Loralee Erickson Email & Phone Number

Saint Paul, MN, US

Minneapolis

Strategic and creative planning, execution and analyzation for brand and content. Creative direction in new platforms, writing, storytelling and editing.

San Francisco | New York

Everwise provides a completely new model for talent development. Our mission is to connect professionals to the people and resources they need to thrive at every stage of their career.

Mpls/St. Paul, MN

Strategic, customer-focused marketing, branding and communications professional providing innovative concept to completion marketing and branding strategies utilizing multiple sales channels:--social media presence, providing innovative solutions to marketing, creating and developing collateral, communication tools, advertising and public relations tools.

• Recognized opportunity to improve profitability. Analyzed and evaluated over stocked inventory situation, formulated cost reduction strategy, presented and secured senior management approval within 90 days..
• Needed to increase existing customer sales. Within one week, assessed customer requirements, developed and conducted sales presentation demonstrating sales experience and knowledge. Resulted in securing incremental.
• Identified profitable market segment, initiated presentation to staff, provided exceptional product knowledge and service, grew sales to top 10.
• Challenged with opening new key target account. Assessed situation, created unique marketing tool using the internet and printed materials to present product and show profitability with little investment to resistant.

Minneapolis, Minnesota, United States

• Marketing Manager-Wells Fargo Investments and TrustProvided creative leadership, managed marketing strategies, and implemented tactics for investment products, reporting to three vice presidents. Directed and.
• Tasked with creating an internal marketing plan targeted to employees in order to drive new revenue stream and increase awareness. Designed marketing plan, which included a compelling direct mail piece within two.
• Discovered opportunity to establish recognizable, reputable corporate identity for proprietary brand that would drive sales growth. Established confidence in product, brand grew exponentially and sales increased.