Loren Angelo work email
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Loren Angelo personal email
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I am an optimistic, purpose-led, creative professional focused on delivering business results in B2C/D2C/B2B and building brand image through storytelling advertising/social/digital/customer solutions. I have an engaging leadership style bolstered by a talent for disruptive marketing techniques, iconic brand image acceleration, digital design and go-to-market omni-channel ideas. I've built a reputation as an effective communicator in public speaking/public relations and to collaborate with my leadership team peers and my team to conceptualize/deliver long-term growth strategies. Current and past teams would profess that I am an inspiring leader that has mobilized both in-house and world-class agency marketers through my commitment to inclusion, creativity and socially responsibility. I am committed to purpose led leadership aligned with the core values of the organization and have created/executed sustainability, diversity/equity/inclusion (DEI) and retail digital transformation company strategies. Career Highlights:► Launched a D2C startup LifeLabs Design with design-forward heating/cooling apparel committed to sustainability that entailed build/management of ecommerce site, driving PR/traffic/conversion to 2%, launching 30 products and building roughly $1M in year one revenue. ► Challenger CMO accomplished in delivering image building creative campaigns achieved in top five rankings in the last 10 Super Bowl campaigns, awareness lifting product placement strategy that made Audi the brand of the Marvel movie franchise and development of an In-House Agency that saved 20% in production/procurement costs► 5-year record of 10% YoY lead growth through a revamped digital customer journey strategy, tech stack rebuild, Digital Creative Optimization (DCO) evolution, Econometric Modeling application, and Digital Retail Transformation► Expert in B2C/D2C digital/channel performance marketing transformation through loyalty/acquisition CRM strategies delivering 25% of Audi new vehicle sales and 30% incremental parts sales through creation of customer data analytics team, audience segmentation and Retail/Salesforce toolsets ► Championed development and led as Executive Sponsor of Audi's sustainability strategy to be carbon neutral by 2050, putting in place carbon footprint pricing strategy, corporate office LEED certification strategies and leading launch of electric vehicle market introductions► Bolstered Brand Opinion during VW/Audi emissions crisis maintaining image through social media leadership shift to new product and customer advocacy
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Global Cmo, North AmericaVinfastUnited States -
Chief Marketing OfficerBeam Capital Llc 2023 - PresentCreating the marketing/public relations storyline for BEAM Capital clean energy asset management - a global private equity fund with the focus of building/scaling/partnering innovative CleanTech growth companies that drive real infrastructure solutions to deliver impact in driving toward NetZero. -
Chief Consultant/PresidentPathmakers Marketing 2021 - PresentOn-going brand consulting services offering brand strategy, storytelling, website, advertising and content creation. Emphasis in technology/innovation and environmental message crafting as well as early-stage/growth organization core positioning. -
Board MemberDc Scores 2017 - PresentWashington, District Of Columbia, Us -
Chief Revenue Officer (Cro)Lifelabs Design, Inc. 2021 - 2022Sunnyvale, Ca, UsCreating a startup performance apparel brand that gives consumers the tools to impact climate change. LifeLabs is founded and led by pioneers in the field of textile and materials science. This mission has led to the world’s first textiles designed to regulate body temperature and reduce personal energy consumption. Driving awareness of this new D2C brand and building partnerships that will revolutionize the apparel industry and give consumers a new tool in the impact against climate change. -
Vp, Chief Marketing OfficerAudi Of America 2013 - 2021Washington, D.C. Metro Area, UsReporting directly to the President, I've been a brand and customer advocate within the executive leadership team, setting long-term business, digital, franchise management and employee strategies. Visionary for the B2B/B2C brand strategy and retail demand business. Subject Matter Expert (SME) for 150+ cross functional engaged remote/office teams to create conversation-starting advertising, product placement, experiential marketing, global sponsorships, leading social media, digital customer shopping and migration to Salesforce CRM sales campaigns.• Differentiated advertising campaigns delivering 30% image gains in brand awareness/opinion/consideration through omni-channel go-to-market strategies• Conceptualized and developed a digital shopping tech stack to deploy Digital Creative Optimization, tagging, and modeling attribution campaigns achieving 5% YoY conversion lift and 20% enhanced media efficiency • Negotiated and built 3-to-1 ROI purpose-led partnerships with Major League Soccer, US Ski Team, American Film Institute, and DC United, all used as public relations/presentation brand opportunities• Pioneered retail ad strategy that gained 100% of 60 Dealer Advertising Groups contribution / usage through leadership of National Marketing Dealer Council• Championed development and lead as executive sponsor of organization's sustainability strategy to be carbon neutral by 2050, putting in place carbon footprint pricing strategy, corporate office LEED certification changes, and launch of 4 electric vehicles• Bolstered Brand Opinion during VW/Audi emissions scandal through social media shift to new product and customer advocacy -
Director, Brand MarketingAudi Of America 2010 - 2013Washington, D.C. Metro Area, UsI steered the performance of the brand marketing operations. Devised and executed highly competitive branding and messaging strategies, with hundreds of millions of brand marketing financial accountability. Negotiated awareness and image metric driving Hollywood entertainment and fellow brand disruptor partnerships reinforcing the Audi positioning as the progressive luxury choice. • Delivered 3-year revenue gains of 5% and brand awareness / opinion lifts of 20% through content / social stunt paid media strategy shift and partnering with PR-driving disruptor brands such as TOMS and AirBNB• Secured product placement partnerships with Marvel (Ironman/Avengers) / Sony (Spiderman) franchise, Universal with Shades of Grey franchise, and new media platform content developers HBO/Netflix/Amazon, achieving all time highs for Brand Opinion• Organically built a 15M social media following (more than BMW, M-B and Lexus combined) that converted at 10% to website traffic while leveraging start-up platforms (Snapchat, Reddit, Instagram) through social stunt strategies.
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Marketing Communication And Advertising ManagerAudi Of America 2008 - 2010Washington, D.C. Metro Area, UsI joined the organization to lead conceptual development, creative production and brand media investment strategies. Created brand awareness driving initiatives like the 2009 Inauguration media takeover, led Agency-of-Record relationship and delivered creative asset toolbox to drive 100% dealer utilization. Holistic campaign messaging on audiusa.com, CRM initiatives and in dealer showrooms that elevated the brand image goals by 20% and increased demand (leads up 15% and site traffic up 200%). • Raised brand awareness by driving initiatives, like 2009 Inauguration media takeover, leading Agency-of-Record relationship and delivering creative asset toolbox, achieving 100% dealer / franchisee utilization• Launched the Q7/A3 diesel products in partnership with The Nature Conservancy with a digital led strategy contributing to a 50% incremental portfolio lift• Launched the social media strategy for Audi collapsing 25 Facebook fan pages to one
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Advisory Council MemberIbm Watson Cognitive Media Council 2017 - 2020
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Board MemberWashington Football Team Charitable Foundation 2012 - 2014
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Executive Media DirectorMerkley+Partners 2001 - 2008New York, Ny, UsPromotedManaged and planned annual advertising communication budgets for clients Mercedes-Benz USA (Corporate and Local Dealer Assoc.), TAP Pharmaceuticals (Prevacid), Pinnacle Foods (Duncan Hines, Armour Meats, Mrs. Buttersworth’s) and Citigroup (Smith Barney, Citigroup Private Bank). Directed agency integration with 50+ partner companies (media buying, interactive, relationship marketing) leading to more powerful cross-platform marketing programs. Successfully managed 15+ member team while balancing the responsibility of new business presentations to prospective clients.Developed and negotiated cross-platform marketing solutions that delivered a $2M increase in client advertising spending on these properties for the agency. Led national and local communications plans for Mercedes-Benz over the last five years that assisted in achieving them a 12% US sales growth at end of 2005.Proposed direct and awareness-based advertising models for Prevacid that led to prescription and unaided ad awareness lifts of 20-30%. Designed and managed department professional training program that increased moral and reduced annual turnover by 5% delivering a recruitment cost savings of $25M annually. -
Vice-President, Associate Media DirectorLowe And Partners Worldwide 1999 - 2001London, GbBuilt the strategy, execution and negotiation for the $150M+ in advertising budget investment for the General Motors (GMC Trucks and SUVs) business. Led the new business media strategy and shift into the digital age. Contributed to the sales success of the $20M launch of the all new GMC Sierra in 1999 for General Motors and constructed the home design communication platform on which all GMC professional grade strategies are based on today. Led media planning group of eight with positive management skills through two corporate mergers, three re-locations and four department restructures. -
Associate Media DirectorAmmirati Puris Lintas 1997 - 1999UsNegotiated and executed $150M+ in advertising budgets with both consumer and business-to-business target objectives for clients that included Aetna (Corporate Branding, Financial, US Healthcare), Compaq Computers (Corporate Branding, Enterprise Systems, PC/Network Products), Nickelodeon (Branding, Nick Jr., Advertising Trade), and Unilever (Shedd’s Spread). Mastered ability to adapt by active involvement in technology and automotive sectors where challenges of product purchasing dynamics and immediate communication response are weekly deliverables. Championed department projects that included LLP Training Program and New Media Task Force.Managed corporate branding/product specific communication campaigns for three of the Top 50 Fortune 500 companies.Structured $100M advertising strategy to link individual product campaigns into a more cohesive brand campaign to re-position Compaq during period of Dell offensive. -
Vice-President, Media SupervisorJwt 1994 - 1997New York, Ny, UsPromotedDeveloped a broad consumer packaged goods background by planning $50M in advertising media programs for Warner-Lambert (Schick Franchise, Trident, Clorets, Chiclets, Efferdent), Kimberly-Clark (Scott Franchise), Unilever (Lever 2000), Prodigy On-Line, and Reynolds Metals (Reynolds Wrap, Reynolds Plastic Wrap). Rigorous experience that provided daily application of the effects on advertising due to the business relationship with direct marketing, distribution, product seasonality, budget planning, and brand extension testing.Developed advertising solutions for econometric research tools such as Market Mix Modeling for Trident and BASES future product extension planning for Reynolds Wrap. Directed 10 Media Assistants in the J. Walter Thompson Media Training program. Chaired the 1995 JWT Media Department Mini-Golf Event to benefit the Make-A-Wish Foundation generating over $32M in proceeds. -
Media PlannerLong Haymes Carr Lintas 1992 - 1994PromotedResponsible for all advertising media planning and buying for clients that included IBM (Software Solutions, Networking), Hanes/Hanes Her Way (Megabrands, Printables), Planters/Lifesavers (Bubble Yum, Fruit Stripe), and Zatarain’s Rice Mix. Developed and presented complete business-to-business print media plans for each IBM client covering a total 30 new product launches.Solely responsible for all Zatarain’s consumer/trade media recommendations that included analysis of spot television, network/local radio, and regional print which assisted in regional market distribution gains of 20% over 2 years.
Loren Angelo Skills
Loren Angelo Education Details
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University Of North Carolina At GreensboroMarketing Management -
Richmond College American Institute For Foreign StudyInternational Business Management
Frequently Asked Questions about Loren Angelo
What company does Loren Angelo work for?
Loren Angelo works for Vinfast
What is Loren Angelo's role at the current company?
Loren Angelo's current role is Global CMO, North America.
What is Loren Angelo's email address?
Loren Angelo's email address is an****@****hoo.com
What schools did Loren Angelo attend?
Loren Angelo attended University Of North Carolina At Greensboro, Richmond College American Institute For Foreign Study.
What are some of Loren Angelo's interests?
Loren Angelo has interest in Social Services, Skiing, Running, Automobiles, Mountain Biking, Worldwide Adventure Travel.
What skills is Loren Angelo known for?
Loren Angelo has skills like Advertising, Media Planning, Integrated Marketing, Marketing Communications, Strategy, Marketing Strategy, Media Buying, Digital Strategy, Media Strategy, Marketing, Digital Marketing, Online Advertising.
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