Lorena G. Email and Phone Number

Developed strategic paid media plans tailored to client objectives and target audiences.Managed and optimized paid advertising campaigns across various digital channels such as Meta Ads and Google Ads.Monitored campaign performance metrics, analyzed data, and provided actionable insights for optimization.Collaborated with clients to understand their goals, provided reports on campaigns and ensured alignment with overall marketing strategies.Stayed informed of industry trends, algorithm updates, and best practices to continually refine and improve paid media strategies.Cultivated strong relationships with clients, serving as a trusted advisor and delivering measurable results to drive business growth.

Facilitated seamless communication and collaboration among executives, staff, clients, and external stakeholders.Orchestrated the scheduling of appointments, meetings, and online conferences for VP.Arranged travel logistics and accommodations with precision and attention to detail.Maintained meticulous records of daily expenditures and generated comprehensive reports on a weekly basis.Expertly managed and organized email to ensure clarity and responsiveness.Provided administrative support to enhance operational efficiency.Safeguarded confidential information with the utmost discretion while concurrently managing project tasks and timelines.

Food and Beverages Business Corporate GroupBrands: El Mural de los Poblanos, Comal Cocina Local, Punto Gourmet, El Sitio Mezcalería de Época, Corazón de Pollo, Cinco Restaurante and Descansería Hotel Business & Pleasure.Developed and executed impactful marketing strategies for on-site events, driving increased product/service visibility and salesManaged Meta Ads campaigns, content creation, over 4,000 copywritings, +500 specific target audiences, analytics, and optimization.Provided analytical insights and reports on traffic performance, enabling data-driven decision-making and strategic planning.Supervised budget management and generated detailed performance reports on a weekly, monthly, and annual basis.Coordinated with various departments to ensure seamless communication and timelv execution of projects.Managed relationships with external partners and vendors to ensure seamless content delivery.Maintained a soclal media content calendar to ensure consistent posting and optimized scheduling for maximum reach and engagement.Monitored social media channels for customer inquiries, comments, and reviews, providing prompt and professional responses.Coordinated seamless logistics tor promotions and gastronomic events, optimizing resources and ensuring cost-ertectiveness.Established and maintained strong client relationships as customer service.Coordinated photography projects by organizing requests, tracking progress, managing delivered and ordered files, and overseeing photo shoot logistics including models, props, food, and drinks.Aligned marketing efforts with sales objectives, resulting in improved conversion rates and revenue growth.Managed dynamic social media, e - commerce and emall campaigns, boosting event attendance and tostering greater audience engagement.

International Certification in Restaurant and Bar Operations:Managed campaigns on Meta Ads Manager, leading to a 47% increase in student acquisition via ads. Led copywriting initiatives, digital strategy development, and comprehensive analytics to drive campaign optimization and maximize ROI. Performed daily community management across social media platforms, addressing customer inquiries and concerns with a focus on providing exceptional service from initial contact to successful certification sales. Produced detailed reports showcasing campaign performance metrics and quantifiable results, providing valuable insights for future strategic planning and decision-making.

Local Deputy Elections based in Puebla, México.Managed full-scale campaigns in Meta Ads Manager. Directed copywriting, digital strategy formulation, analytics, and optimization. Ensured timely responses to comments and customer queries. Generated comprehensive reports outlining campaign performance and results.