Lora Gernon Email & Phone Number

Canada

Toronto, Ontario, Canada

Lora assumed the role of Executive Director of Business Operations following the acquisition of Ratio.City by Esri Canada. In this pivotal position, Lora is responsible for leading and optimizing the company's operations to enhance efficiency, drive productivity, and foster growth. Her team consists of 170 people and has direct oversight of eight.

Toronto, Ontario, Canada

RATIO.CITY is an Urban Analytics platform for building great cities. We bring together a broad spectrum of real estate data sources and provide analysis tools for Real Estate Industry professionals.As COO, Lora develops and implements company-wide strategies, policies, and procedures in concert with others on the executive team. Her responsibilities touch.

Toronto, Ontario, Canada

Lora serves as a Trustee for True North Commercial REIT, also contributing her expertise to the Governance, Compensation, and Nominating Committee (GC&N Committee). True North Commercial REIT is real estate investment trust with a primary focus on creating value for unitholders through investments in quality commercial properties in Canada. The REIT's.

Toronto, Ontario, Canada

• Through Profit Consulting, Lora offers specialized consulting services that combine the stability of an in-house employee with the fresh perspectives of a seasoned consultant. Her core offering centres around business.
• COO at Ratio.City: Business Ops, HR, Sales Mgmt, Marketing
• COO at R-LABS Canada: Launched and managed all business operations: marketing strategy, partner strategy, employee hiring and onboarding, venture relations and branded community.
• COO at Real Estate Investment Network: Led business strategy and operations
• CEO at Landlord Web Solutions: Led business strategy, operations and management
• Co-Founder & President at Dragons Den Business School: Led business strategy, operations and partnerships

Accountable to $1B in revenue and $10M in marketing spend. Our key strategy was to drive revenue and marketing through Microsoft partners across all products, to all customer segments (Small Business, Mid Market and Large Enterprise) through all partner segments (Resellers, Hosters, Independent Software Vendors, Solution Partners)

Set the business strategy for a consistent lead generation and sales engagement process. This led to a 17:1 ROI on leads generated and exceeded goals reaching 202% of plan.

Fundamentally changed the way Microsoft used customer systems to interact with sales and marketing. Increased revenue and increased efficiencies in internet marketing, intranet communication, database marketing and customer satisfaction.

Created the vision and launched solution sales and marketing for Microsoft Canada. Led vertical and horizontal stratification of solution developers in Canada. This yielded Microsoft Canada sales team reorganization and a 15% increase in sales.

Launched the first Global Corporate advertising campaign for Canada, which increased the positive corporate image for Microsoft in Canada. Integrated corporate advertising with the Windows 95 launch including the “Start Me Up” theme from the Rolling Stones. Developed the strategic plans for the 1995 and 1996 Bill Gates visits to Canada which led to a.

Sales leadership for Insurance and Banking sectors. Achieved 160% of annual sales target. Led the Canadian Strategic Briefing for ninety top Canadian executives, resulting in $8M in software revenue and $300K in services revenue.

Led Sales Management and Delivery for Financial Services and Telecom segments. Achieved 57% growth through solution selling and building strong relationships with senior executives. Redesigned Sales Manager compensation plan for company on a national basis resulting in direct accountability of sales representatives to branch P&L.