Strategic Planner
CurrentEstrategia de marca y construcción de marca multicanal para ALDI España
Jan 2023 - Present
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Lorena Barrera López Email & Phone Number
Strategic planner en DDB Spain
at
DDB Spain
LinkedIn matched
✓ Verified July 2026
3 data sources
Profile completeness 100%
Current company
Role
Strategic planner en DDB Spain
Location
Castelldefels, Catalonia, Spain
Company size
Who is Lorena Barrera López? Overview
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Quick answer
Lorena Barrera López is listed as Strategic planner en DDB Spain at DDB Spain, a with 173 employees, based in Castelldefels, Catalonia, Spain. AeroLeads shows a matched LinkedIn profile for Lorena Barrera López.
Lorena Barrera López previously worked as Strategic planner at Ddb Spain and Strategic planner at Mccann Worldgroup Spain. Lorena Barrera López holds Posgrado Planificación Estratégica De Marca Y Brand Meaning from Barcelona School Of Management.
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DDB Spain
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Profile bio
About Lorena Barrera López
Lorena Barrera López is a Strategic planner en DDB Spain at DDB Spain. She possess expertise in redes sociales, publicidad, microsoft office, ventas, marketing digital and 2 more skills. She is proficient in Inglés.
Listed skills include Redes Sociales, Publicidad, Microsoft Office, Ventas, and 3 others.
Current workplace
Lorena Barrera López's current company
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Ddb Spain
7 roles · 13 years
Lorena Barrera López work experience
A career timeline built from the work history available for this profile.
Strategic Planner
-Procesos estratégicos y auditoria de marca para clientes como: Generalitat de Catalunya, Mango, Ripley (Chile)-Análisis de tendencias de consumidor, tendencias globales-Benchmarks de competencia y análisis estratégico de la marca-Construcción de identidad de marca: tono de voz, personalidad, valores, atributos, expresión creativa...-Research: detección de insights de consumidor, detección de datos relevantes para construcción de discursos estratégicos, análisis de mercados y… Show more -Procesos estratégicos y auditoria de marca para clientes como: Generalitat de Catalunya, Mango, Ripley (Chile)-Análisis de tendencias de consumidor, tendencias globales-Benchmarks de competencia y análisis estratégico de la marca-Construcción de identidad de marca: tono de voz, personalidad, valores, atributos, expresión creativa...-Research: detección de insights de consumidor, detección de datos relevantes para construcción de discursos estratégicos, análisis de mercados y competencias Show less
Jan 2022 - Dec 2022
Junior Strategic Planner
Procesos estratégicos y auditoria de marca para clientes como: Nestlé i Nesté Internacional, CaixaBank, Audi, Volkswagen, Generalitat de Catalunya, Unicef...- Realización de benchmarks y presentaciones estratégicas- Investigación de consumidor y detección de insights- Análisis de tendencias globales y de consumidor para detección de oportunidades- Realización de briefings estratégicos para equipos creativos
Jul 2020 - Dec 2021
Strategic Planner Assistant
Oct 2019 - Jul 2020
Planner Trainee
- Principales clientes: Nestlé (corporativo, Nidina), El Ventero, Yaos, Baer, Flor de Esgueva...
Jan 2019 - Jul 2020
Sep 2017 - Jan 2020
Monitora De Lleure Infantil I Juvenil
Educación | Valores | Trabajo en equipo | Voluntariado
2014 - Jan 2020
Team & coworkers
Colleagues at DDB Spain
Other employees you can reach at ddb.es. View company contacts for 173 employees →
PE
Pau Exposito Manzanares
Colleague at Ddb SpainGreater Barcelona Metropolitan Area, Spain
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JP
Jaime Perales
Colleague at Ddb SpainMadrid, Community Of Madrid, Spain
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JB
Jordi Bartrolí
Colleague at Ddb SpainGreater Barcelona Metropolitan Area, Spain
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SG
Sandra González
Colleague at Ddb SpainGreater Barcelona Metropolitan Area, Spain
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AO
Alvaro Obiols
Colleague at Ddb SpainBarcelona, Catalonia, Spain
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AJ
Andrea Jerez Fernández
Colleague at Ddb SpainBarcelona, Catalonia, Spain
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BL
Belén Leste
Colleague at Ddb SpainSpain
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LG
Lidia Gutiérrez Gonçalves
Colleague at Ddb SpainBarcelona, Catalonia, Spain
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JM
Javier Martínez Villanueva
Colleague at Ddb SpainMadrid, Community Of Madrid, Spain
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PD
Pau D.
Colleague at Ddb SpainTaipei, Taipei City, Taiwan, Province Of China
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Pau Exposito Manzanares
Colleague at Ddb SpainGreater Barcelona Metropolitan Area, Spain
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JP
Jaime Perales
Colleague at Ddb SpainMadrid, Community Of Madrid, Spain
View →
JB
Jordi Bartrolí
Colleague at Ddb SpainGreater Barcelona Metropolitan Area, Spain
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SG
Sandra González
Colleague at Ddb SpainGreater Barcelona Metropolitan Area, Spain
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AO
Alvaro Obiols
Colleague at Ddb SpainBarcelona, Catalonia, Spain
View →
AJ
Andrea Jerez Fernández
Colleague at Ddb SpainBarcelona, Catalonia, Spain
View →
BL
Belén Leste
Colleague at Ddb SpainSpain
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LG
Lidia Gutiérrez Gonçalves
Colleague at Ddb SpainBarcelona, Catalonia, Spain
View →
JM
Javier Martínez Villanueva
Colleague at Ddb SpainMadrid, Community Of Madrid, Spain
View →
PD
Pau D.
Colleague at Ddb SpainTaipei, Taipei City, Taiwan, Province Of China
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3 education records
Lorena Barrera López education
Posgrado Planificación Estratégica De Marca Y Brand Meaning
Grado En Publicidad Y Relaciones Públicas, Comunicación
Técnica Superior, Gestión Comercial Y Marketing
Stucom
FAQ
Frequently asked questions about Lorena Barrera López
Quick answers generated from the profile data available on this page.
What company does Lorena Barrera López work for?
Lorena Barrera López works for DDB Spain.
What is Lorena Barrera López's role at DDB Spain?
Lorena Barrera López is listed as Strategic planner en DDB Spain at DDB Spain.
Where is Lorena Barrera López based?
Lorena Barrera López is based in Castelldefels, Catalonia, Spain while working with DDB Spain.
What companies has Lorena Barrera López worked for?
Lorena Barrera López has worked for Ddb Spain, Mccann Worldgroup Spain, Ogilvy, and Grup D'Esplai Espurnes.
Who are Lorena Barrera López's colleagues at DDB Spain?
Lorena Barrera López's colleagues at DDB Spain include Pau Exposito Manzanares, Jaime Perales, Jordi Bartrolí, Sandra González, and Alvaro Obiols.
How can I contact Lorena Barrera López?
You can use AeroLeads to view verified contact signals for Lorena Barrera López at DDB Spain, including work email, phone, and LinkedIn data when available.
What schools did Lorena Barrera López attend?
Lorena Barrera López holds Posgrado Planificación Estratégica De Marca Y Brand Meaning from Barcelona School Of Management.
What skills is Lorena Barrera López known for?
Lorena Barrera López is listed with skills including Redes Sociales, Publicidad, Microsoft Office, Ventas, Marketing Digital, Adobe Photoshop, and Plan De Marketing.
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