Luc-Olivier Rahier Email & Phone Number

Brussels, Belgium

Groot-Bijgaarden

Supporting the business development of the Business Unit Real Chocolate product range (Belcolade | Chocolanté) in close collaboration with colleagues in APMEA, CEEU & SEU.* Cacao-Trace program ambassador: leading customer visits to Cacao-Trace sourcing countries, promoting our sustainable program during Belcolade Chocolate Nights, customer seminars, face-to-face meetings,... * Lead and support of various internal and external events set to promote the Puratos / Belcolade long range plan* Market intelligence collection: customers, competitors, and consumers.* Long-term and short-term action plans for the different product categories and innovations, emphasizing our BU strategy *Evaluation of the impact of implemented initiatives and drafting optimization opportunities for the future.* Bridge between departments, facilitating collaboration between marketing, R&D, finance, supply chain, and sales teams by developing communication materials, organization of (customer) events,…* Manage the product portfolio (profitability optimization, pricing, SKU management, benchmarking) and all elements of the marketing mix (branding, pricing, route to market, promotions, …).* Monitoring and analysis of the performance of products in terms of volume, sales and margin evolution along with implementation of corrective actions or acceleration plans where needed, in collaboration with regions* Strong relationships and partnerships with internal and external stakeholders to share the product vision, create involvement at different organizational levels and develop business

Groot-Bijgaarden

Région De Liège, Belgique

Région De Liège, Belgique

Région De Bruxelles, Belgique

Strategic Business-To-Business Marketing (Fall 2019)

Post-Graduate

New Product Development

Online Web Communication - Long Term Training Course (6Months)

Graduated With Distinction

Bachelor'S Degree