Lora assumed the role of Executive Director of Business Operations following the acquisition of Ratio.City by Esri Canada. In this pivotal position, Lora is responsible for leading and optimizing the company's operations to enhance efficiency, drive productivity, and foster growth. Her team consists of 170 people and has direct oversight of eight operational departments: Customer Support, Customer Experience, Marketing, Product Management, Project Management Office, Information Technology & Facilities, Business Applications and Strategic Alliances. Lora's focus lies in supporting her teams, streamlining processes, and ensuring seamless coordination across departments to support Esri Canada's vision for a spatially enabled society.

RATIO.CITY is an Urban Analytics platform for building great cities. We bring together a broad spectrum of real estate data sources and provide analysis tools for Real Estate Industry professionals.As COO, Lora develops and implements company-wide strategies, policies, and procedures in concert with others on the executive team. Her responsibilities touch all operational areas including sales, marketing, financial, legal, and human resources

Lora serves as a Trustee for True North Commercial REIT, also contributing her expertise to the Governance, Compensation, and Nominating Committee (GC&N Committee). True North Commercial REIT is real estate investment trust with a primary focus on creating value for unitholders through investments in quality commercial properties in Canada. The REIT's primary objective is to maximize total returns for unitholders, including stable monthly cash distributions and long-term appreciation in unit value.As a Trustee, Lora draws on her extensive experience to support business transformation, provide executive coaching, and offer advisory services that will help the leadership team to drive the organization to new heights.

Through Profit Consulting, Lora offers specialized consulting services that combine the stability of an in-house employee with the fresh perspectives of a seasoned consultant. Her core offering centres around business transformation, operations and advisory services where she works alongside leadership teams to take organizations to the next level. Some roles include:• COO at Ratio.City: Business Ops, HR, Sales Mgmt, Marketing• COO at R-LABS Canada: Launched and managed all business operations: marketing strategy, partner strategy, employee hiring and onboarding, venture relations and branded community. • COO at Real Estate Investment Network: Led business strategy and operations • CEO at Landlord Web Solutions: Led business strategy, operations and management• Co-Founder & President at Dragons Den Business School: Led business strategy, operations and partnerships• Co-Founder & COO at Vault Wealth: Led business strategy, operations and partnerships• COO at Waterstone Clinic: Led business operations, accounting, HR, legal, facilities, partnerships, client relations and preparation for board meetings. • Consultant for BDO & Systemgroup: Referral and support for the acquisition of Systemgroup• Channel Sales & Consultant for Samsung: Developed B2B strategy for channel sales and marketing• Channel Sales & Consultant for Oracle: Provided advisory services to top partners for VP Channels• Consultant for Constellation: Provided market analysis and strategy for 35 companies and six CEO• COO & Consultant at WireIE: Developed partner strategy and marketing for CEO• Channel Sales & Marketing at TeloIP: Built partner strategy and led affiliate marketing and sales• Matrix VP and Sales & Consultant for OMERS: Transformed sales and marketing for CEO• Consultant for PharmaTrust: Built three-year roadmap for CEO and marketing• Consultant and Project Lead for Canadian Breast Cancer Foundation: Led website project redesign for and led grant software vendor selection

Accountable to $1B in revenue and $10M in marketing spend. Our key strategy was to drive revenue and marketing through Microsoft partners across all products, to all customer segments (Small Business, Mid Market and Large Enterprise) through all partner segments (Resellers, Hosters, Independent Software Vendors, Solution Partners)

Set the business strategy for a consistent lead generation and sales engagement process. This led to a 17:1 ROI on leads generated and exceeded goals reaching 202% of plan.

Fundamentally changed the way Microsoft used customer systems to interact with sales and marketing. Increased revenue and increased efficiencies in internet marketing, intranet communication, database marketing and customer satisfaction.

Created the vision and launched solution sales and marketing for Microsoft Canada. Led vertical and horizontal stratification of solution developers in Canada. This yielded Microsoft Canada sales team reorganization and a 15% increase in sales.

Launched the first Global Corporate advertising campaign for Canada, which increased the positive corporate image for Microsoft in Canada. Integrated corporate advertising with the Windows 95 launch including the “Start Me Up” theme from the Rolling Stones. Developed the strategic plans for the 1995 and 1996 Bill Gates visits to Canada which led to a meeting with then Prime Minister Jean Chretien, launch of Kid Reach philanthropic strategy and accolades from Bill Gates and his team.

Sales leadership for Insurance and Banking sectors. Achieved 160% of annual sales target. Led the Canadian Strategic Briefing for ninety top Canadian executives, resulting in $8M in software revenue and $300K in services revenue.

Led Sales Management and Delivery for Financial Services and Telecom segments. Achieved 57% growth through solution selling and building strong relationships with senior executives. Redesigned Sales Manager compensation plan for company on a national basis resulting in direct accountability of sales representatives to branch P&L.