Loreleï Massicot Email & Phone Number

Paris Et Périphérie

> Branche Hachette Illustré - portefeuille éditeurs : Hachette Tourisme, Hachette Jeunesse Collection Disney, E/P/A et La Plage. Relations Editeurs• Suivi global du CA éditeurs, forces/faiblesses et suivi des plans d’actions• Interface éditeurs / direction commerciale sur les programmes nouveautés et opérationnels• Garant de la qualité et date de remise des outils et informations au réseau• Validation des engagements sur les objectifs des enjeux / lancement collections• Suivi de la prospection + atterrissages CA• Partage sur les résultats marché (gfk) et sorties caisse clients• Recommandations commerciales (parutions, dispositifs de mises en place, réimpressions)• Remontées terrain / clients Développement des Ventes• Challenger les équipes commerciales pour défendre les enjeux de nos éditeurs et atteindre les objectifs• Réalisation des outils d’aide à la vente – Bon de commandes Nouveautés, opérations, réassorts• Mise à disposition des objectifs pour les enseignes sur les nouveautés• Alertes commerciales et animation du réassort (sur les tops ventes GFK mais également sur le fonds)• Mise en place et suivi tableaux de bord commerciaux• Suivi et animation des plans d’actions• Veille concurrentielle

Paris

> Hachette Collections: For more than 20 years, this branch of Hachette Livre has put its editorial know-how and limitless curiosity at service to offer a variety of high-quality collections.STITCH BOX & DISNEY CLUBCollections present digitally in 4 markets (FR / BE / UK / CA):- Development of the collections with the different divisions: editorial, manufacturing and logistics- Management e-commerce - Creation of subscription plans- Implementation of web marketing campaigns- Development and creation of communication media- Monitoring and analysis of the results of the activity- Development of collections abroadLES INTROUVABLES: site of miniature automobiles- Coordination of the website- Realization and follow-up of promotional operations- CRM activation (production and sending via Mailjet)

Paris

> La Bibliothèque Rose et Verte - youth collection from 6 to 12 years old - Help with the management of promotion and communication action plans (commercial supports, POS, etc.) - Management of partnerships and visibility exchanges- Realization of emailing campaigns - Internal follow-up of series - Conceived commercial tools (writing of sales pitches, presentations of editorial programs) - Carried out market studies (GFK)

Paris Area, France

> Publishing house for paperbacks, owned by Flammarion/Madrigal- Conducted market research (GFK)- Sales monitoring and analysis- Conceived advertising campaigns and sales tools- Coordinated partnerships and contests on social media

Région De Paris, France

> Organization of events for Lancôme, l’Oréal, Kantar, Primagaz, Olympus, Axa Assurances …- Brainstorming over bid solicitations- Create and manage proposals- Monitor and supervise events (30 to 1000 participants)

Brest Area, France

> Support to different poles during the summer period : customer services, accounting, HR, supply chain …- Coordinate and arrange the collaborators’ journey- Monitor suppliers' purchases (orders and invoices)- Management of collaborators' data (insurances, wages...)

Master’S Degree, Majeure Business Development

Audencia Business School is ranked in the top 6 business schools in France and triple accredited (EQUIS, AACSB, AMBA)

Master'S Degree: Marketing

Classes Préparatoires Aux Concours Des Grandes Ecoles

2 years of preparatory classes for Business Schools

Baccalauréat Sciences Et Technologies De La Gestion, With Honors