Lorenzo Mori Email & Phone Number

Munich, BY, DE

Munich, Bavaria, Germany

• As the Product Owner of Infineon's CMS, I lead the strategic vision and execution of our digital platforms, ensuring a seamless user experience. My responsibilities include:
• Owning the CMS roadmap: Setting the roadmap, defining priorities, and driving the strategic direction for the CMS to meet evolving business needs and user expectations;
• Optimizing Digital Experiences: Enhancing the website and CMS with new functionalities for better UX and customer journeys;
• Supervising… Show more As the Product Owner of Infineon's CMS, I lead the strategic vision and execution of our digital platforms, ensuring a seamless user experience. My responsibilities include:
• Supervising Operational Tasks: Overseeing the execution of day-to-day content management operations;
• Stakeholder Coordination: Serving as the primary liaison among stakeholders, departments, and external agencies for daily topics (CMS, TMS, DAM, PIM)

Munich Area, Germany

• Digital Development Lead for Infineon's Applications Website (English, German, Chinese, Japanese)
• Strategic Execution: Drive digital strategies to increase traffic, boost sales, and support Infineon’s online business goals.
• Content Management: Oversee CMS content, updates, and translations across all application pages, ensuring high-quality, SEO-optimized content with consistent branding.
• Website Optimization: Continuously enhance the website by developing new functionalities… Show more Digital Development Lead for Infineon's Applications Website (English, German, Chinese, Japanese)
• Website Optimization: Continuously enhance the website by developing new functionalities to improve user experience (UX), usability, and the customer journey.
• SEO and SEM Development: Collaborate with global teams and agencies to refine SEO, SEM, and social media strategies, elevating Infineon’s digital presence.

Munich Area, Germany

• I led several digital marketing projects to increase online demand and revenue, and establish Infineon as a preferred mass-market supplier. As a business global project lead, I successfully launched the current online.
• Global business project leader of the central online platform for sales and marketing materials
• Project orders, defined requirements, developed and maintained… Show more I led several digital marketing projects to increase online demand and revenue, and establish Infineon as a preferred mass-market supplier. As a.
• Project orders, defined requirements, developed and maintained detailed project plans
• Created training materials, communication plans, and conducted worldwide internal and external training for Infineon sales, customers, and distributors (Europe, APAC, Japan, US)Web:
• Created and maintained web pages to promote internal projects and implement the global partner Management website

Florence Area, Italy

• Managed the main agency accounts and worked on digital marketing strategies for B2B and B2C customers
• Responsible for SEM (SEO & SEA), content creation, social media campaigns, paid search and web design (UX improvements)
• Web analytics reports measuring marketing campaigns performance🎯 Achievements:⭐ Launch of customers’ products on international marketplaces⭐ Doubling the website traffic and increasing online sales by 150% for an.
• Web analytics reports measuring marketing campaigns performance🎯 Achievements:⭐ Launch of customers’ products on international marketplaces⭐ Doubling the website traffic and increasing online sales by 150% for an.

Copenhagen Area, Denmark

• I led and managed the entire digital marketing activities and digital projects of the Italian and Canadian markets. Besides, I became responsible for mobile advertising strategies, development, and implementation in.
• Created and implemented 800+ online search, display, remarketing campaigns (Google AdWords, DoubleClick, YouTube, Bing, Facebook)
• Affiliate networks (Zanox, Tradedoubler)
• Planned and managed marketing mobile strategies for 20+ markets… Show more I led and managed the entire digital marketing activities and digital projects of the Italian and Canadian markets. Besides, I became.
• Planned and managed marketing mobile strategies for 20+ markets (search, display, retargeting)
• App marketing and App Store Optimization (iOS, Android)

Florence Area, Italy

• Managed CMS websites, online content, and digital marketing strategies of several companies and private clients (B2B & B2C).
• Created and managed e-Commerce CMS websites, portals, blogs, forum;
• Developed and managed SEA campaigns & SEO strategies;
• Developed and managed Facebook and Twitter profiles; Web communication.
• Main technologies used: CMS Wordpress, Joomla, Drupal, Html, Php, Css, Phpmyadmin

Ancona Area, Italy

• University internship which I carried out as part of my degree at the University of Pisa for WBT - Pegasus
• Developed LMS platforms and on-line services for a learning solution, from initial scoping to final learning product release

Bachelor Of Science - Bs, Digital Humanities - Computer Science

Study of the intersections between digital media and informatics. Subjects studied: Web Marketing, Informatics, Programming, Javascript.

Bachelor'S Degree, Linguistics And Media Studies

Winner of the Student Exchange Scholarship - Erasmus Semester Subjects studied: eCommunication, eLearning, Digital Leadership in the 21st.

High School Diploma | Diploma In Accounting And Business Informatics, Accounting And Business/Management