Loralee Sturm Email & Phone Number

Lakewood, Colorado

• Manage $1.2 million marketing budget; oversight of strategic plan, performance metrics tracking, stakeholder updates
• Direct third-party agencies in creative execution and budgeting for FY17-19 campaigns with Denver Bronco Emmanuel Sanders: TV, radio, print, web, social, digital, events
• Oversee brand management for all internal/external marketing communications including development of brand graphic standards and messaging platform
• Creative and tactical oversight for video… Show more
• Creative and tactical oversight for video storytelling: patient testimonials, physician/surgical education, staff/service promotional messaging
• Direct event and seminar planning and execution including venue coordination, registration, event promotion, program content, and promotional giveaways

Lakewood, Colorado

• Public information officer for 224-bed Level I trauma hospital — home of Flight For Life Colorado and flagship facility for Centura Health’s 17-hospital network.
• Website management, including content strategy and oversight of search engine optimization and search engine marketing
• Manage metrics tracking for direct mail customer relationship management campaigns using Healthgrades CRM database
• Oversight of social media messaging: Facebook, Twitter, YouTube
• Direct… Show more
• Direct external/internal communications: messaging strategy and development of employee/physician newsletters, talking points, quarterly community magazine, press releases, patient story videos, digital signage

Lakewood, Colorado

• Freelance copywriting and project management — specializing in messaging strategy, marketing collateral, newsletters, press releases, speeches, video scripts, special event promotions, website design and content.
• Hat Trick Creative: Clients — Hunter Douglas, Western Union, Medical Group Management Association
• Zoop Creative: Clients — ING Direct, Commerce Bank, First Data
• Colorado Department of Public Health & Environment, Office of Communications: public relations… Show more Freelance copywriting and project management — specializing in messaging strategy, marketing collateral.
• Colorado Department of Public Health & Environment, Office of Communications: public relations support, web and social media support, employee communications
• Exempla Good Samaritan Medical Center: physician, volunteer, hospital foundation communications Show less

Denver, Colorado

• Marketing communications: responsible for hospital service line messaging, marketing collateral, web content
• Internal communications: oversight of employee/physician newsletters and system-wide quality improvement messaging

Denver Colorado

• Managed QwestDex creative team — $1.5 million annual budget, produced 2,000+ collateral pieces annually, covering 275 markets across 14-state region
• Product marketing: QwestDex, Qwest Wireless, Johns Manville, Xcel Energy, Sun Microsystems, StorageTek

Master Of Science - Ms, Mass Communication/Media Studies

Bachelor'S Degree, Journalism