Lora Bergeron (Easton) Email & Phone Number

Houston, Tx, Us

Houston, Texas, United States

- Manage customer acquisition and retention programs for residential energy markets including direct mail, email, sponsorships and social media - Oversee and implement customer communication strategy, including customer onboarding, upsell and win back programs to increase customer retention and satisfaction- Work closely with analytics team to provide quality customer insights in regular communications via Hubspot, utilizing workflows and A/B testing- Developed and executed new Refer a Friend program to gain customer acquisitions, leading to a 309% increase in referral enrollments with a lower attrition rate than other channels- Manage customer loyalty rewards program with over 230k customers, 73% email open rate and 49% reward utilization rate- Manage and negotiate vendor contracts and relationships, including saving $1 million in print costs in 2018

• Managed the creation of collateral projects for various constituents within internal Business Units (datasheets, brochures, whitepapers)• Ensured adherence to corporate collateral guidelines • Manage budget and procurement process for collateral projects • Specifically for translations: o Established translation processes that are efficient and effective, and manage incoming translation requests o Developed and ensure adherence to budget and schedules, communicating and managing realistic expectations for delivery

- Managed and coordinate annual user conference - including site negotiations, budget creation, event marketing, attendee registration, speaker selections, conference track management, literature design, website management, exhibitor management, social event planning, on-site event management and coordination- Managed product collateral, creation and production- Promoted products through representation at trade shows and in on-line banner advertising- Managed trade show program including budgeting, coordinating exhibit services, graphics creation, lead generation and follow-up (12 – 14 per year) - Worked to promote brand awareness within targeted industries by creation of print and on-line advertising

Bs, Photography, Psychology

Psychology