Lora Perry-Wagner Email & Phone Number

Montgomery, Al, Us

Stamford , Ct, Us

• Manage and execute qualitative projects at all stages, from proposal writing and methodology design to moderating focus groups. • Prepare analysis and interpretation of research both verbally and written.

Montgomery, Alabama, Us

Apply research to design and implement strategies that aide in selling advertising to new and existing clients to meet their marketing needs and maximize station revenue both individually and as a sales team resource and mentor.

• Managed, trained and mentored the Corporate Media Analytics Hub in sales support, inventory management and program titling for media measurement services.• Implemented company-wide WideOrbit Media Sales server centralization. Condensed 52 servers and standardized products and programming inventory programmatic initiatives.• Analyzed industry research for use in market share development and executed strategic planning, marketing strategies and business development initiatives. • Designed marketing materials including presentation decks, political campaign case studies, competitive analysis and category insights. • Organized and moderated Focus Groups across all Raycom markets.• Implemented pricing, volume, forecasts, cross-platform capabilities and competitive media reports.• Created estimates for network programming and maintained the integrity of Raycom’s company-wide local inventory management.• Oversaw Project Management and enforced FCC regulatory compliance.• Supervised engagement with sales teams: trained, prepared, forecasted and strategized. • Researched and distributed data and reports that aided in the development of sales strategy, market and category development and best sales practices.