Lorenzo Mori Email & Phone Number

Munich, By, De

Munich, Bavaria, Germany

As the Product Owner of Infineon's CMS, I lead the strategic vision and execution of our digital platforms, ensuring a seamless user experience. My responsibilities include:• Owning the CMS roadmap: Setting the roadmap, defining priorities, and driving the strategic direction for the CMS to meet evolving business needs and user expectations;• Optimizing Digital Experiences: Enhancing the website and CMS with new functionalities for better UX and customer journeys;• Supervising… Show more As the Product Owner of Infineon's CMS, I lead the strategic vision and execution of our digital platforms, ensuring a seamless user experience. My responsibilities include:• Owning the CMS roadmap: Setting the roadmap, defining priorities, and driving the strategic direction for the CMS to meet evolving business needs and user expectations;• Optimizing Digital Experiences: Enhancing the website and CMS with new functionalities for better UX and customer journeys;• Supervising Operational Tasks: Overseeing the execution of day-to-day content management operations;• Stakeholder Coordination: Serving as the primary liaison among stakeholders, departments, and external agencies for daily topics (CMS, TMS, DAM, PIM)• Product Backlog Management: Managing and prioritizing the product backlog, ensuring that development efforts align with the strategic roadmap and deliver maximum value to users.• Developing User Stories: Crafting detailed user stories that effectively communicate user needs and business requirements, guiding the development team in creating impactful solutions.• Data-Driven Decisions: Analyzing user behavior to deliver unique and meaningful digital experiences. Show less

Munich Area, Germany

Digital Development Lead for Infineon's Applications Website (English, German, Chinese, Japanese)• Strategic Execution: Drive digital strategies to increase traffic, boost sales, and support Infineon’s online business goals.• Content Management: Oversee CMS content, updates, and translations across all application pages, ensuring high-quality, SEO-optimized content with consistent branding.• Website Optimization: Continuously enhance the website by developing new functionalities… Show more Digital Development Lead for Infineon's Applications Website (English, German, Chinese, Japanese)• Strategic Execution: Drive digital strategies to increase traffic, boost sales, and support Infineon’s online business goals.• Content Management: Oversee CMS content, updates, and translations across all application pages, ensuring high-quality, SEO-optimized content with consistent branding.• Website Optimization: Continuously enhance the website by developing new functionalities to improve user experience (UX), usability, and the customer journey.• SEO and SEM Development: Collaborate with global teams and agencies to refine SEO, SEM, and social media strategies, elevating Infineon’s digital presence.• Testing and Analysis: Conduct A/B and multivariate testing, leveraging web analytics to make data-driven decisions. Show less

Munich Area, Germany

I led several digital marketing projects to increase online demand and revenue, and establish Infineon as a preferred mass-market supplier. As a business global project lead, I successfully launched the current online platform used for all sales and marketing data at Infineon Technologies.Project Management:• Global business project leader of the central online platform for sales and marketing materials• Project orders, defined requirements, developed and maintained… Show more I led several digital marketing projects to increase online demand and revenue, and establish Infineon as a preferred mass-market supplier. As a business global project lead, I successfully launched the current online platform used for all sales and marketing data at Infineon Technologies.Project Management:• Global business project leader of the central online platform for sales and marketing materials• Project orders, defined requirements, developed and maintained detailed project plans• Created training materials, communication plans, and conducted worldwide internal and external training for Infineon sales, customers, and distributors (Europe, APAC, Japan, US)Web:• Created and maintained web pages to promote internal projects and implement the global partner Management website • Partnered with SEA (paid advertising) manager• Created reports to measure target KPIs and customers behavior;🎯 Achievements: ⭐ Successfully launched "myInfineon", the central source for sales and marketing materials of Infineon Technologies (Business project lead)⭐ Successfully launched the Partner Management website that connects Infineon customers with more than 140 companies http://www.infineon.com/cms/en/partner-network/ Show less

Florence Area, Italy

• Managed the main agency accounts and worked on digital marketing strategies for B2B and B2C customers• Responsible for SEM (SEO & SEA), content creation, social media campaigns, paid search and web design (UX improvements)• Web analytics reports measuring marketing campaigns performance🎯 Achievements:⭐ Launch of customers’ products on international marketplaces⭐ Doubling the website traffic and increasing online sales by 150% for an e-commerce customerAbout… Show more • Managed the main agency accounts and worked on digital marketing strategies for B2B and B2C customers• Responsible for SEM (SEO & SEA), content creation, social media campaigns, paid search and web design (UX improvements)• Web analytics reports measuring marketing campaigns performance🎯 Achievements:⭐ Launch of customers’ products on international marketplaces⭐ Doubling the website traffic and increasing online sales by 150% for an e-commerce customerAbout iMeWaa:- Digital Marketing Agency specialized in Online Marketing services with the goal of driving small to medium size businesses to grow their business, increase visibility on the Internet, and achieve target KPIs. Show less

Copenhagen Area, Denmark

I led and managed the entire digital marketing activities and digital projects of the Italian and Canadian markets. Besides, I became responsible for mobile advertising strategies, development, and implementation in 20+ markets.SEA:• Created and implemented 800+ online search, display, remarketing campaigns (Google AdWords, DoubleClick, YouTube, Bing, Facebook)• Affiliate networks (Zanox, Tradedoubler)• Planned and managed marketing mobile strategies for 20+ markets… Show more I led and managed the entire digital marketing activities and digital projects of the Italian and Canadian markets. Besides, I became responsible for mobile advertising strategies, development, and implementation in 20+ markets.SEA:• Created and implemented 800+ online search, display, remarketing campaigns (Google AdWords, DoubleClick, YouTube, Bing, Facebook)• Affiliate networks (Zanox, Tradedoubler)• Planned and managed marketing mobile strategies for 20+ markets (search, display, retargeting)• App marketing and App Store Optimization (iOS, Android)• Facebook advertising (App, Mobile, newsfeed, RHS, retargeting/custom audience, A/B testing)Web Analytics:• Created Web analytics reports (Google Analytics) to measure marketing campaigns performance, improve SEO and SEA traffic, understand customer behaviors and report online marketing performance for 20+ mobile domains SEO:• SEO support in the marketing team (On-Page, Off-Page)• Collaborated in SEO strategies for Momondo ItalyManagement:• Training new interns on mobile marketing topics • Project manager of the mobile site. Improved m-site and enhance UX and engagement• Managed and coordinated the Italian social media channels of Momondo• Contacted and negotiated agreements with agencies, partners, and OTA’s🎯 Achievements:⭐ Increased market presence and revenue with more than 300% for the Italian market⭐ 1000% increase in m-site traffic within a positive ROI of the overall investment⭐ Optimized the website and increased the conversion rate by 50% ⭐ Drove the momondo's app on position #1 on the App Store and Google PlayAbout momondo:Momondo is a travel fare aggregator and travel fare metasearch engine. Momondo also operates a travel information and inspiration blog. The website is a white-label of the Kayak.com subsidiary of Booking Holdings. Show less

Florence Area, Italy

Managed CMS websites, online content, and digital marketing strategies of several companies and private clients (B2B & B2C).• Created and managed e-Commerce CMS websites, portals, blogs, forum;• Developed and managed SEA campaigns & SEO strategies;• Developed and managed Facebook and Twitter profiles; Web communication.• Main technologies used: CMS Wordpress, Joomla, Drupal, Html, Php, Css, Phpmyadmin

Ancona Area, Italy

University internship which I carried out as part of my degree at the University of Pisa for WBT - Pegasus• Developed LMS platforms and on-line services for a learning solution, from initial scoping to final learning product release

Bachelor Of Science - Bs, Digital Humanities - Computer Science

Study of the intersections between digital media and informatics. Subjects studied: Web Marketing, Informatics, Programming, Javascript.

Bachelor'S Degree, Linguistics And Media Studies

Winner of the Student Exchange Scholarship - Erasmus Semester Subjects studied: eCommunication, eLearning, Digital Leadership in the 21st.

High School Diploma | Diploma In Accounting And Business Informatics, Accounting And Business/Management