Loren Angelo Email & Phone Number

United States

Creating the marketing/public relations storyline for BEAM Capital clean energy asset management - a global private equity fund with the focus of building/scaling/partnering innovative CleanTech growth companies that drive real infrastructure solutions to deliver impact in driving toward NetZero.

On-going brand consulting services offering brand strategy, storytelling, website, advertising and content creation. Emphasis in technology/innovation and environmental message crafting as well as early-stage/growth organization core positioning.

Washington, District Of Columbia, US

Sunnyvale, CA, US

Creating a startup performance apparel brand that gives consumers the tools to impact climate change. LifeLabs is founded and led by pioneers in the field of textile and materials science. This mission has led to the world’s first textiles designed to regulate body temperature and reduce personal energy consumption. Driving awareness of this new D2C brand.

Washington, D.C. Metro Area, US

• Reporting directly to the President, I've been a brand and customer advocate within the executive leadership team, setting long-term business, digital, franchise management and employee strategies. Visionary for the.
• Differentiated advertising campaigns delivering 30% image gains in brand awareness/opinion/consideration through omni-channel go-to-market strategies
• Conceptualized and developed a digital shopping tech stack to deploy Digital Creative Optimization, tagging, and modeling attribution campaigns achieving 5% YoY conversion lift and 20% enhanced media efficiency
• Negotiated and built 3-to-1 ROI purpose-led partnerships with Major League Soccer, US Ski Team, American Film Institute, and DC United, all used as public relations/presentation brand opportunities
• Pioneered retail ad strategy that gained 100% of 60 Dealer Advertising Groups contribution / usage through leadership of National Marketing Dealer Council
• Championed development and lead as executive sponsor of organization's sustainability strategy to be carbon neutral by 2050, putting in place carbon footprint pricing strategy, corporate office LEED certification.

Washington, D.C. Metro Area, US

• I steered the performance of the brand marketing operations. Devised and executed highly competitive branding and messaging strategies, with hundreds of millions of brand marketing financial accountability. Negotiated.
• Delivered 3-year revenue gains of 5% and brand awareness / opinion lifts of 20% through content / social stunt paid media strategy shift and partnering with PR-driving disruptor brands such as TOMS and AirBNB
• Secured product placement partnerships with Marvel (Ironman/Avengers) / Sony (Spiderman) franchise, Universal with Shades of Grey franchise, and new media platform content developers HBO/Netflix/Amazon, achieving all.
• Organically built a 15M social media following (more than BMW, M-B and Lexus combined) that converted at 10% to website traffic while leveraging start-up platforms (Snapchat, Reddit, Instagram) through social stunt.

Washington, D.C. Metro Area, US

• I joined the organization to lead conceptual development, creative production and brand media investment strategies. Created brand awareness driving initiatives like the 2009 Inauguration media takeover, led.
• Raised brand awareness by driving initiatives, like 2009 Inauguration media takeover, leading Agency-of-Record relationship and delivering creative asset toolbox, achieving 100% dealer / franchisee utilization
• Launched the Q7/A3 diesel products in partnership with The Nature Conservancy with a digital led strategy contributing to a 50% incremental portfolio lift
• Launched the social media strategy for Audi collapsing 25 Facebook fan pages to one

New York, NY, US

PromotedManaged and planned annual advertising communication budgets for clients Mercedes-Benz USA (Corporate and Local Dealer Assoc.), TAP Pharmaceuticals (Prevacid), Pinnacle Foods (Duncan Hines, Armour Meats, Mrs. Buttersworth’s) and Citigroup (Smith Barney, Citigroup Private Bank). Directed agency integration with 50+ partner companies (media buying.

London, GB

Built the strategy, execution and negotiation for the $150M+ in advertising budget investment for the General Motors (GMC Trucks and SUVs) business. Led the new business media strategy and shift into the digital age. Contributed to the sales success of the $20M launch of the all new GMC Sierra in 1999 for General Motors and constructed the home design.

US

Negotiated and executed $150M+ in advertising budgets with both consumer and business-to-business target objectives for clients that included Aetna (Corporate Branding, Financial, US Healthcare), Compaq Computers (Corporate Branding, Enterprise Systems, PC/Network Products), Nickelodeon (Branding, Nick Jr., Advertising Trade), and Unilever (Shedd’s.

New York, NY, US

PromotedDeveloped a broad consumer packaged goods background by planning $50M in advertising media programs for Warner-Lambert (Schick Franchise, Trident, Clorets, Chiclets, Efferdent), Kimberly-Clark (Scott Franchise), Unilever (Lever 2000), Prodigy On-Line, and Reynolds Metals (Reynolds Wrap, Reynolds Plastic Wrap). Rigorous experience that provided.

PromotedResponsible for all advertising media planning and buying for clients that included IBM (Software Solutions, Networking), Hanes/Hanes Her Way (Megabrands, Printables), Planters/Lifesavers (Bubble Yum, Fruit Stripe), and Zatarain’s Rice Mix. Developed and presented complete business-to-business print media plans for each IBM client covering a total.

Bachelors Of Science In Ma, Marketing Management

International Business Management