Lora Martin

Lora Martin Email and Phone Number

Strategic Channel Marketing | Senior Global Partner Marketing | Partner Enablement @ Sage
Lora Martin's Location
Washington, District of Columbia, United States, United States
About Lora Martin

I'm passionate about partner marketing and thrive on collaborating with channel partners (U.S. and global) to empower them with strategic marketing insights and tools that drive growth and profitability.With over 20 years of experience in channel marketing within the high-tech industry; spanning ERP Cloud Software, SaaS, cybersecurity, and ECM, I've had the privilege of working with Fortune 500 companies such as Sage, Microsoft, HP, Lenovo, Kodak, and Fujitsu. My expertise focuses on marketing onboarding, enablement, and driving lead generation for revenue growth. I have a deep understanding of the two-tier distribution model and am skilled at expanding and strengthening the channel ecosystem.I've successfully managed global partner programs that include marketing onboarding, partner portals, co-marketing plans, MDF guidelines, and sales/marketing enablement initiatives designed to accelerate lead generation and partner success.All the best,Lora MartinSkills: Strategic Marketing, Brand Development, Global Channel Partner Marketing, Partner Enablement, Leadership, MDF, Communications, Lead Generation, Go-to-Market Strategy (GTM)

Lora Martin's Current Company Details
Sage

Sage

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Strategic Channel Marketing | Senior Global Partner Marketing | Partner Enablement
Lora Martin Work Experience Details
  • Sage
    Senior Partner Marketing Manager, Global Enablement
    Sage Feb 2020 - Present
    Newcastle Upon Tyne, Gb
    Enable new global VAR Partners with marketing tools and resources to empower them to grow and expand their Sage business.Provide Sage partner marketing enablement teams* with best practices to grow the channel ecosystem in their region. *United Kingdom, Ireland, Australia, and South Africa.T.E.A.M Award: Delivery to South Africa Market with Honors - August 2020
  • M-Files Corporation
    Director Of Channel Marketing
    M-Files Corporation 2019 - 2020
    Austin, Tx, Us
    Directed the channel marketing strategy using campaigns, lead generation, and partner recruitment tools to build pipeline and revenue growth using co-marketing initiatives.(High-Tech SaaS)
  • Lenovo
    Worldwide Channel Marketing Manager
    Lenovo 2018 - 2019
    Morrisville, Nc, Us
    Managed channel strategy to include SMB solution-based integrated marketing campaigns and sales enablement toolkits for channel partners worldwide - AP, Brazil, EMEA, LAS, and NA. Coached the sales/marketing teams on how to use integrated marketing campaigns/toolkits for lead generation.
  • Idyllic Marketing Solutions
    Channel Marketing Consultant
    Idyllic Marketing Solutions 2016 - 2018
    Communicated with CEO's and business managers to uncover marketing needs for revenue growth. Implemented marketing plans to include company branding, communications, integrated marketing campaigns, lead generation, advertising, and event planning. (High-Tech; Cybersecurity, Enterprise Content Management)
  • Fidelis Cybersecurity
    Global Channel Marketing Manager
    Fidelis Cybersecurity 2014 - 2016
    Riverside, Ca, Us
    Exceeded annual revenue objectives by developing a global channel partner program including; MDF co-marketing plans, MDF budgets, welcome kit, enablement tools, integrated campaigns, product/software/services releases, and events for all channel partners in AP, EMEA, LAS, and NA. Fidelis Cybersecurity (formerly General Dynamics in 2014)
  • Idyllic Marketing Solutions
    Channel Marketing Consultant
    Idyllic Marketing Solutions 2011 - 2014
    Managed B2B corporate marketing and channel partner marketing strategies for global high-tech companies; company branding, communications, integrated marketing campaigns, lead generation/demand, positioning re-work, refresh existing strategies, and event planning. (High-Tech)
  • Quality Associates, Inc.
    Marketing Director
    Quality Associates, Inc. 2007 - 2011
    Fulton, Md, Us
    Managed all marketing communications for two companies simultaneously: Quality Associates, Inc’s (QAI) and its subsidiary company, DocPoint Solutions. Instrumental in the launch of start-up company, DocPoint Solutions inclusive of all branding materials including logo, brochures, business cards, letterhead, website, communications, and lead generation which became a Microsoft SharePoint Gold Partner within one year. (High-Tech VAR; IT Storage, Enterprise Content Managment)
  • Newwave Technologies Inc.
    Marketing Manager
    Newwave Technologies Inc. 2002 - 2007
    Frederick, Md, Us
    Launched a two-tier distribution marketing and sales program with a focus on the SMB market segment. Hired and managed internal marketing staff. Expanded personnel from one employee to four commensurate with a 70% increase in business over three years. Responsible for a $2 million MDF & CO-OP budget with top-tier vendors, including co-marketing plans, product marketing, and events, which resulted in over $128 million of revenue. (Distributor; Enterprise Content Management, IT Storage)

Lora Martin Skills

Lead Generation Account Management Product Marketing Channel Partners B2b Solution Selling Crm Marketing Strategy Strategy Strategic Partnerships New Business Development Marketing Management Multi Channel Marketing Marketing Management Channel Salesforce.com Enterprise Software Trade Shows Cloud Computing Business Development Sales Marketing Communications Leadership Sales Process Go To Market Strategy Advertising Corporate Branding Social Media Document Management Public Relations Enterprise Content Management Online Marketing Product Launch Project Management B2b Marketing Sales Management Email Marketing Professional Services Creative Direction Newsletters Direct Marketing Direct Mail Press Releases Web Design Product Management Demand Generation Selling Marketing Automation Sharepoint

Lora Martin Education Details

  • University Of Maryland Baltimore County
    University Of Maryland Baltimore County
    Project Management Profesional (Pmp) Training
  • Aiim Content Management Certificate (Ecmp)
    Aiim Content Management Certificate (Ecmp)
    Enterprise Content Management
  • Shippensburg University Of Pennsylvania
    Shippensburg University Of Pennsylvania
    Marketing Communications

Frequently Asked Questions about Lora Martin

What company does Lora Martin work for?

Lora Martin works for Sage

What is Lora Martin's role at the current company?

Lora Martin's current role is Strategic Channel Marketing | Senior Global Partner Marketing | Partner Enablement.

What is Lora Martin's email address?

Lora Martin's email address is lo****@****ail.com

What is Lora Martin's direct phone number?

Lora Martin's direct phone number is +141088*****

What schools did Lora Martin attend?

Lora Martin attended University Of Maryland Baltimore County, Aiim Content Management Certificate (Ecmp), Shippensburg University Of Pennsylvania.

What are some of Lora Martin's interests?

Lora Martin has interest in Working Out, Boating, Sailing, Health And Wellness, Hiking, World Traveling, Fitness, Global Marketing, Animal Welfare.

What skills is Lora Martin known for?

Lora Martin has skills like Lead Generation, Account Management, Product Marketing, Channel Partners, B2b, Solution Selling, Crm, Marketing Strategy, Strategy, Strategic Partnerships, New Business Development, Marketing Management.

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