✦ Spearhead the team's strategic direction, achieving a landmark $26M in annual sales and $780K GCI through establishing and executing a comprehensive annual revenue plan, KPIs, and business development initiatives.✦ Created and implemented onboarding checklists, agent playbook, operations playbook, and new agent training program resulting in a streamlined and efficient onboarding process and new agent production within the first 90 days.✦ Established buyer/seller Defining Moments… Show more ✦ Spearhead the team's strategic direction, achieving a landmark $26M in annual sales and $780K GCI through establishing and executing a comprehensive annual revenue plan, KPIs, and business development initiatives.✦ Created and implemented onboarding checklists, agent playbook, operations playbook, and new agent training program resulting in a streamlined and efficient onboarding process and new agent production within the first 90 days.✦ Established buyer/seller Defining Moments program and agent/staff Appreciation and Care program to deliver exceptional experiences and promote client, agent, and staff retention.✦ Lead weekly team meeting and training to educate and empower agents relating to market trends, lead generation, contract negotiation, objection handling, and mortgage resulting in higher conversions across the sales pipeline.✦ Distinguished as Top 10% Producer Team Units and Team Volume - Atlanta Realtors Association (2021-2022).✦ Recognized consistently as Top Team in Georgia by Real Broker for monthly closed production.✦ Investor Partner in One Real Title Show less

✦ Led a dynamic sales team of 10 Realtors and 2 Inside Sales Associates, achieving 105% of sales targets in 1Q-3Q 2017 and 103% in 2016, by developing and executing innovative sales strategies targeting diverse real estate segments.✦ Engineered and implemented comprehensive Sales and Operations Playbooks, enhancing team efficiency and sales process standardization, which contributed to being awarded #1 Team by the Cobb Association of Realtors.✦ Orchestrated targeted lead generation… Show more ✦ Led a dynamic sales team of 10 Realtors and 2 Inside Sales Associates, achieving 105% of sales targets in 1Q-3Q 2017 and 103% in 2016, by developing and executing innovative sales strategies targeting diverse real estate segments.✦ Engineered and implemented comprehensive Sales and Operations Playbooks, enhancing team efficiency and sales process standardization, which contributed to being awarded #1 Team by the Cobb Association of Realtors.✦ Orchestrated targeted lead generation campaigns that effectively penetrated expired listings, FSBOs, builders, banks, and relocation services, significantly driving sales growth and expanding market share. Show less

✦ Achieved 1Q16 Sales of 97% and 4Q15 Sales of 100% by implementing Jeff Shore's The 4:2 Formula™, demonstrating adeptness in sales strategy execution and goal attainment.✦ Elevated Guild Quality Customer Satisfaction score to 98% in 1Q16 from 97% in 4Q15, underscoring a commitment to excellence in customer service.✦ Directed sales operations across 8 new home communities overseeing hiring, coaching, training, pricing and lot premium strategies, product specifications, market analysis… Show more ✦ Achieved 1Q16 Sales of 97% and 4Q15 Sales of 100% by implementing Jeff Shore's The 4:2 Formula™, demonstrating adeptness in sales strategy execution and goal attainment.✦ Elevated Guild Quality Customer Satisfaction score to 98% in 1Q16 from 97% in 4Q15, underscoring a commitment to excellence in customer service.✦ Directed sales operations across 8 new home communities overseeing hiring, coaching, training, pricing and lot premium strategies, product specifications, market analysis, and consumer preferences.Pivotal role in strategic planning of product, pricing, and amenities for builder's first 2 Active Adult communities. Show less

✦ Led sales initiatives across 10 communities, achieving a 116% YTD sales target and a 112% closing rate in FY14 by implementing proven hiring, coaching, and training programs and utilizing market analysis to provide strategic direction for pricing, lot premiums, and product specifications.✦ Vital role contributing to Land Acquisition Requests (LARs) recommending product, pricing, and features through analysis of location, competition, and absorption resulting in approved LARs to open 6 new… Show more ✦ Led sales initiatives across 10 communities, achieving a 116% YTD sales target and a 112% closing rate in FY14 by implementing proven hiring, coaching, and training programs and utilizing market analysis to provide strategic direction for pricing, lot premiums, and product specifications.✦ Vital role contributing to Land Acquisition Requests (LARs) recommending product, pricing, and features through analysis of location, competition, and absorption resulting in approved LARs to open 6 new communities in FY14/15.✦ Drove a 60% year-over-year increase in Homebuilding Gross Margins (25.3% FY14 vs 15.8% FY13) through meticulous market analysis and product specification adjustments. Show less

✦ Exceeded sales goal by 30% and increased sales volume 144% across 11 communities by training sales associates on discovery questions, vision agreements, behavioral selling, objection handling, and proven closing techniques.✦ Completed strategic market research and analyzed trends to recommend product positioning for new and existing communities and maximize sales impact.

✦ Instrumental in securing two new residential builder accounts and expanding one existing client account by one additional new home community.✦ Implemented and co-designed automated email campaigns to engage prospective customers, nurture clients, and build brand loyalty by utilizing on-demand digital marketing.✦ Exceeded sales goal by 12% and increased sales volume 33% across 6 communities by training sales associates on discovery questions, vision agreements, behavioral selling… Show more ✦ Instrumental in securing two new residential builder accounts and expanding one existing client account by one additional new home community.✦ Implemented and co-designed automated email campaigns to engage prospective customers, nurture clients, and build brand loyalty by utilizing on-demand digital marketing.✦ Exceeded sales goal by 12% and increased sales volume 33% across 6 communities by training sales associates on discovery questions, vision agreements, behavioral selling, objection handling, and proven closing techniques.✦ Comparative Market Analysis, Forecasting, Lead Generation, Sales, Closings, and Demographic reports. Show less

Sales Trainer | Productivity Consultant 2009-2010✦ Increased agent productivity 23% by facilitating on-target sales training, coaching, and productivity consulting for new and under-performing sales associates.Managing Broker | Team Leader (120 agents) 2006-2008✦ Achieved #1 ranking (out of 60) in 2007 for Highest Office Productivity in the SE Region by top-grading under-performing agents, implementing change management, re-introducing accountability, providing on-target sales… Show more Sales Trainer | Productivity Consultant 2009-2010✦ Increased agent productivity 23% by facilitating on-target sales training, coaching, and productivity consulting for new and under-performing sales associates.Managing Broker | Team Leader (120 agents) 2006-2008✦ Achieved #1 ranking (out of 60) in 2007 for Highest Office Productivity in the SE Region by top-grading under-performing agents, implementing change management, re-introducing accountability, providing on-target sales training, and utilizing behavioral profiles (AVA & DISC).✦ Compliance, contract review, conflict resolution, and earnest moneydisbursement.✦ Reduced monthly operating expenses by 24% (2008 vs 2007) saving $122K.Market Center Administrator (215 agents) 2005-2006✦ Responsible for P&L, budgets, accurate banking and accounting, policies and procedures, purchasing, AP, AR, and analysis of all financial and transactional reporting.✦ Ensured the ongoing maintenance and updating of information systems and infrastructure including hardware, software, SaaS, and ASP applications.New Home Sales Manager 2004-2005✦ Increased sales 200% and maintained 12% profit margin by developing and implementing new 18-month marketing plan which successfully gained product and community visibility and increased web traffic and leads.✦ Completed and analyzed Strategic Market Research to recommend product positioning for new communities and re-positioning of existing communities including price, location, square footage, and features.✦ Comparative Market Analysis, Forecasting, Lead Generation, Sales, Closings, and Demographic reports. Show less

✦ Closed $10M in sales Q1-Q3 2004✦ Closed $12M in sales 2003✦ 2003 Rookie of the Year - Morris and Raper Realtors✦ 2003 Rookie Salesperson of the Year - Greater Atlanta HBA Professionalism Awards