Lorelei Guttman Email & Phone Number

- Produced over 150 events, including three installations per month, for the Licensing Consumer Product, Event Marketing, and Corporate Communication departments.- Designed custom experiences for Sponge Bob, Dora the Explorer, and TMNT brands. Venues included: movie premiers, licensing and toy shows, and retail partner meetings.- Travelled nationwide installing onsite merchandise displays for new and existing brands to appeal to regional buyers at Target, Kohls, Walmart, Sears/Kmart, and Toys R Us.- Fabricated interactive design installations, floral displays, and exhibit graphics for convention centers, hotels, outdoor venues, retail stores, and restaurants.- Supervised design teams of up to 8 people.

I teach students visualization and conceptualization techniques between 2D and 3D mediums. The main goal is for the students to learn how to become resourceful artists and designers. This is a studio based course which combines lectures with building techniques, model-making and drafting skills. Design projects are developed by the students observational skills, mood boards, assemblage, model-making and drafting techniques.

- Explored the relationship between concept, structure, form, and function.- Analyed the structural logic found in nature and how it relates to man-made objects.- Introduced drawing and model building techniques.

- Collaborate with Licensing and Global Brand Communications departments to create immersive, multi-product event spaces for biannual TTPM(Toys, Tots, Pets & More) Spring and Holiday Showcases.- Design dynamic environments with motorized displays, LED lights, and mirrors to introduce Mattel’s new and beloved product lines including: Toy Story 4, Hot Wheels, American Girl, Barbie, Fisher-Price, MEGA Construx, Polly Pocket, Mattel Games, and Thomas and Friends.- Manage event logistics, from procurement to construction to transportation.- Supervise a team of printers, fabricators, and freelance 2D and 3D designers.

- Designed plexi glass jewelry display forms, merchandising trays, understock trays for custom showcases and window displays, resulting in increased jewelry sales.- Developed display pedestals that ensure brand and visual merchandising continuity.- Collaborated with Denmark headquarters to implement graphics and special events elements for the New York store.

Introduced high school students to the tools and materials used in display and exhibit design. Techniques included: sketching, hands-on model-making, and presentation skills

Bfa

Aas, Display And Exhibit Design

Accredited Jewelry Professional

Certificate In Technical Design And Production