Loralee Erickson Email & Phone Number

Saint Paul, Mn, Us

Minneapolis

Strategic and creative planning, execution and analyzation for brand and content. Creative direction in new platforms, writing, storytelling and editing.

San Francisco | New York

Everwise provides a completely new model for talent development. Our mission is to connect professionals to the people and resources they need to thrive at every stage of their career.

Mpls/St. Paul, Mn

Strategic, customer-focused marketing, branding and communications professional providing innovative concept to completion marketing and branding strategies utilizing multiple sales channels:--social media presence, providing innovative solutions to marketing, creating and developing collateral, communication tools, advertising and public relations tools that generate customer response --long term business relationships that enjoy success in all seasonsSome Clients include:Wellness ResourcesEdit news articles for leading health news website, and marketing materials; write article summaries to compel readership, post on website using content management system, and write social messages to link to articles and blogs.NextNutrioMobile device app, and its website; Work with subject matter experts to edit and write concise, clear and compelling blogs about food and ingredients in products--how they are processed and can affect the body. Consult on marketing and communications.JetChoiceProvided editorial consultation, writing and marketing for collateral materials toward C-level executive audience. Developed tools that provided a communication bridge for Members and employees, and a Style Guide for consistent branding.

• Recognized opportunity to improve profitability. Analyzed and evaluated over stocked inventory situation, formulated cost reduction strategy, presented and secured senior management approval within 90 days. Successfully reduced inventory costs, which improved profitability. This strategy was then rolled out to other products and continued to reduce cost and improve profitability.• Needed to increase existing customer sales. Within one week, assessed customer requirements, developed and conducted sales presentation demonstrating sales experience and knowledge. Resulted in securing incremental sales.• Identified profitable market segment, initiated presentation to staff, provided exceptional product knowledge and service, grew sales to top 10.• Challenged with opening new key target account. Assessed situation, created unique marketing tool using the internet and printed materials to present product and show profitability with little investment to resistant prospect.

Minneapolis, Minnesota, United States

Marketing Manager-Wells Fargo Investments and TrustProvided creative leadership, managed marketing strategies, and implemented tactics for investment products, reporting to three vice presidents. Directed and supervised from concept to completion, all collateral to launch complex new investment products, including variable annuity, multi-fund product, and direct investment programs. • Tasked with creating an internal marketing plan targeted to employees in order to drive new revenue stream and increase awareness. Designed marketing plan, which included a compelling direct mail piece within two weeks. Implemented plan that resulted in increasing revenue by $500,000 within one year and continued year over year.• Discovered opportunity to establish recognizable, reputable corporate identity for proprietary brand that would drive sales growth. Established confidence in product, brand grew exponentially and sales increased incrementally year after year.