Marketing Manager, Middle East
CurrentIn this dynamic role, I spearhead marketing efforts for International SOS Health and Security Subscription Services and International SOS Consulting across the Middle East. Leveraging my digital and content marketing expertise and regional market understanding, I develop and execute strategic campaigns that generate qualified leads and elevate brand awareness. My key tasks include:- Driving 360 Marketing Strategy and Lead GenerationDevelop and execute comprehensive marketing campaigns to generate qualified leads and elevate brand awareness for International SOS across the Middle East. This encompasses managing digital marketing initiatives, overseeing content creation, and collaborating with regional sales teams to achieve business objectives.- Content Marketing Expertise & Event ManagementCraft engaging content for various formats, including social media posts, press releases, website/blog content, case studies, client presentations, and email marketing campaigns. Additionally, I organize and manage regional events (conferences, seminars, workshops), fostering brand engagement and lead generation.- Market Research & Competitor AnalysisProactively conduct market research and competitor analysis to stay abreast of industry trends and inform strategic decision-making. I also maintain a clean and up-to-date Sales & Marketing database for targeted marketing activities.- Collaboration and CommunicationThrive in a collaborative environment, working closely with sales teams, regional stakeholders, and design agencies to ensure brand alignment and successful campaign execution.