Lora A. Email & Phone Number

Dallas, Tx, Us

Dallas, Tx, Us

Palo Alto, California, Us

Lead the Product, Experience, Research, and Design teams to develop and execute on Alpha’s product platform. These teams are responsible for helping to develop products that delight our patients and enable our Care Team and Providers to deliver the best care possible in the most effective manner, by combining human centered experiential design, user research, data insights, and thoughtful UX/UI design into a practical approach with a partiality for action.

Independent research consultant, helping teams and organizations with support and guidance on how to build, grow, and mature their internal research departments.

Minneapolis, Minnesota, Us

Lead the Engagement teams, including UX/UI, product strategy, product research, creative/content, and design/print, to influence all aspects of the healthcare member journey from awareness and activation to engagement and conversion to completion and satisfaction• Lead teams defining experience, design, research, UX/UI, strategy, and content creation focused on human-centered engagement campaign, creating incremental growth and measurable conversion lift for our partners and members• Through partnership with cross functional teams, set requirements and utilize UX-oriented behavioral science research insights to inform and direct the creation of all technology designs, UX content, and user experiences. These research initiatives resulted in contract-exceeding engagement • Research, choose, and engage company-first product-wide content management system, to ensure product content and design standardization across platforms – resulting in higher quality standards, lower costs, and increased client engagement• Determine, define, and conduct primary and secondary research and include the results, along with behavioral science, large-scale analysis, and human-centered design within all our products, to determine most impactful channel usage, message and design orientation, and product design, resulting in higher engagement, improved product design, and decreased costs across channels• Ensure the application and facilitation of Design Sprints across department to foster cross-functional cohesion, inspire creativity and learning• Partner with Performance and Forecasting team to quantify and monetize the business impacts using baseline measures and KPIs • Control all UX/UI design – internal, external, and enterprise-wide – either through internal teams or external partnerships, including research, flow, development, content, and design – including interactive prototypes, wireframes, journey maps, and user flows, improving engagement, quality, and ease of use

Minneapolis, Mn, Us

https://www.linkedin.com/showcase/institute-for-research-in-marketing/

Minneapolis, Mn, Us

Purview included all aspects of donor experience, including departments dedicated to research, brand awareness, donor advocacy, donor journeys and personas, experience design, donor loyalty and retention, and front line customer service. Within these teams lies responsibilities covering and comprising the full, end-to-end donor experience. The donor research division conducts and oversees all primary and secondary research around the donor population. This includes audience-specific engagement within diverse audiences, including gender, race, age, and orientation. It also includes all VOC research, brand awareness, brand engagement, messaging, and Net Promotor research. The donor experience teams create and improve the end-to-end donor experience for both employee-led initiatives and partner experiences. Within the department there is responsibility for •End to end baseline experience and journey mapping•Design center prototype research and recommendations•Experiential modeling•Baseline Personas and Persona filter work•Lead initiatives around improving and evolving processes and strategies to tailor to ethnically diverse donors’ unique needs•Explore solutions to move away from complicated and limiting one size fits all processes•Bridge gaps between research, personas, customer feedback, and operationThese initiatives have resulted in increased recruitment of diverse registry members, which ultimately allows more patients to receive transplantsThe donor advocacy department provides support to donors as they move through the donation process and beyond. Actively improves the recipient update process, to improve the experience for donors and support their individual experiences. Working to create a lifelong donor loyalty club, offering meaningful and multiple opportunities for donors to connect and advocate, fostering mutually beneficial relationships between current and past donors, and offering robust support and services to the family of donors.

Minneapolis, Mn, Us

Eden Prairie , Mn, Us

Lead primary research for Optum's segment and product portfolios, including focus groups, interviews, survey outreach, ethnographic, journey mapping, persona development, ethnographic research, and conference research.

St. Paul, Mn, Us

Adjunct faculty in the MBA and Human Resources Management departments. Current classes include:HRM 325 Survey and Research Methods: Basic survey and research methodologies are explored in the context of human resource management. Analysis of professional research articles is studied with an emphasis on reading and understanding research. MBA 510 Managerial Research Methods and Design: This course examines the various research methodologies used in organizational settings. It provides an overview of quantitative and qualitative methodologies including research design, data collection and analysis, interviewing, case studies, and action science. The philosophy, ethics, and politics of management research are introduced.

Hartford, Connecticut, Us

Responsible for development of strategic planning for programming, IDN development, sales and implementation of Aetna’s Accountable Care Organization, including targeting, strategy development, primary and secondary research, network creation, and competitive and market intelligence.

Us

Responsible for both primary and secondary research, competitive and market intelligence, with an emphasis on primary research to include focus groups, interviews, qualitative and quantitative surveys, competitor strategy analysis, win-loss analysis, marketing strategy, competitor product analysis, industry analysis, and market segmentation.

Responsible for overall competitive and market intelligence, with an emphasis on competitor strategy analysis, win-loss analysis, competitor product analysis, industry analysis, generational research, social media marketing, market segmentation, specific company analysis, and for providing ad-hoc primary and secondary research consulting services for internal customers and the executive team, as well as supporting sales, marketing, publishing, and many others.

Bloomington, Mn, Us

Responsible for multi-faceted information management including management of business library (budget, purchasing, collection development, program design and implementation, staff direction, and area lay-out) and for providing research consulting services for internal customers and external clients.

Mlis, Information And Library Science

Ba, English