Loralee Erickson work email
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An achiever who rings the bells in strategy, ideation, input, and individuation. I’m a linchpin for superlative communications and I love to tell an organization's story, bringing content, graphics, images all together for print and digital media. People say I’m creative, clear, compelling, collaborative and organized. Added bonus, I'm a driver of sales. Marketing--Strategic planning and implementation--Creative concepting--Copywriting, editing, proofing--Production management--Fulfillment--Analysis and evaluationLeadership--Change Agent Catalyst--Turn-Around Leadership--Entrepreneurship--Partnership Development--StartupStrategic Business Planning ---Vendor Relations/Contract Negotiations--Brand/Product Marketing--Communications Strategy--Product Management--P&L/Budget--International Development ExperienceOperations Management--Training and Leadership Development --Organizational Design/Development--Process Performance Improvements --Key Client Development/Retention--Team Building and leading--Mentoring and Coaching--Performance ManagementSpecialties: Branding and identity, marketing management, creative concepting, writing and editing, marketing collateral of all types; clients include interior design firms, aviation, wholesale manufacturers, home furnishings retailers, publishers, entrepreneurs (new product launches), investments and trust, agricultural clients, and more.
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Marketing DirectorElement 25Saint Paul, Mn, Us
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Marketing Communications ManagerKing Technology, Inc. Feb 2020 - Present -
Communications ManagerEfca Feb 2019 - Dec 2019MinneapolisStrategic and creative planning, execution and analyzation for brand and content. Creative direction in new platforms, writing, storytelling and editing. -
Global ManagerEverwise Apr 2013 - Nov 2018San Francisco | New YorkEverwise provides a completely new model for talent development. Our mission is to connect professionals to the people and resources they need to thrive at every stage of their career. -
Marketing/CommunicationsRightwords Jun 2008 - Apr 2013Mpls/St. Paul, MnStrategic, customer-focused marketing, branding and communications professional providing innovative concept to completion marketing and branding strategies utilizing multiple sales channels:--social media presence, providing innovative solutions to marketing, creating and developing collateral, communication tools, advertising and public relations tools that generate customer response --long term business relationships that enjoy success in all seasonsSome Clients include:Wellness ResourcesEdit news articles for leading health news website, and marketing materials; write article summaries to compel readership, post on website using content management system, and write social messages to link to articles and blogs.NextNutrioMobile device app, and its website; Work with subject matter experts to edit and write concise, clear and compelling blogs about food and ingredients in products--how they are processed and can affect the body. Consult on marketing and communications.JetChoiceProvided editorial consultation, writing and marketing for collateral materials toward C-level executive audience. Developed tools that provided a communication bridge for Members and employees, and a Style Guide for consistent branding.
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Marketing/Communications Account ExcecutiveCapel Inc Aug 1999 - Jun 2008• Recognized opportunity to improve profitability. Analyzed and evaluated over stocked inventory situation, formulated cost reduction strategy, presented and secured senior management approval within 90 days. Successfully reduced inventory costs, which improved profitability. This strategy was then rolled out to other products and continued to reduce cost and improve profitability.• Needed to increase existing customer sales. Within one week, assessed customer requirements, developed and conducted sales presentation demonstrating sales experience and knowledge. Resulted in securing incremental sales.• Identified profitable market segment, initiated presentation to staff, provided exceptional product knowledge and service, grew sales to top 10.• Challenged with opening new key target account. Assessed situation, created unique marketing tool using the internet and printed materials to present product and show profitability with little investment to resistant prospect. -
Marketing ManagerWells Fargo Jan 1989 - Aug 1999Minneapolis, Minnesota, United StatesMarketing Manager-Wells Fargo Investments and TrustProvided creative leadership, managed marketing strategies, and implemented tactics for investment products, reporting to three vice presidents. Directed and supervised from concept to completion, all collateral to launch complex new investment products, including variable annuity, multi-fund product, and direct investment programs. • Tasked with creating an internal marketing plan targeted to employees in order to drive new revenue stream and increase awareness. Designed marketing plan, which included a compelling direct mail piece within two weeks. Implemented plan that resulted in increasing revenue by $500,000 within one year and continued year over year.• Discovered opportunity to establish recognizable, reputable corporate identity for proprietary brand that would drive sales growth. Established confidence in product, brand grew exponentially and sales increased incrementally year after year.
Loralee Erickson Education Details
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Journalism, Business
Frequently Asked Questions about Loralee Erickson
What company does Loralee Erickson work for?
Loralee Erickson works for Element 25
What is Loralee Erickson's role at the current company?
Loralee Erickson's current role is Marketing Director.
What is Loralee Erickson's email address?
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What is Loralee Erickson's direct phone number?
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What schools did Loralee Erickson attend?
Loralee Erickson attended University Of Minnesota-Twin Cities.
Who are Loralee Erickson's colleagues?
Loralee Erickson's colleagues are Kevin Gray, Nathan Beaulieu, Nolan Noer, Caine Theo, Don Musch, Theresa Henkelman, Dwayne May.
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