As Head of Marketing at Daktela, I've been instrumental in driving significant growth and establishing a strong market presence. My role encompasses developing and executing annual marketing strategies, including budget planning and allocation. This strategic approach has contributed to a 400% increase in our customer base.Key responsibilities include building and managing an active lead pipeline, implementing comprehensive brand building strategies, and enhancing our digital presence, particularly on LinkedIn. I've cultivated strategic partner relationships to strengthen our market position and organized successful corporate events that have attracted new clients from both SME and enterprise sectors.My work involves coordinating with agency partners, optimizing digital marketing operations, and managing content across our web properties. A significant achievement has been the re-implementation of our marketing automation system (SalesManago), which included streamlining marketing funnels and improving workflow efficiency.Through these efforts, we've significantly enhanced Daktela's market position and built a solid foundation for continued growth in our competitive industry landscape.

My primary tasks werw to organize and lead the marketing department, involving / coordinating a total of three agency partners. In addition to the continuous communication tasks during the pandemic, the more efficient operation of digital marketing, the maintenance / increase of lead numbers, the operation and updating of content related to the company’s own websites and various satellite sites were given a prominent role. The company’s complete marketing automation (SalesManago) had to be re-implemented, funnels had to be simplified, and workflow efficiency tools had to be put in place.

By the management of the ID & Trust Ltd. I have been tasked to develop the marketing strategy for the launching of a mobile application called GoodID. I was involved in the development of marketing and business strategy, including budgeting. I also support the development of marketing processes and the planning of resources. Along with the main marketing tasks, I prepared and organized our offline appearance in many conferences to showcase of our product portfolio.

Proactively built and managed previously nonexistent marketing department by implementing standard operating procedures, introducing new and improved marketing initiatives and strategies and providing creative solutions to difficult industry marketing challenges. Responsibilities: • Develop & execute content marketing plans, delivery strategies.• Budget setting and control, including measurement and ROI.• Design, implement & facilitate an effective marketing strategy.• Carrying out effective research & intelligence into competitor products & other trends relating to our core business: Big Data, data management, data visualization, BI & IT automation, .• Monitoring & reporting to marketing director on the effectiveness of strategies/campaigns.• Develop partnerships & relationships with third parties to meet strategic objectives.• Successfully implementing marketing automation with MailerLite & Buffer.• Provide insightful reports on all content marketing activities.• Online campaigns, web site, use of digital/social media. (Facebook, Google, Twitter, YouTube)• Develop ideas from scratch and write original content.• Ensure all content distribution activities are coordinated across all necessary social channels.• Provide insightful reports on all content marketing activities to stakeholders

I took care of multiple projects at once while I was giving excellent service for our clients. My key task is to make sure the smooth flow of any given project and provide up to date status report when it is necessary. When I am not functioning as an operative asset I am using my creativity to forge brilliant ideas. Responsibilities:- Working on several projects at once, under pressure and on tight deadlines- Oversaw (BTL) campaigns from the production stage to completion- Reviewed weekly project status reports, and provided project snapshot/report to the senior executive and client (upon request)- Taking full responsibility to ensure on-time and on-budget delivery per projectAdministered and coordinated regular workload/process/quality review meetings with key marketing colleagues (client-end) and introduce business/process improvement changes- Created clear, persuasive, original content; submitted ideas and discussed progress with the creative director before making presentations to clients - Assisted with the implementation of new CSR strategy for client- Successfully managed the workflow and production of supporting customer and sales enablement materials (B2C, B2B) for our multinational clients’ core propositions and product/services [ASUS, HP, INTEL, Erste Bank]- Completed copywriting requirements for new materials, as confirmed in the briefing document and to time and (corporate) quality standards- Conceptualized and drafted relevant graphics, illustrations, photography and graphic elements alongside the copy

Provided smooth workflow and communications among five departments. I worked directly to the Strategic Director/Executive Producer. My key duties were scheduling and co-ordinating the communications and day-to-day workings of the whole production team. I made sure that all the necessary paperwork is completed and filed. Responsibilities:- Successfully handled the tasks of drafting media plans, project documents, key website documents, media grids and other media related forms as necessary for projects. - Liaising with the Chief Marketing Officer to prepare competitive analysis and product feature descriptions for media products. - Responsible for creating requests for proposal and getting bids from partners as necessary. - Assist in obtaining or licensing patents, copyrights or other intellectual property (media related). - Working closely with creative teams, copywriters & other 3rd party suppliers. - Managed special event coordination.- Strategic planning. - Research production topics using the internet, video archives, and other informational sources.- Conduct meetings with staff to discuss production progress and to ensure production objectives are attained.

I consistently provided excellent service, as well as represented client needs and goals within the organization to ensure quality. My key goal was to maintain the company's existing relationship with a client or group of clients, so that they will continue using the company for business. I successfully identified potential new clients and business opportunities and to persuade them to place business with our company.Responsibilities:- Managing the work of account executive and art director. - Liaised with customers, the public, municipal government, and other external sources as a corporate representative. - Performed ongoing customer/market research and demographic profiling to identify and capitalize on unmet market needs ahead of the curve. - Writing up concise, value based sales proposals for marketing strategies. - Managing a portfolio of 10 clients and up to a value of HUF 50 million. - Constructing budgets and timelines. - Management of processes to improve efficiency and reduce risk. - Implemented customer satisfaction and complaint resolution procedure.- Maintaining accurate reference documentation for internal management.- Working closely with creative teams, copywriters, printers & other 3rd party suppliers- Management of processes to improve efficiency and reduce risk.- Assisting with sales pitches to win new business.