 Survey and Research Methods: Basic survey and research methodologies are explored in the context of human resource management. Analysis of professional research articles is studied with an emphasis on reading and understanding research. MBA 510 Managerial.
2005 - 2015
~10 yrs
Senior Research Strategy Consultant
Responsible for development of strategic planning for programming, IDN development, sales and implementation of Aetna’s Accountable Care Organization, including targeting, strategy development, primary and secondary research, network creation, and competitive and market intelligence.
2013 - 2014
~1 yr
Primary Research Manager, Sr Market Research Analyst
Responsible for both primary and secondary research, competitive and market intelligence, with an emphasis on primary research to include focus groups, interviews, qualitative and quantitative surveys, competitor strategy analysis, win-loss analysis, marketing strategy, competitor product analysis, industry analysis, and market segmentation.
2009 - 2013
~4 yrs
Research Director
Responsible for overall competitive and market intelligence, with an emphasis on competitor strategy analysis, win-loss analysis, competitor product analysis, industry analysis, generational research, social media marketing, market segmentation, specific company analysis, and for providing ad-hoc primary and secondary research consulting services for.
2001 - 2009
~8 yrs
Information Manager
Responsible for multi-faceted information management including management of business library (budget, purchasing, collection development, program design and implementation, staff direction, and area lay-out) and for providing research consulting services for internal customers and external clients.
2001 - 2006
~5 yrs
2 education records
Lora A. education
Mlis, Information And Library Science
University Of Illinois Urbana-Champaign
Ba, English
University Of Minnesota
FAQ
Frequently asked questions about Lora A.
Quick answers generated from the profile data available on this page.
What company does Lora A. work for?
Lora A. works for Healthmine.
What is Lora A.'s role at Healthmine?
Lora A. is listed as Senior Leader: Research, Engagement, Product, Experience, and Design at Healthmine.
What is Lora A.'s email address?
AeroLeads has found 1 work email signal at @novu.com for Lora A. at Healthmine.
Where is Lora A. based?
Lora A. is based in Minneapolis, Minnesota, United States while working with Healthmine.
What companies has Lora A. worked for?
Lora A. has worked for Healthmine, Hello Alpha, Inc., Self-Employed, Icario, and University Of Minnesota - Carlson School Of Management.
How can I contact Lora A.?
You can use AeroLeads to view verified contact signals for Lora A. at Healthmine, including work email, phone, and LinkedIn data when available.
What schools did Lora A. attend?
Lora A. holds Mlis, Information And Library Science from University Of Illinois Urbana-Champaign.
What skills is Lora A. known for?
Lora A. is listed with skills including Competitive Intelligence, Market Research, Strategy, Competitive Analysis, Data Analysis, Leadership, Management, and Analysis.
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