Lorena Acosta Email and Phone Number
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Lorena Acosta is a Director of Integrated Marketing at Dally, Inc.. She possess expertise in social media, instagram, event planning, creativity, people skills and 16 more skills.
Dally, Inc.
View- Website:
- heydally.com
- Employees:
- 7
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Director Of Integrated MarketingDally, Inc.San Diego, Ca, Us -
Director Of Integrated MarketingClio Snacks Apr 2023 - PresentPiscataway, New Jersey, Us -
Senior Integrated Marketing ManagerClio Snacks Oct 2021 - Apr 2023Piscataway, New Jersey, Us -
Digital Marketing ManagerClio Snacks Jun 2019 - Oct 2021Piscataway, New Jersey, Us -
Influencer Relations CoordinatorBe Social Aug 2017 - Nov 2018Los Angeles, California, Us•Plan out and execute Influencer partnerships each month for clientsacross the beauty, lifestyle, and fashion industry• Create and implement quarterly strategy guides for each clientoutlining paid and non-paid influencer marketing campaigns,events, deliverables, etc.• Research and identify key influencers across all social channels indesignated vertices• Create outreach emails and utilize response templates• Pitch 200+ influencers on a weekly basis and secure monthlycoverage of 200+ posts across Instagram, YouTube, and blogs• Cultivate and maintaining strong relationships with top influencers• Assist with event planning and execution of small and large-scaleinfluencer events including partnerships, securing a venue,activations, etc.• Track and report on a weekly and monthly basis outlining coverageand key insights -
Marketing & Social Media ManagerL & M Direct – Foley + Corinna, Elle & Jae Gypset, T-Shirt & Jeans Oct 2016 - Aug 2017• Managing the social media accounts of all three handbag brands to deliver engaging, click-worthy content in order to build awareness, social presence, and ultimately drive sales • Reaching out to bloggers and influencer and securing paid, and non-paid collaborations • Executing social media campaigns for the monthly marketing calendars while maintaining each brands voice • Coordinating photo shoots, including booking a model, creating mood boards, styling, and directing the photographer and the model • Managing the e-commerce website of each brand, including updating the inventory and the web designs, and handling all customer service • Analyzing and preparing social media statistics, and monthly analytical reports in order to improve online presence • Researching competitor and social media trends and identifying industry practices and techniques• Secured partnership for Elle & Jae Gypset with Foray Collective for Coachella Party • Rebranded all three brands, and re-launched Foley + Corinna • Launched affiliate program for T-Shirt & Jeans and Elle & Jae Gypset
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Social Media InternBe Social Jan 2016 - Apr 2016Los Angeles, California, Us• Researched and expanded the list of key social influencers for brands in the fashion, lifestyle, beauty and fitness industry• Collaborated with the Social Media team to coordinate social media posts with the content calendar in order to ensure consistency• Partook in real-time engagement with followers, participating in dialogue around trending topics, popular hashtags, and current events -
Marketing InternSan Diego State University Athletics Sep 2015 - Apr 2016San Diego, Ca, Us-Coordinated in-game sponsor promotions and game production for football, basketball, and baseball -Responsible for marketing and promotional activities through the SDSU Athletic Department-Generated a positive game day atmosphere for donors, sponsors, and fans by providing top-notch customer service-Contributed to marketing plans for SDSU DI sports Assisted in planning student spirit initiatives and promotion of athletics to students on campus-Worked closely with the in-game host at football games to ensure everyone followed the production script-Provided students with entertainment to encourage more attendance at every game-Established new ideas for future promotions and in-game entertainment activities throughout the year-Served as a brand ambassador for SDSU Athletics -
Sdsu AmbassadorSan Diego State University Athletics Dec 2012 - Apr 2016San Diego, Ca, Us•Provided campus tours every week to prospective and admitted students in order to increase knowledge of San Diego State University. •Facilitated small group presentations to incoming freshmen, transfer students, and parents during New Student Orientation -
Board Of DirectorAssociated Students, San Diego State University Apr 2015 - Apr 2016San Diego, Ca, Us•Oversaw the policies and objectives of the organization•Ensured the values and goals of the organization are being upheld•Approved actions affecting corporate policies and financial matters•Created task force teams in order to execute the strategic vision of promoting student involvement, created cross community collaboration, and improved the marketing and promotion of the organization -
Aztec Student Union Board CommissionerAssociated Students, San Diego State University May 2014 - May 2015San Diego, Ca, UsThe mission of the Aztec Student Union Board (ASUB) is to enrich campus life, unite the university campus, and cultivate a unique collegiate experience that instills Aztec pride through cultural, educational, and social programs of the Aztec Student Union for San Diego State University (SDSU) students.Commissioner of ASUB: •Oversaw nine sub-committees with a total of 120 volunteers, 101 events, and an overall budget of $585, 650•Assisted with the planning and executing of events – small and large scale •Created partnerships with on-campus departments and off campus vendors•Scheduled and organized activities for the board such as meetings, retreats, and team-bonging events •Managed administrative work, maintained an event calendar, and kept contacts of vendors updated -
Special Events Chair (Aztec Student Union Board)Associated Students, San Diego State University May 2013 - May 2014San Diego, Ca, UsSpecial Events Chair: •Executed 34 events during the academic year with a $32,000 by planning, contracting, negotiating, and collaborating with campus departments and off-campus companies •Negotiated and secured sponsorships for events•Created proposals, contract, diagrams, and schedule timelines for events •Setup and ran all logistical aspects of each event -
Social Media InternZeeberry Sep 2015 - Dec 2015•Managed all social media platforms on a daily basis, posted engaging brand and channel appropriate content and maintained an ongoing conversation with followers•Increased the Instagram following by 40% in four months •Collected and analyzed data from the luxury/jewelry market in order to provide insights and inputs into specific social strategies•Assisted in the development of integrated social media strategies for Fall and Holiday campaigns
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Social Media InternSocialholic Network Inc. Sep 2015 - Dec 2015San Diego, Ca, Us•Managed social media accounts to push appropriate marketing messages and relevant content to increase engagement•Executed social media programs and campaigns (organic and paid) for the monthly marketing calendar while maintaining the brands voice •Analyzed and prepared social media statistics, and monthly analytical reports pulled from FB Insights & Hootsuite in order to make recommendations and improve online presence •Researched competitor and social media trends and identified industry practices and techniques
Lorena Acosta Skills
Lorena Acosta Education Details
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San Diego State UniversityMinors: Spanish / Digital And Social Media Studies
Frequently Asked Questions about Lorena Acosta
What company does Lorena Acosta work for?
Lorena Acosta works for Dally, Inc.
What is Lorena Acosta's role at the current company?
Lorena Acosta's current role is Director of Integrated Marketing.
What is Lorena Acosta's email address?
Lorena Acosta's email address is lo****@****cks.com
What is Lorena Acosta's direct phone number?
Lorena Acosta's direct phone number is +121227*****
What schools did Lorena Acosta attend?
Lorena Acosta attended San Diego State University.
What skills is Lorena Acosta known for?
Lorena Acosta has skills like Social Media, Instagram, Event Planning, Creativity, People Skills, Artistic Abilities, Events, Spanish, Leadership, Event Management, Teamwork, Customer Service.
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