Lorena´s purpose is generating emotional connections between people. Professionally, her vehicles for delivering these connections are brands. With a holistic mindset, analytical approach, empathy and undying commitment, Lorena gives her brands personalities by writing and telling their stories through her skills in design thinking, graphic design, art direction, photography, passion for music and art as well as extensive strategic branding experience. From A to Z in the creation of brand identity, Lorena applies her expertise acquired through several years leading design projects in a top Mexican branding studio as well as through her own international brand studio “Estudio Tentación”. She has led and worked on projects in Mexico, Hawaii, mainland US, Australia and Spain.