Lorelee Goehle Email & Phone Number

Grand Rapids, Michigan, US

• Work in conjunction with R&D, Regulatory, Quality, Marketing, and Manufacturing to develop and bring new products to market, includes support of 510K applications, clinical validation and user preference studies..
• Maintain strong relationships with marketing, sales, clinical, marketing communications, and partners.
• Plan and understand overall business strategy, market and business development, Salter product family, and the critical role of upstream marketing in cross-functional collaboration in driving business success – leading.
• Support the Quality & Regulatory Division with product complaints, recalls and MDR filings. Support labeling efforts to meet the latest domestic and international requirements.
• Create the post-market clinical evaluation reports and post-market surveillance reports for Salter products families to adhere to the latest medical device regulations. Support internal and BSI audits.
• Support sales efforts through educational and sales tools, product training, and evidence-based research.

El Paso, Texas, US

San Diego, CA, US

• Managed the consumable and capital supply chain and manufacturing for the infant NIV portfolio.
• Developed global marketing strategies for the infant noninvasive ventilation market. Led in the successful development of a new infant nCPAP consumable product. Managed product life cycle and obsolescence.
• Maintained pricing, forecasting, budgeting, training, and all communication with direct sales force and distributors. Performed strategic planning for global product positioning and launching of new product.
• Participated in Upstream and Downstream Marketing activities, such as: KOL groups, user preference evaluations, focus groups, trade shows, and product training. Supported sales and marketing by providing educational.
• Interacted with international distributors, regulatory and notified bodies to market products internationally.
• Interacted internally/externally with executive level management, requiring negotiation on critical matters.

Fridley, Minnesota, US

• Assisted with developing marketing strategies and identifying potential new markets for various home care products, including portable ventilators, CPAP machines and CPAP masks, and liquid oxygen.
• Worked in conjunction with Marketing to create educational and clinical materials to manage the operational and fiscal activities of the clinical team, including training, budgets, and financial goals.
• Worked with Marketing & Regulatory to launch a new homecare ventilator and CPAP machine.
• Supported Training Department with new hire orientation and product training. Work with the Education Department and Marketing to create accredited respiratory continuing education programs.

• Supported the development of new products for the noninvasive ventilation market. Provided competitive comparisons and analysis of interfaces and noninvasive devices in the acute care environment.
• Maintained broad knowledge of product applications and services for respiratory and ventilation products.
• Developed new educational program and oversaw the continuing educational programs offered through ACCN and AARC organizations.
• Coordinated with marketing and product managers to develop educational and training materials to support existing and new products.
• Used communication in interacting effectively with stakeholders and all levels in multiple organizations.

• Coordinated closely with marketing and product managers to develop educational materials, training CDs, and videos for new products. Provided feedback on product development to the marketing team.
• Managed and directed resources and budgets. Provided leadership for 21 hospital clinical consultants.
• Established a training website for healthcare professionals – Center of Clinical Excellence. Coordinated activities with outside consultants and vendors to create educational videos, CDs, and interactive programs.
• Provided product training to respiratory therapists, nurses, and physicians on the proper use and application of the full respiratory product line, which included: home and hospital ventilators, pulse oximetry.

Austin, Texas, US

Mshs/Mba, Business

Asc, Respiratory

Aas, Respiratory Care