Collaborated with cross-functional teams to analyze financial data, identify key funding sources, and prepare customized digital products and key art for donors, leveraging design tools and software to enhance engagement and support non-profit fundraising efforts. Drove significant campaign funding through strategic creative initiatives, contributing to Democratic Party’s record-breaking $1 billion total fundraising without reliance on ad spend.

Partial Client List: Amazon, American Eagle Outfitters, Ava Labs, Barron’s, Charity: Water, Coinage, Dow Jones, Financial Times, Ford Models, FTX, Greenwood Bank, Mansion Global, Master & Dynamic, Penguin Random House, Ritz Carlton, and Wall Street Journal.

Brand Collateral Development:Conceptualized and executed a wide range of brand collateral, including master template decks, animations, social media taxonomy ideation, digital tool kits, title cards, image retouching, NFTV mortise over-the-shoulder graphics, and illustrations.Key Achievement:Secured investment from Netflix Co-Founder Marc Randolph through the development of comprehensive and impactful creative collateral.

Template Design Systems and Brand Guidelines:Collaborated directly with CEO Meena Harris to build template design systems and comprehensive brand guidelines for the Phenomenal Book Club. Developed brand-driven partnership pitches, printed collateral, email campaigns, SMS, apparel graphics, and social media graphics.Creative Leadership:Led the creative direction for the social launch of The 1619 Project: A New Origin Story, achieving 1 million impressions and securing an exclusive partnership with Penguin Random House. Directed creative initiatives for partnerships with major brands, including Amazon, HBO, Hill House Home, Live Tinted, Netflix, and Paramount Global.Strategic Visual Messaging:Revamped past creative for trigger and annual events to deliver clearer, more concise, and strategically aligned visual messages. This resulted in a 48% increase in revenue and improved ROI compared to the previous year.

Illustration and Graphic Design:Created detailed "How to Measure Denim" category graphics, enhancing customer understanding and engagement.Creative Leadership and Agile Collaboration:Led the creative direction for AE77, a luxury start-up by American Eagle Outfitters, working closely with UX/UI designers to launch the brand on Shopify within an agile timeline of one month.Partnership and Campaign Design:Collaborated with Trey Laird (Laird + Partners) to design a teaser GIF for the AE77 launch and managed out-of-home (OOH) production for wild postings, billboards, and features in Vogue.In-Store and E-Commerce Visuals:Illustrated, designed, and produced in-store signage for AE77. Provided feedback and selected images for product detail pages (PDPs) and on-figure photography for e-commerce, enhancing the digital shopping experience.Photo and Social Media Content:Created photo collages, sourced images, and performed light retouching for the AE77 website and social media channels. Supported and developed concepts, and aided in pre- and post-production to execute verticals for social media.

Conceptualized and aligned omni-channel assets, contributing to the website and app redesign.

Developed digital creative and effectively communicated brand and marketing messages from inception to completion across multiple channels. Collaborated closely with stakeholders and external vendors.

Planning, Vendor Management, and Photo Direction:Planned and managed vendors for Sephora's Clean Beauty campaign initiative, adhering to a $3,000 fiscal budget. Directed photography to ensure alignment with campaign objectives and brand standards.Digital Creative Development:Developed digital creative for multi-channel marketing, from concept through execution. Communicated brand and marketing messages effectively across various platforms.Social Media Content Creation:Designed shoppable hero article collages and spot illustrations for Instagram to enhance engagement and drive sales.

Project Tracking and Management:Developed and managed a comprehensive project tracking system using Asana to enhance cross-functional efficiency and streamline collaboration between internal teams and external stakeholders. Improved project delivery and coordination for a newly established in-house design team.Visual Design and Brand Consistency:Designed and executed a range of visual assets, including social media graphics, web layouts, UI elements, style guides, and icons. Operated within an agile, iterative design environment, collaborating with leadership and account teams to create production schedules and set priorities.Stakeholder Collaboration and Development:Partnered with stakeholders and a team of 5+ developers from concept to execution, leveraging market strategy and research to develop master templates, design guidelines, and campaign modules for email and web platforms.E-Commerce Graphics and Retouching:Created spot illustrations for e-commerce category graphics, bridging inventory needs for Bed Bath & Beyond and Buy Buy Baby. Performed PDP imagery retouching to enhance visual appeal and consistency.

Editorial Illustrations:Created compelling editorial illustrations for News Corp entities such as: Wall Street Journal x Barron and Financial Times, enhancing visual storytelling and reader engagement.Print Production & Design: Developed print materials for leading entities such as PENTA, Mansion Global, Dow Jones, Wall Street Journal, and Financial Times. Experience includes projects for global enterprises in Japan and the United Kingdom.Event Decks:Designed and produced engaging event decks for the Annual Wall Street Journal The Future of Everything Festival, contributing to high-impact presentations.Web Compliance: Rolled out web compliance projects for Dow Jones, ensuring adherence to digital standards and improving user experience.

Wireframes & Storyboards: Developed wireframes, storyboards, and user/process flows for F2X, a subscription-based fashion/fitness startup by Ford Models, through All Points Capital.UI Solutions:Designed effective user interfaces for websites and iOS applications, ensuring seamless functionality across multiple devices.Iteration & Feedback: Iterated design assets based on stakeholder and user feedback, optimizing user experience and alignment with project goals.