Lora Arbuzova

Lora Arbuzova Email and Phone Number

Head of Marketing at Curious Addys | Empowering your NFT journey with tools, resources & community @ HeyMint
Lora Arbuzova's Location
Poznań, Wielkopolskie, Poland, Poland
About Lora Arbuzova

Full-stack marketing leader specialized in organic growth with 6+ years' experience in various B2B and B2C niches. I combine the passion for content, product marketing, and SEO with expertise in SaaS, FinTech, eCommerce, and Web3.

Lora Arbuzova's Current Company Details
HeyMint

Heymint

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Head of Marketing at Curious Addys | Empowering your NFT journey with tools, resources & community
Lora Arbuzova Work Experience Details
  • Heymint
    Head Of Marketing
    Heymint Oct 2023 - Present
    United States
    Niches: Web3, NFT, Art
  • Solidgate
    Head Of Content
    Solidgate Jul 2022 - Oct 2023
    Kyiv City, Ukraine
    From 0 to 20% offers signed from inbound quarterly+1950% non-branded traffic growth+500% blog trafficIncreased customer satisfaction rate through product communications and community managementNiche: FinTech
  • Precoro
    Content Marketing Manager (Team Lead)
    Precoro Jul 2021 - May 2022
    Kyiv City, Ukraine
    Key results as a Content Owner:1) Generated 25% of company's quarterly revenue 2) Annual organic performance: +89% users, +126% sessions, +72% leads, +107% opps3) 5x organic traffic increase in less than a year, from 2K to 10K;4) +5K organic backlinks within half a year;5) Reached Top 1-3 positions in Google SERP for ~400 high-quality topical queries, including the main one in 2-3 months.Niches: Procurement, Supply Chain Management
  • Rocket Labs
    Seo Content Marketing Manager
    Rocket Labs Apr 2021 - Jun 2021
    Kyiv City, Ukraine
    Juggling 4 multinational B2C & eCommerce projects as a 3-people marketing agency, the most successful marketing campaign resulted in #1 Product of the Day on Product Hunt.Niches: Maternity, Health & Fitness, Music Promotion, Education
  • Genesis Tech
    Content Marketing Manager
    Genesis Tech Oct 2020 - Feb 2021
    Kyiv City, Ukraine
    • Assembling and managing a remote team of 20+ writers and translators• Content budgeting and negotiating below-market rates (up to 50% discount)• Establishing content processes from scratch (up to 3x more top-quality content monthly)• Full product localization, naming, and content adaptation to various geos• Developing and implementing content plans and long-term content marketing strategy• Creating, editing, and proofreading content for multiple channels• SEO/SERM and ASO content optimization• Social media, advertising, and video content creation (resulted in peak user engagement)• Collaboration with designers and developers in creating new landings and review sites• Market and user experience researchNiches: Social Discovery & Dating
  • Raise.Band
    Content Manager
    Raise.Band Oct 2019 - Oct 2020
    Kyiv City, Ukraine
    • Optimizing pages according to SEO (reached Top 1 in Google SERP)• Analyzing competitors' content & developing a content strategy (+40% traffic growth)• Editing, proofreading, and publishing content (EN/DE/FR/SP)• Hiring and managing a team of freelance writers• Creating marketing texts (reached record conversions)• Conducting keyword research• Auditing websitesNiches: Education, Parental Control Software, VPN
  • Eurosender
    Seo Content Writer, Localizer, Content Manager
    Eurosender Jul 2019 - Sep 2019
    Kyiv City, Ukraine
    • Editing and optimization of low traffic pages (+25% of traffic in less than a month)• Localization of content featuring adaptation to a targeted market (EN-DE)• B2B/B2C SEO-optimized content creation (landing pages & blog)• Publishing web pages via Wordpress• Assigning tasks to the designers• Keyword research Niche: Logistics
  • Hotelfriend Ag
    Copywriter, Translator
    Hotelfriend Ag May 2018 - Jun 2019
    Kyiv City, Ukraine
    • B2B/B2C content creation (landings, blog, outreach, SMM, PPC, event marketing materials, and more)• Managing a team of copywriters, training new employees (promoted just after 2 months)• Working with technical documentation in Confluence• Content optimization according to SEO• Text translation and editing (EN-DE)• Software testingNiches: Tourism, Hotel Management Software
  • Предприниматель
    Freelance Teacher
    Предприниматель Sep 2015 - Jun 2019
    Kyiv City, Ukraine
    In-office corporate English lessons & personal tutoring: successful international certifications in German, from zero to B2 in less than a year

Lora Arbuzova Education Details

Frequently Asked Questions about Lora Arbuzova

What company does Lora Arbuzova work for?

Lora Arbuzova works for Heymint

What is Lora Arbuzova's role at the current company?

Lora Arbuzova's current role is Head of Marketing at Curious Addys | Empowering your NFT journey with tools, resources & community.

What schools did Lora Arbuzova attend?

Lora Arbuzova attended Taras Shevchenko National University Of Kyiv, Taras Shevchenko National University Of Kyiv.

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