Lora Nash-Legrys Email & Phone Number

London, England, Gb

United Kingdom

Essex

As Digital Marketing Manager, I spearheaded a comprehensive overhaul of the company's digital marketing operations. This included the successful revitalisation and launch of a new website in July 2018, along with the creation and curation of engaging content for both internal and external audiences. I managed all aspects of SEO and PPC channels in-house, ensuring a cohesive and effective digital strategy.Additionally, I led the execution of email marketing campaigns, including monthly newsletters for stakeholders, and effectively managed social media platforms such as Facebook, Twitter, LinkedIn, and Google+. Furthermore, I conceptualised and developed an in-house Intranet platform via SAAS, enhancing internal communication and collaboration. My strategic digital management approach was closely aligned with firm KPIs and business objectives, driving impactful results in the digital marketing realm.

Uk Wide

Responsible for owning, creating, delivering, developing and maintaining robust multi-channel marketing strategies for Auto Trader’s large retailer customers, leveraging relevant and unique data and insight to successfully meet strategic objectives.In this role, focus was placed upon various digital channels, namely SEO, PPC and display avenues. I was responsible for the build and implementation of strategies within these conduits, including building best-practice PPC accounts and campaigns, SEO content for both on- and offsite activity, and tactical campaigns that successfully delivered against client objectives and targets. A critical element to achieving success in this role was collaborative partnership between myself, the senior client stakeholders and the account owners. Thus ensuring that all activities & KPIs, both in the marketing plan and wider Auto Trader activity, were aligned to overall customer objectives. During this role, I was responsible for the management, growth and retention of circa £1.25m worth of digital marketing revenue.

Uk Wide

Responsible for creating best in class integrated search marketing strategies for Auto Trader’s Tier 1 & 2 large retailer customers, focusing upon core search channels including SEO, PPC and display, and advising upon more customer-centric channels such as social media.I successfully grew digital marketing revenue, whilst defending core classified revenue, thereby achieving both strategic and commercial objectives.The mixture of unrivaled access to automotive insights and in depth search marketing knowledge enabled delivery of positive customer ROI and subsequent revenue growth in excess of £1m annually.

London, South East And East Anglia

- Awarded ‘Employee of the Year’ at the DMS Awards, July 2012.- Awarded ‘RAZSOR Specialist of the Year’ at the TMG Awards, September 2012.RAZSOR.com is part of Trader Media Group and is the UK’s leading supplier of Digital Marketing Solutions to the automotive industry. I was promoted after a successful secondment within Trader Media Group to be 1 of 6 Digital Marketing Consultants in the UK to be responsible for the sales strategy and client acquisition for the RAZSOR business across London, the South East and East Anglia.Responsibilities include delivering strong and robust digital marketing strategies for automotive businesses through market leading digital marketing solutions, ensuring that we deliver rapid growth whilst delivering a first class service to our customers. Product portfolio includes website creation, SEO, PPC and Social Media campaigns and wider online (classified) advertising.Deployment is achieved through creating and presenting strong proposals based on clients’ requirements and targets, and then building websites designed for conversion and best practice on-site SEO performance, creating effective off-site SEO and PPC campaigns and creating compelling content in the social space to ensure proposed results are achieved.Responsible for training, coaching and supervising a team of 16 Account Executives to ensure targets are regularly exceeded and the product portfolio is correctly presented to each client.

Home Counties

Responsible for creating budget-aware digital advertising packages that would achieve maximum exposure in clients’ desired target market and also hit their revenue projections.Responsibilities included the proposal and successful acquisition of new business agreements for AutoTrader.co.uk across the Home Counties. As a Business Consultant, I was tasked with presenting Auto Trader’s product portfolio to the decision-makers of SMEs and large Franchise Groups, advising clients on brand development, classified advertising, website improvement and on-site and off-site SEO strategies.

Cim Level 6 Specialist Award, Ai Marketing, Distinction (94%)

Gained strategic insights into AI applications in marketing, focusing on leveraging AI to enhance marketing effectiveness. Explored.

English Literature (A), Drama (A), English Language (B), A-Levels