Loralee Sturm Email & Phone Number

Lakewood, Colorado

• Manage $1.2 million marketing budget; oversight of strategic plan, performance metrics tracking, stakeholder updates • Direct third-party agencies in creative execution and budgeting for FY17-19 campaigns with Denver Bronco Emmanuel Sanders: TV, radio, print, web, social, digital, events• Oversee brand management for all internal/external marketing communications including development of brand graphic standards and messaging platform• Creative and tactical oversight for video… Show more • Manage $1.2 million marketing budget; oversight of strategic plan, performance metrics tracking, stakeholder updates • Direct third-party agencies in creative execution and budgeting for FY17-19 campaigns with Denver Bronco Emmanuel Sanders: TV, radio, print, web, social, digital, events• Oversee brand management for all internal/external marketing communications including development of brand graphic standards and messaging platform• Creative and tactical oversight for video storytelling: patient testimonials, physician/surgical education, staff/service promotional messaging• Direct event and seminar planning and execution including venue coordination, registration, event promotion, program content, and promotional giveaways• Oversee orthopedic service line marketing for Avista Adventist Hospital, Longmont United Hospital, St. Anthony North Hospital, St. Anthony Summit Medical Center • Manage third-party agencies and freelance staff in creation/execution of orthopedic marketing: direct mail, print, transit, web, digital, social media, collateral• Direct marketing launch of health care system’s first sports medicine clinic: logo development, web, print, direct mail, digital, e-blasts, Pandora, billboards, social media, sports arena scoreboard messaging, marketing collateral, VIP reception• Manage marketing messaging and budgeting for expansion of pain management network: web content, consumer-facing, and physician-facing marketing collateral Show less

Lakewood, Colorado

• Public information officer for 224-bed Level I trauma hospital — home of Flight For Life Colorado and flagship facility for Centura Health’s 17-hospital network.• Website management, including content strategy and oversight of search engine optimization and search engine marketing• Manage metrics tracking for direct mail customer relationship management campaigns using Healthgrades CRM database• Oversight of social media messaging: Facebook, Twitter, YouTube• Direct… Show more • Public information officer for 224-bed Level I trauma hospital — home of Flight For Life Colorado and flagship facility for Centura Health’s 17-hospital network.• Website management, including content strategy and oversight of search engine optimization and search engine marketing• Manage metrics tracking for direct mail customer relationship management campaigns using Healthgrades CRM database• Oversight of social media messaging: Facebook, Twitter, YouTube• Direct external/internal communications: messaging strategy and development of employee/physician newsletters, talking points, quarterly community magazine, press releases, patient story videos, digital signage• Manage executive scripting, presentations, videos, collateral for hospital board, hospital foundation, key stakeholder events Show less

Lakewood, Colorado

Freelance copywriting and project management — specializing in messaging strategy, marketing collateral, newsletters, press releases, speeches, video scripts, special event promotions, website design and content management• Hat Trick Creative: Clients — Hunter Douglas, Western Union, Medical Group Management Association• Zoop Creative: Clients — ING Direct, Commerce Bank, First Data• Colorado Department of Public Health & Environment, Office of Communications: public relations… Show more Freelance copywriting and project management — specializing in messaging strategy, marketing collateral, newsletters, press releases, speeches, video scripts, special event promotions, website design and content management• Hat Trick Creative: Clients — Hunter Douglas, Western Union, Medical Group Management Association• Zoop Creative: Clients — ING Direct, Commerce Bank, First Data• Colorado Department of Public Health & Environment, Office of Communications: public relations support, web and social media support, employee communications• Exempla Good Samaritan Medical Center: physician, volunteer, hospital foundation communications Show less

Denver, Colorado

• Marketing communications: responsible for hospital service line messaging, marketing collateral, web content• Internal communications: oversight of employee/physician newsletters and system-wide quality improvement messaging

Denver Colorado

• Managed QwestDex creative team — $1.5 million annual budget, produced 2,000+ collateral pieces annually, covering 275 markets across 14-state region • Product marketing: QwestDex, Qwest Wireless, Johns Manville, Xcel Energy, Sun Microsystems, StorageTek

Master Of Science - Ms, Mass Communication/Media Studies

Bachelor'S Degree, Journalism