- Global payments at Meta (across Facebook, WhatsApp, Instagram, Messenger and leveraging saved credentials and autofill to drive payments on 3rd party sites i.e. Shopify and with offline merchants).- Financial services and Web3 capabilities in the metaverse.- Novi crypto wallet’s flywheel and marketing strategy (P2P - consumer adoption of Diem stablecoin and NFTs, P2M - crypto payments, B2B - merchant services and acquisition), business and revenue models, and go-to-market.- Diem blockchain testnet launch (whitepaper, Diem f.k.a. Libra website + GitHub developer site, blog, launch event), developer marketing and community building (online + offline), bug bounty and hackathons (targeting blockchain / security developers and academics), Libra Association formation.

Led Google and partner teams in this global role and drove Google Pay adoption and growth. Developed and scaled Google Pay's partner co-marketing program.- B2C growth campaigns that drove new user trials and repeat usage.- B2B and partner marketing across 2K financial institutions worldwide.- B2B2C campaigns in collaboration with major financial institutions and marquee merchant / app partners (increased partner investments by 2X and outperformed competitor campaigns by 18%).

Led the Global Marketing team across Digital Payments:- Mobile Payments & Digital Wallets (B2C marketing campaigns for Apple Pay, Google Pay, Samsung Pay), Tokenization & Digitization Services (B2B marketing to financial institutions and merchants)- Personal Payments (Mastercard Send - P2P, Disbursements, Digital Cross-Border Remittances)- Open APIs (Developer marketing - Developer Zone and Masters of Code hackathons)- Internet of Things (Commerce for Every Device - Wearables & new payment devices)• Developed product marketing strategies for all phases of product management: ideation, development, validation, positioning, go-to-market, performance measurement, consumer experience monitoring and on-going product roadmaps• Built the brand - expanded Mastercard’s Priceless campaign and experiences to new segments, as well as delivered growth campaigns (consumer and partner marketing) that leveraged arts, entertainment and sports marketing (e.g. UEFA Champions League, Major League Baseball etc), and successfully drove brand recognition and product adoption beyond share of market.• Translated business priorities into globally-efficient and locally-effective, scalable roll-out plans.

Graduate Startup from the Founder Institute(Dartmouth Ventures Competition 2013 - NY Startup Finalist)

Led teams on various end-to-end engagements leveraging Artificial Intelligence (AI), big data and machine learning to drive growth and optimization for Fortune 100 clients, primarily in the Financial Services / Technology sector, and Public sectors.Consulting engagements typically involved the use of AI and leveraged predictive modeling and data insights to guide strategy and execution. Projects spanned Marketing and Revenue Enhancement, Technology and New Product Development, Collections Optimization, Procurement and Cost Savings, Business Process Re-engineering, Public-Private Partnerships.Concurrent with my role as a Management Consultant, I also led efforts to establish a subsidiary for the firm to target new businesses from the Government, Education and Non-Profit sectors - reported directly to the CFO in this role with the subsidiary later recognized as one of IDG’s Computerworld Honors Program’s 2013 Laureates.

Managed portfolio-wide marketing initiatives for PepsiCo’s non-carbonated division (Gatorade, Tropicana, Aquafina) for its global (international) markets• GLOBAL MARKETING & BRAND MANAGEMENT: Managed Gatorade’s global brand and marketing strategy. Created Gatorade's global toolkit that provided overall guidance for brand alignment and execution of marketing best practices• PRODUCT STRATEGY & MARKETING: Analyzed customers’ needs and derived 360°customer insights to guide Pepsi's portfolio-wide product marketing strategy• GROWTH STRATEGY/NEW MARKET ENTRY: Developed the business plan for PepsiCo’s international market entry into the value-added water segment which had the potential to result in 40% incremental profits for PepsiCo’s loss leader (water business)

Reported directly to the CEO and managed a seven-member team with P&L responsibility; Consistently exceeded YOY revenue goals by 50%+. Four promotions over six levels, with rise to department Head three years ahead of organization norm• MOBILE PAYMENTS: Conceptualized the world’s first mobile fundraising via SMS, MMS, WAP, ESDN (Electronic Services Delivery Network) and direct carrier billing, brought to market with the support of all 3 phone carriers in a national rollout.• SPONSORSHIP & EVENTS MARKETING: Created customized proposals with unique value propositions that met clients’ needs and brought in >$5MM in sponsorships. Rolled out global conferences and events that contributed to brand-building, fundraising and partnership goals.• CUSTOMER ACQUISITION & ENGAGEMENT: Managed a $3MM customer acquisition and rewards campaign that successfully acquired and engaged ~500,000 customers• DIGITAL CROSS-PLATFORM (TWO-SCREEN) EXPERIENCE: Created original TV content, with broadcast enhanced with viewer interactivity via the internet and mobile; Attained top program awards, record-breaking viewership (172MM) and audience engagement• MEDIA & ADVERTISING: Managed a $5MM advertising budget for an integrated media campaign