Loren Angelo Email & Phone Number

United States

Creating the marketing/public relations storyline for BEAM Capital clean energy asset management - a global private equity fund with the focus of building/scaling/partnering innovative CleanTech growth companies that drive real infrastructure solutions to deliver impact in driving toward NetZero.

On-going brand consulting services offering brand strategy, storytelling, website, advertising and content creation. Emphasis in technology/innovation and environmental message crafting as well as early-stage/growth organization core positioning.

Washington, District Of Columbia, Us

Sunnyvale, Ca, Us

Creating a startup performance apparel brand that gives consumers the tools to impact climate change. LifeLabs is founded and led by pioneers in the field of textile and materials science. This mission has led to the world’s first textiles designed to regulate body temperature and reduce personal energy consumption. Driving awareness of this new D2C brand and building partnerships that will revolutionize the apparel industry and give consumers a new tool in the impact against climate change.

Washington, D.C. Metro Area, Us

Reporting directly to the President, I've been a brand and customer advocate within the executive leadership team, setting long-term business, digital, franchise management and employee strategies. Visionary for the B2B/B2C brand strategy and retail demand business. Subject Matter Expert (SME) for 150+ cross functional engaged remote/office teams to create conversation-starting advertising, product placement, experiential marketing, global sponsorships, leading social media, digital customer shopping and migration to Salesforce CRM sales campaigns.• Differentiated advertising campaigns delivering 30% image gains in brand awareness/opinion/consideration through omni-channel go-to-market strategies• Conceptualized and developed a digital shopping tech stack to deploy Digital Creative Optimization, tagging, and modeling attribution campaigns achieving 5% YoY conversion lift and 20% enhanced media efficiency • Negotiated and built 3-to-1 ROI purpose-led partnerships with Major League Soccer, US Ski Team, American Film Institute, and DC United, all used as public relations/presentation brand opportunities• Pioneered retail ad strategy that gained 100% of 60 Dealer Advertising Groups contribution / usage through leadership of National Marketing Dealer Council• Championed development and lead as executive sponsor of organization's sustainability strategy to be carbon neutral by 2050, putting in place carbon footprint pricing strategy, corporate office LEED certification changes, and launch of 4 electric vehicles• Bolstered Brand Opinion during VW/Audi emissions scandal through social media shift to new product and customer advocacy

Washington, D.C. Metro Area, Us

I steered the performance of the brand marketing operations. Devised and executed highly competitive branding and messaging strategies, with hundreds of millions of brand marketing financial accountability. Negotiated awareness and image metric driving Hollywood entertainment and fellow brand disruptor partnerships reinforcing the Audi positioning as the progressive luxury choice. • Delivered 3-year revenue gains of 5% and brand awareness / opinion lifts of 20% through content / social stunt paid media strategy shift and partnering with PR-driving disruptor brands such as TOMS and AirBNB• Secured product placement partnerships with Marvel (Ironman/Avengers) / Sony (Spiderman) franchise, Universal with Shades of Grey franchise, and new media platform content developers HBO/Netflix/Amazon, achieving all time highs for Brand Opinion• Organically built a 15M social media following (more than BMW, M-B and Lexus combined) that converted at 10% to website traffic while leveraging start-up platforms (Snapchat, Reddit, Instagram) through social stunt strategies.

Washington, D.C. Metro Area, Us

I joined the organization to lead conceptual development, creative production and brand media investment strategies. Created brand awareness driving initiatives like the 2009 Inauguration media takeover, led Agency-of-Record relationship and delivered creative asset toolbox to drive 100% dealer utilization. Holistic campaign messaging on audiusa.com, CRM initiatives and in dealer showrooms that elevated the brand image goals by 20% and increased demand (leads up 15% and site traffic up 200%). • Raised brand awareness by driving initiatives, like 2009 Inauguration media takeover, leading Agency-of-Record relationship and delivering creative asset toolbox, achieving 100% dealer / franchisee utilization• Launched the Q7/A3 diesel products in partnership with The Nature Conservancy with a digital led strategy contributing to a 50% incremental portfolio lift• Launched the social media strategy for Audi collapsing 25 Facebook fan pages to one

New York, Ny, Us

PromotedManaged and planned annual advertising communication budgets for clients Mercedes-Benz USA (Corporate and Local Dealer Assoc.), TAP Pharmaceuticals (Prevacid), Pinnacle Foods (Duncan Hines, Armour Meats, Mrs. Buttersworth’s) and Citigroup (Smith Barney, Citigroup Private Bank). Directed agency integration with 50+ partner companies (media buying, interactive, relationship marketing) leading to more powerful cross-platform marketing programs. Successfully managed 15+ member team while balancing the responsibility of new business presentations to prospective clients.Developed and negotiated cross-platform marketing solutions that delivered a $2M increase in client advertising spending on these properties for the agency. Led national and local communications plans for Mercedes-Benz over the last five years that assisted in achieving them a 12% US sales growth at end of 2005.Proposed direct and awareness-based advertising models for Prevacid that led to prescription and unaided ad awareness lifts of 20-30%. Designed and managed department professional training program that increased moral and reduced annual turnover by 5% delivering a recruitment cost savings of $25M annually.

London, Gb

Built the strategy, execution and negotiation for the $150M+ in advertising budget investment for the General Motors (GMC Trucks and SUVs) business. Led the new business media strategy and shift into the digital age. Contributed to the sales success of the $20M launch of the all new GMC Sierra in 1999 for General Motors and constructed the home design communication platform on which all GMC professional grade strategies are based on today. Led media planning group of eight with positive management skills through two corporate mergers, three re-locations and four department restructures.

Us

Negotiated and executed $150M+ in advertising budgets with both consumer and business-to-business target objectives for clients that included Aetna (Corporate Branding, Financial, US Healthcare), Compaq Computers (Corporate Branding, Enterprise Systems, PC/Network Products), Nickelodeon (Branding, Nick Jr., Advertising Trade), and Unilever (Shedd’s Spread). Mastered ability to adapt by active involvement in technology and automotive sectors where challenges of product purchasing dynamics and immediate communication response are weekly deliverables. Championed department projects that included LLP Training Program and New Media Task Force.Managed corporate branding/product specific communication campaigns for three of the Top 50 Fortune 500 companies.Structured $100M advertising strategy to link individual product campaigns into a more cohesive brand campaign to re-position Compaq during period of Dell offensive.

New York, Ny, Us

PromotedDeveloped a broad consumer packaged goods background by planning $50M in advertising media programs for Warner-Lambert (Schick Franchise, Trident, Clorets, Chiclets, Efferdent), Kimberly-Clark (Scott Franchise), Unilever (Lever 2000), Prodigy On-Line, and Reynolds Metals (Reynolds Wrap, Reynolds Plastic Wrap). Rigorous experience that provided daily application of the effects on advertising due to the business relationship with direct marketing, distribution, product seasonality, budget planning, and brand extension testing.Developed advertising solutions for econometric research tools such as Market Mix Modeling for Trident and BASES future product extension planning for Reynolds Wrap. Directed 10 Media Assistants in the J. Walter Thompson Media Training program. Chaired the 1995 JWT Media Department Mini-Golf Event to benefit the Make-A-Wish Foundation generating over $32M in proceeds.

PromotedResponsible for all advertising media planning and buying for clients that included IBM (Software Solutions, Networking), Hanes/Hanes Her Way (Megabrands, Printables), Planters/Lifesavers (Bubble Yum, Fruit Stripe), and Zatarain’s Rice Mix. Developed and presented complete business-to-business print media plans for each IBM client covering a total 30 new product launches.Solely responsible for all Zatarain’s consumer/trade media recommendations that included analysis of spot television, network/local radio, and regional print which assisted in regional market distribution gains of 20% over 2 years.

Bachelors Of Science In Ma, Marketing Management

International Business Management