Lorelee Goehle Email & Phone Number

Grand Rapids, Michigan, Us

• Work in conjunction with R&D, Regulatory, Quality, Marketing, and Manufacturing to develop and bring new products to market, includes support of 510K applications, clinical validation and user preference studies. Support clinical research projects.• Maintain strong relationships with marketing, sales, clinical, marketing communications, and partners.• Plan and understand overall business strategy, market and business development, Salter product family, and the critical role of upstream marketing in cross-functional collaboration in driving business success – leading and driving the performance and engagement of teams while developing sales talent capability. • Support the Quality & Regulatory Division with product complaints, recalls and MDR filings. Support labeling efforts to meet the latest domestic and international requirements. • Create the post-market clinical evaluation reports and post-market surveillance reports for Salter products families to adhere to the latest medical device regulations. Support internal and BSI audits.• Support sales efforts through educational and sales tools, product training, and evidence-based research.

El Paso, Texas, Us

San Diego, Ca, Us

• Managed the consumable and capital supply chain and manufacturing for the infant NIV portfolio.• Developed global marketing strategies for the infant noninvasive ventilation market. Led in the successful development of a new infant nCPAP consumable product. Managed product life cycle and obsolescence.• Maintained pricing, forecasting, budgeting, training, and all communication with direct sales force and distributors. Performed strategic planning for global product positioning and launching of new product.• Participated in Upstream and Downstream Marketing activities, such as: KOL groups, user preference evaluations, focus groups, trade shows, and product training. Supported sales and marketing by providing educational and sales tools, product training, product promotions, and evidence-based research.• Interacted with international distributors, regulatory and notified bodies to market products internationally.• Interacted internally/externally with executive level management, requiring negotiation on critical matters.

Fridley, Minnesota, Us

• Assisted with developing marketing strategies and identifying potential new markets for various home care products, including portable ventilators, CPAP machines and CPAP masks, and liquid oxygen.• Worked in conjunction with Marketing to create educational and clinical materials to manage the operational and fiscal activities of the clinical team, including training, budgets, and financial goals. • Worked with Marketing & Regulatory to launch a new homecare ventilator and CPAP machine.• Supported Training Department with new hire orientation and product training. Work with the Education Department and Marketing to create accredited respiratory continuing education programs.

• Supported the development of new products for the noninvasive ventilation market. Provided competitive comparisons and analysis of interfaces and noninvasive devices in the acute care environment.• Maintained broad knowledge of product applications and services for respiratory and ventilation products. • Developed new educational program and oversaw the continuing educational programs offered through ACCN and AARC organizations.• Coordinated with marketing and product managers to develop educational and training materials to support existing and new products. • Used communication in interacting effectively with stakeholders and all levels in multiple organizations.

• Coordinated closely with marketing and product managers to develop educational materials, training CDs, and videos for new products. Provided feedback on product development to the marketing team.• Managed and directed resources and budgets. Provided leadership for 21 hospital clinical consultants.• Established a training website for healthcare professionals – Center of Clinical Excellence. Coordinated activities with outside consultants and vendors to create educational videos, CDs, and interactive programs.• Provided product training to respiratory therapists, nurses, and physicians on the proper use and application of the full respiratory product line, which included: home and hospital ventilators, pulse oximetry, capnography, CPAP machines and CPAP mask, sleep diagnostic equipment, endotracheal tubes, tracheostomy tubes, laryngeal masks, resuscitation bags, blankets, and blood-fluid warmers.

Austin, Texas, Us

Mshs/Mba, Business

Asc, Respiratory

Aas, Respiratory Care