Lora Doughty Email & Phone Number

Salem, MA, US

Salem, Massachusetts, United States

• Working in a museum has continued to fuel my passion for design. As the Marketing team's project manager, I manage a diverse portfolio of projects, ensuring alignment with brand vision and strategic goals. The.
• Lead and oversee projects from conception to completion, including a significant multi-year website overhaul.
• Coordinate cross-functional teams and external vendors to deliver high-quality campaigns and projects.
• Manage project timelines, budgets, and resources, while implementing creative solutions to overcome challenges.
• Continuously assess and improve processes to improve efficiency and support colleagues while maintaining a positive, can-do attitude.

• At the helm of a dynamic marketing team, I led efforts to enhance brand awareness and drive study abroad program enrollment. My role involved managing complex projects, fostering cross-departmental collaboration, and.
• Managed multi-channel marketing strategies, resulting in a 20% increase in enrollment (pre-pandemic).
• Spearheaded a comprehensive website redesign, delivering a 100+ page overhaul on time and within budget.
• Developed and executed SFS’ first email automation, boosting audience engagement and enrollment conversions.
• Oversaw a year-long video project, creating over 60 clips to showcase programs.Here are some examples of collateral produced during my tenure. While I provided the design direction, oversight, and approval, I also.

• As Site Visit Manager, I coordinated week-long international visits, showcasing our program model to prospective clients. My role required meticulous planning and client relationship management.
• Designed and implemented new site prep procedures and itineraries, enhancing client satisfaction and increasing enrollments.
• Managed six successful site visits across Bhutan, Cambodia, Costa Rica, Kenya, Panama, and Tanzania.

• In this role, I supported enrollment initiatives through data analysis and reporting, contributing to strategic decisions and operational efficiency.
• Created reports to track recruitment trends and optimize lead conversion.
• Provided insights from the Open Doors report to guide strategic program decisions.
• Developed a budget tracking mechanism that improved financial oversight and cost-saving opportunities.
• Assisted in marketing efforts, including copywriting, graphic design, and proofreading.

• In my first role at SFS, I provided administrative and database support, ensuring smooth operations and effective communication within the department.
• Managed a major database clean-up project, improving data accuracy and efficiency.
• Coordinated contract reviews with over 80 partner institutions and identified cost-saving changes in marketing services

At Olde Ipswich Tours, I supported both the planning and execution of domestic and European travel itineraries, including crafting detailed tour descriptions and marketing materials. I played a crucial role in a database transition project, ensuring seamless data migration and integration, while also managing day-to-day office operations to support tour.

At FMC, I managed relationships with adult learners seeking media software training in the Boston area. My responsibilities included overseeing marketing outreach, handling inquiries and enrollment questions, and ensuring exceptional customer service for a range of week-long training programs, from Photoshop and InDesign to AutoCAD and Avid Media Composer.

Worked closely with the sales team to create custom travel itineraries for professor-led international educational tours. Managed itinerary components, logistics, and cost efficiency while delivering exceptional customer service. Played a key role in the new customized tours program, including generating and organizing training materials for sales staff.

Collaborated with sales and production teams to ensure proper scheduling and resolution of production issues for custom tours. Developed and presented destination training sessions to over 150 sales staff, enhancing their knowledge and effectiveness.

Responsible for sales efforts for international short-length tours at middle and high schools in Pennsylvania. Worked directly with teachers to select tours and grow tour groups, consistently providing high levels of customer service and receiving positive client feedback. Analyzed daily reports and sales figures to guide the team’s sales strategy.

Master Of Interior Architecture, Student

Peer-nominated BAC “CityLab Superstar” for demonstrating mindfulness, teamwork, and leadership.

Bachelor Of Business Administration (Bba) In International Business & Entrepreneurial Management, Graduated With Honors

Activities and Societies: Botanical Society, President's Council for Student ActivitiesMinors: Botany & French

Study Abroad Semester, French Language Studies