Lora Arbuzova Email and Phone Number
Full-stack marketing leader specialized in organic growth with 6+ years' experience in various B2B and B2C niches. I combine the passion for content, product marketing, and SEO with expertise in SaaS, FinTech, eCommerce, and Web3.
Heymint
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Head Of MarketingHeymint Oct 2023 - PresentUnited StatesNiches: Web3, NFT, Art -
Head Of ContentSolidgate Jul 2022 - Oct 2023Kyiv City, UkraineFrom 0 to 20% offers signed from inbound quarterly+1950% non-branded traffic growth+500% blog trafficIncreased customer satisfaction rate through product communications and community managementNiche: FinTech -
Content Marketing Manager (Team Lead)Precoro Jul 2021 - May 2022Kyiv City, UkraineKey results as a Content Owner:1) Generated 25% of company's quarterly revenue 2) Annual organic performance: +89% users, +126% sessions, +72% leads, +107% opps3) 5x organic traffic increase in less than a year, from 2K to 10K;4) +5K organic backlinks within half a year;5) Reached Top 1-3 positions in Google SERP for ~400 high-quality topical queries, including the main one in 2-3 months.Niches: Procurement, Supply Chain Management -
Seo Content Marketing ManagerRocket Labs Apr 2021 - Jun 2021Kyiv City, UkraineJuggling 4 multinational B2C & eCommerce projects as a 3-people marketing agency, the most successful marketing campaign resulted in #1 Product of the Day on Product Hunt.Niches: Maternity, Health & Fitness, Music Promotion, Education -
Content Marketing ManagerGenesis Tech Oct 2020 - Feb 2021Kyiv City, Ukraine• Assembling and managing a remote team of 20+ writers and translators• Content budgeting and negotiating below-market rates (up to 50% discount)• Establishing content processes from scratch (up to 3x more top-quality content monthly)• Full product localization, naming, and content adaptation to various geos• Developing and implementing content plans and long-term content marketing strategy• Creating, editing, and proofreading content for multiple channels• SEO/SERM and ASO content optimization• Social media, advertising, and video content creation (resulted in peak user engagement)• Collaboration with designers and developers in creating new landings and review sites• Market and user experience researchNiches: Social Discovery & Dating -
Content ManagerRaise.Band Oct 2019 - Oct 2020Kyiv City, Ukraine• Optimizing pages according to SEO (reached Top 1 in Google SERP)• Analyzing competitors' content & developing a content strategy (+40% traffic growth)• Editing, proofreading, and publishing content (EN/DE/FR/SP)• Hiring and managing a team of freelance writers• Creating marketing texts (reached record conversions)• Conducting keyword research• Auditing websitesNiches: Education, Parental Control Software, VPN -
Seo Content Writer, Localizer, Content ManagerEurosender Jul 2019 - Sep 2019Kyiv City, Ukraine• Editing and optimization of low traffic pages (+25% of traffic in less than a month)• Localization of content featuring adaptation to a targeted market (EN-DE)• B2B/B2C SEO-optimized content creation (landing pages & blog)• Publishing web pages via Wordpress• Assigning tasks to the designers• Keyword research Niche: Logistics -
Copywriter, TranslatorHotelfriend Ag May 2018 - Jun 2019Kyiv City, Ukraine• B2B/B2C content creation (landings, blog, outreach, SMM, PPC, event marketing materials, and more)• Managing a team of copywriters, training new employees (promoted just after 2 months)• Working with technical documentation in Confluence• Content optimization according to SEO• Text translation and editing (EN-DE)• Software testingNiches: Tourism, Hotel Management Software -
Freelance TeacherПредприниматель Sep 2015 - Jun 2019Kyiv City, UkraineIn-office corporate English lessons & personal tutoring: successful international certifications in German, from zero to B2 in less than a year
Lora Arbuzova Education Details
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Language Interpretation And Translation -
Language Interpretation And Translation
Frequently Asked Questions about Lora Arbuzova
What company does Lora Arbuzova work for?
Lora Arbuzova works for Heymint
What is Lora Arbuzova's role at the current company?
Lora Arbuzova's current role is Head of Marketing at Curious Addys | Empowering your NFT journey with tools, resources & community.
What schools did Lora Arbuzova attend?
Lora Arbuzova attended Taras Shevchenko National University Of Kyiv, Taras Shevchenko National University Of Kyiv.
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