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Initially hired to shepherd a rebrand through completion under a tight deadline. After a successful launch involving a new brand identity, website, and collateral, I stayed on part-time to provide a wide range of creative solutions. These include higher-level marketing strategy and problem solving, website design and maintenance, brand evolution and extension, production sourcing, and collateral design.

Overall identity face-lift and systemization of disjointed parent and sub identities.Development of color system for grading different water filters.Packaging, collateral, and trade show booth design.Directed both in-house and contractual production designers, as well as product photo shoots.

Graphic designer, web developer and passionate professional problem solver.

Sales grew from infancy to over $500k annually with national distribution in REI.Completely designed, built, and oversaw all identity, collateral, packaging, swag, and website development.Developed brand voice and wrote virtually all brand copy including the newsletter, blog, and social media posts.Coordinated, oversaw, and participated in expos and events. Developed sales pitch and guidelines for event set up and etiquette.Set up, managed, and reported ROI for social media, events, and other campaigns.Negotiated sponsorship agreements.Created two promotional videos including one for Indiegogo which raised 260% of the funding goal ($26K).The DOO and I basically ran the company so I wore a lot of hats—and now genuinely appreciate Excel.

Graphic and web designer

Ad designer for Cal Poly SLO's school newspaper, 'The Mustang Daily.'