Mare Cheia Swimwear Chief Executive Officer. Responsible of Overseeing company operations to ensure production efficiency, quality, service, and cost-effective management of resources.

Drive strategy for business growth, customer management, and resource optimisationFocusing heavily on data driven growth opportunity identification, resource optimisation, and account targeting. Work with all levels of the organisation for an integrated recommendations with marketing programs, finance, corporate strategy, and sales teamsIndustries : Government (Public Housing), Pharmaceutical, Healthcare, Restaurants, Tourism, Apparel Manufacturing , Sourcing, Start Ups Advisor

• Responsible of GSK Primary Research project, that includes: questionnaire development, field supervision, data analysis and results presentations to key company stakeholders.• Supported all business units within GSK: Oncology, Immunology, Vaccines, Virology, Gastroenterology, Diabetes, Urology, Respiratory, Dermatological, CNS among others, on the development of company sales forecast and strategic planning processes.• Responsible of managing a budget of $1.2M.• Strong understanding PR health environment: economical, regulatory, epidemiological and social in order to develop company strategic plans and programs.• Supported Managed Market contracting strategies by developing in depth analysis for new contract opportunities and renovations.• Developed epidemiological models in order to assess sales potential on market using prevalence data, rate of diagnosis, competitors and brand assumptions. • Worked with Specialty Pharmacies in order to develop adherence program and build local statistical models for brand planning.• Active Member of the Product Launch Team responsible of: develop market situational analysis, sales forecast, contracting strategies, channel distribution and sales force targeting. • Maintained direct and constant communication with GSK US in order to exchange information of domestic practices applicable to the local market: Global Forecasting, Customer Insight, Payer Insight and Marketing at the VP, Director and Manager levels of the organization.

• Managed primary and secondary market research projects, market assessments, competitive intelligence and market data supporting the needs of inline therapeutic areas, managed markets, and new product planning.• Responsible of managing a budget of approximately $850K.• Interacted with all levels of the organization in order to align strategies and measure performance (Marketing, Finance, Demand, Managed Care, Customer Service among others). • Responsible of assess the impact of market events on forecasting models for various therapy areas (HIV Market, Cardiovascular (Dyslipidemia and Hypertension), Asthma, CNS, Renal, Anesthesia, PPI Market, Thyroid Market and Biologic Market (RA,Crohns, Psoriasis) in order to provide clear, e thorough and consistent analysis: market trends, product performance, market opportunities and potential risks. • Supported annual Strategic Planning processes by providing inputs to the external analysis and therapeutic area landscape.• Coached, managed and supervised direct report(s) and/or project teams

• Responsible for promoting Diovan, Lotrel and Starlix in Hato Rey and Rio Piedras territory.• Called on Nephrologist, Cardiologist, Endocrinologist on disease awareness and product usage.• Responsible of activity coordination (Conventions, Speaker Programs, Round Table).

• Responsible for Zemplar IV sales on dialysis centers from Metro Area and East of Puerto Rico.• Call on nephrologists, dietitians and nurses in disease awareness, diagnosis and product usage.• Responsible to train healthcare professional and patients in the dialysis facilities. • Developed marketing plan and analysis in order to develop business strategies to penetrate the market identifying new business opportunities.

• Responsible of the collection, analysis, planning and reporting of consumer demographics, preferences, needs and buying habits to identify potential markets and factors affecting products demands. Clients: Merck, Coors Light, Pearle Vision, El Nuevo Dia, P&G among others.• Responsible of the administration of database, designing and creating data segmentations for marketing purposes and identify optimal positioning, product development and advertising.• Responsible of implementing (qualitative and quantitative) and syndicated market research among both consumer and healthcare professionals (i.e. focus groups, media analysis and consumer interviews and custom made studies). • Responsible of the reporting and transform market research data into clear marketing. • Able to communicate to non-statistical audience.• Developed research questionnaire for telephone surveys and newsletters for customer segmentations. • Coordinated training and monitor data entry performance.