Lorena Arbe Email & Phone Number

Chicago, Illinois, United States

Lima, Peru

Spearheaded regional communication strategies for Deloitte in Peru, Colombia, Ecuador, andVenezuela.Led social media, newsletters, and event promotion initiatives, increasing brand visibilityacross platforms.Collaborated with stakeholders to align projects with brand positioning and resolve clientrequests.Analyzed and reported monthly website and social media metrics to guide strategyoptimization.Successfully developed a digital strategy that enhanced Deloitte’s regional brandengagement.

Lima, Peru

Managed creative campaigns, achieving 40% YoY growth for the 2022 planner product.Implemented influencer-based content strategy, growing followers by 20% within a year.Implementation and monitoring of Facebook and Google Ads, ensuring compliance with KPI's.Tracking, analyzing, and reporting monthly results for website traffic and social media ads.Boosted sales and social media interaction through cross-channel marketing strategies.

Lima, Peru

Developed B2B campaigns to increase sales at Real State and Shopping Centers.Collaborated with media agencies to track digital performance and ensure strategicalignment.Evaluated marketing budget allocations to optimize returns on content investments.Tracking, analyzing and reporting monthly results for: website traffic and social media ads.

Lima, Peru

Development of content strategy and campaigns for clients, the most important being Roche Pharma, Visumax from Clinica Angloamericanaand Casa Design.Creation of content plan for client portfolio.Presentation of campaigns to client.Creation of design idea for each publication.Production of scripts for audiovisual productions.

Lima, Perú

In charge of the development, implementation and analysis of marketing activities, complying with the annual Marketing Calendar for company’s social networks and working as a team with the functional areas.Implementation and monitoring of advertising campaigns.In charge of monitoring and analyzing each publication for both company brands: Mitzi and Dear Cat.Coordination with the directive for the internal communication of the company.Monitor advertising, merchandising and promotional expenses.

Chicago, Illinois, United States

Creation of B2B email campaigns, blog entries, marketing strategies for social networks.Production of content for the company's social networks using social media tools such asMailChimp and HootSuite.Implementation of content strategy and negotiating with tech influencers for Simple Snap andMahngo, ReVamp Wholesale's brands of cell phone accessories.