Lorena Ciobanu Email and Phone Number

As a Digital Account Director at Digital Climbers I am managing SEO projects and leading client relationships, with focus on driving organic growth and maximizing online visibility.Responsibilities:- Build and maintain strong, long-term relationships with client stakeholders.- Meetings and communications with internal teams and clients to review progress of projects- Manage project timelines, deliverables, and budgets, ensuring all projects are completed on time and within scope.- Oversee the allocation and management of SEO budgets, ensuring that resources are used efficiently and effectively.- Develop and implement SEO strategies aligned with clients’ business objectives. - Identify SEO opportunities to amplify clients' digital presence and search rankings.- Integrate the planning, execution, and optimization of SEO campaigns, ensuring all activities align with strategic goals.- Oversee the development and execution of content strategies that support SEO objectives, including keyword research, content creation, and optimization.- Coordinate with internal teams (content, creative, technical) to ensure execution of SEO projects.- Collaborate with technical team and client teams to address and resolve technical SEO issues such as site speed and crawl errors.- Ensure proper implementation of technical SEO recommendations and updates.- Prepare and present detailed reports on SEO performance, including key metrics, trends, and ROI.- Offer strategic recommendations based on data analysis to drive continuous improvement in SEO performance.

As a Digital Account Manager at iProspect Romania, I managed a diverse range of performance projects, focusing on both Paid Media and SEO.Responsibilities:- Meetings and communications with internal teams and clients to review progress of projects- Manage project timelines, deliverables, and budgets, ensuring all projects are completed on time and within scope.- Oversee the allocation and management of PPC and SEO budgets, ensuring that resources are used efficiently and effectively.- Identify opportunities to amplify clients' digital presence- Coordinate with internal teams to ensure execution of all clients projects.- Business development - identified opportunities for upselling and cross-selling additional services based on client requirements

Organization of conception and production of all advertising materialsMeeting clients to discuss their advertising needs Presenting campaign ideas and costings to clients  Briefing the creative team Managing and tracking progress of projects, making sure deadlines are met Checking and reporting on the campaign's progress  Keeping in contact with the client at all stages of the campaign

Planning and execution of all advertising campaigns and events that effectively position the company brand to sell, retain and/or promote company products. Providing superior service by building relationships with internal clients, associated marketing departments, outside agencies and media partners.Planning schedule process with advertising team, agencies and outside vendors to ensure all deadlines are met and all parties informed.Supporting the internal team members and outside agencies in planning and strategic development of annual advertising campaigns and events.Work in conjunction with Advertising Manager to manage execution of all broadcast, print, out-of-home, and online campaigns.Managing and tracking progress of projects.Managing proofing process of all related communications as well as coordinating approval process with internal and external compliance and regulatory entities.Stay abreast of new trends, techniques and best practices in advertising.Keep up with expenses, managing budget trackers, estimates, statements of work.