Lorena Acosta Email & Phone Number

San Diego, CA, US

Piscataway, New Jersey, US

Piscataway, New Jersey, US

Piscataway, New Jersey, US

Los Angeles, California, US

• Plan out and execute Influencer partnerships each month for clientsacross the beauty, lifestyle, and fashion industry
• Create and implement quarterly strategy guides for each clientoutlining paid and non-paid influencer marketing campaigns,events, deliverables, etc.
• Research and identify key influencers across all social channels indesignated vertices
• Create outreach emails and utilize response templates
• Pitch 200+ influencers on a weekly basis and secure monthlycoverage of 200+ posts across Instagram, YouTube, and blogs
• Cultivate and maintaining strong relationships with top influencers

• Managing the social media accounts of all three handbag brands to deliver engaging, click-worthy content in order to build awareness, social presence, and ultimately drive sales
• Reaching out to bloggers and influencer and securing paid, and non-paid collaborations
• Executing social media campaigns for the monthly marketing calendars while maintaining each brands voice
• Coordinating photo shoots, including booking a model, creating mood boards, styling, and directing the photographer and the model
• Managing the e-commerce website of each brand, including updating the inventory and the web designs, and handling all customer service
• Analyzing and preparing social media statistics, and monthly analytical reports in order to improve online presence

Los Angeles, California, US

• Researched and expanded the list of key social influencers for brands in the fashion, lifestyle, beauty and fitness industry
• Collaborated with the Social Media team to coordinate social media posts with the content calendar in order to ensure consistency
• Partook in real-time engagement with followers, participating in dialogue around trending topics, popular hashtags, and current events

San Diego, CA, US

-Coordinated in-game sponsor promotions and game production for football, basketball, and baseball -Responsible for marketing and promotional activities through the SDSU Athletic Department-Generated a positive game day atmosphere for donors, sponsors, and fans by providing top-notch customer service-Contributed to marketing plans for SDSU DI sports.

San Diego, CA, US

• Provided campus tours every week to prospective and admitted students in order to increase knowledge of San Diego State University.
• Facilitated small group presentations to incoming freshmen, transfer students, and parents during New Student Orientation

San Diego, CA, US

• Oversaw the policies and objectives of the organization
• Ensured the values and goals of the organization are being upheld
• Approved actions affecting corporate policies and financial matters
• Created task force teams in order to execute the strategic vision of promoting student involvement, created cross community collaboration, and improved the marketing and promotion of the organization

San Diego, CA, US

• The mission of the Aztec Student Union Board (ASUB) is to enrich campus life, unite the university campus, and cultivate a unique collegiate experience that instills Aztec pride through cultural, educational, and.
• Oversaw nine sub-committees with a total of 120 volunteers, 101 events, and an overall budget of $585, 650
• Assisted with the planning and executing of events – small and large scale
• Created partnerships with on-campus departments and off campus vendors
• Scheduled and organized activities for the board such as meetings, retreats, and team-bonging events
• Managed administrative work, maintained an event calendar, and kept contacts of vendors updated

San Diego, CA, US

• Special Events Chair:
• Executed 34 events during the academic year with a $32,000 by planning, contracting, negotiating, and collaborating with campus departments and off-campus companies
• Negotiated and secured sponsorships for events
• Created proposals, contract, diagrams, and schedule timelines for events
• Setup and ran all logistical aspects of each event

• Managed all social media platforms on a daily basis, posted engaging brand and channel appropriate content and maintained an ongoing conversation with followers
• Increased the Instagram following by 40% in four months
• Collected and analyzed data from the luxury/jewelry market in order to provide insights and inputs into specific social strategies
• Assisted in the development of integrated social media strategies for Fall and Holiday campaigns

San Diego, CA, US

• Managed social media accounts to push appropriate marketing messages and relevant content to increase engagement
• Executed social media programs and campaigns (organic and paid) for the monthly marketing calendar while maintaining the brands voice
• Analyzed and prepared social media statistics, and monthly analytical reports pulled from FB Insights & Hootsuite in order to make recommendations and improve online presence
• Researched competitor and social media trends and identified industry practices and techniques