Lorena Cuellar Email & Phone Number

Responsible for: -Leading Sales and Operations Planning (S&OP) and/or Consensus process and own the company forecast with key inputs from multiple cross functional areas, i.e. Field Sales, Consumer Marketing, Trade Marketing, Supply Planning and Finance. - Understanding promotional activities and consumption data which will impact the forecast by account and timing sensitivity. - Optimizing processes to ensure proper product mix to distribution centers fill customer orders. - Providing monthly reports to management, including, but not limited to, forecast accuracy and volume change sensitivity. - Maintaining data integrity and improving and updating forecasting tools and processes.

London, Gb

Responsible for end-to-end cross functional oversight and delivery of Innovation, Brand Change programs from Gate 1 to Launch. Acted as a business liaison to the rest of Supply, Innovation (Technical and Marketing), Commercial and Brand Marketing teams. Led new products registration and ensured effective launch of new products including on time operations and full alignment with key Marketing Innovation and Corporate Relations priorities. Led the first local production project in the market, including, but not limited to, the selection of the third party where the product would be manufactured, the product registration process, the development of multiples components (glass, closure, label, flavor, alcohol, etc.) and the design, construction and installation of the CAPEX (worth GBP1M) required to operate at DIAGEO quality and safety standards in the third party selected.

London, Gb

Responsible for implementing a S&OP process in the market, adhering to global S&OP principles while allowing for relevant localization based on market needs. Challenged sales and marketing to conduct effective M&E by rigorous analysis of the assumptions and inputs used to develop their forecasts using market data, industry statistics, market dynamics and the results of previously implemented activities. Proactively drove gap management by ensuring that sales and marketing develop strong, compelling proposals to close the gaps identified and escalate for sign-off at the consensus meeting.

Antiguo Country, Distrito Capital, Co

Coordinate, supervise and improvements implementation for the operational processes of Supply, Manufacturing, Logistics, Quality Assurance and IT to ensure the timely delivery of products and/or services to customers.

Cincinnati, Ohio, Us

Lead S&OP (Sales & Operation Planning) process for the entire Colombia and Ecuador portfolio (500 skus – USD 300M annual sales) including analysis of sales forecast and main KPI such as Forecast Accuracy, Customer Service and Non Productive Inventory. Manage and supervise a team of 5 people in charge of supply planning for Colombia and Ecuador.

Cincinnati, Ohio, Us

Analyze historical data incorporating internal and external information into monthly demand forecast including new product launchings and commercial initiatives Ensure the supply needed to meet business requirements, financial targets of the company and healthy levels of inventory to secure a good level of customer service

Cincinnati, Ohio, Us

Ensure appropriate inventory levels to achieve the company's annual sales forecast while meating corporate inventory targets

Cincinnati, Ohio, Us

Msc, Entrepreneurship

Grad Dip, Sales And Marketing Strategic Management

Ba, Industrial Engineering