Lorena Gutiérrez Alonso

Lorena Gutiérrez Alonso Email and Phone Number

Marketing manager @ AMIR
Madrid, ES
Lorena Gutiérrez Alonso's Location
Madrid, Community of Madrid, Spain, Spain
Lorena Gutiérrez Alonso's Contact Details

Lorena Gutiérrez Alonso personal email

About Lorena Gutiérrez Alonso

I'm a marketing professional with 10 years experience launching and directing marketing projects in different kinds of companies (start up, multinational and SME). I have managed the digital transformation of different companies: implementation CRM, redefinition of processes, team training, and adoption of new tools. I have experience in B2B and B2C sector, taking care of the design of customer acquisition and loyalty models.

Lorena Gutiérrez Alonso's Current Company Details
AMIR

Amir

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Marketing manager
Madrid, ES
Lorena Gutiérrez Alonso Work Experience Details
  • Amir
    Marketing Manager
    Amir
    Madrid, Es
  • Ifses Enfermería
    Marketing Director Ifses
    Ifses Enfermería May 2019 - Present
    Madrid, Madrid, España
    - Creation and direction of the marketing area.- Promote the digital transformation (implementation of tools, team training and redefinition of processes).- Coordination of projects with suppliers (advertising agencies, communication agencies, designers and web developers).- Planning and execution of events.- Management of the CRM and marketing automation tool (Salesforce).- ROI monitoring in marketing actions.
  • Internacional De Marketing. Im
    Professor Of Digital Marketing
    Internacional De Marketing. Im Oct 2016 - Sep 2019
    Madrid Area, Spain
    Email Marketing, Affiliate Marketing and CRM professor.
  • Astex
    Marketing Director
    Astex Jan 2018 - Jan 2019
    - Definition and execution of global marketing strategies and specific strategies for the different product lines.- Promotion of digital transformation (implementation of tools, team training and redefinition of processes).- Management of digital marketing channels (website, Google ads, affiliate marketing, email marketing and social networks).- Monitoring of the relationship with advertising providers.- Management of the marketing automation tool and CRM Hubspot.- Preparation of reports and monitoring of results of digital campaigns.
  • Indi Marketers
    Acquisition Marketing Manager
    Indi Marketers Jan 2017 - Jan 2018
    - Main client: Microsoft- Management and optimization of performance marketing campaigns through Google ads and Email Marketing databases for the Microsoft Ibérica partner network (B2B sector). - Management of the relationship with clients and suppliers. - Preparation of reports both internal to the agency and for clients, marking and monitoring KPIs and with the aim of analyzing and optimizing ROI.
  • Tradedoubler
    Campaign Manager
    Tradedoubler Oct 2014 - Nov 2016
    Madrid Area, Spain
    - Main client: HAVAS Media Group.- Maximizing revenues coming from campaigns by optimizing their results and reaching the related budget.- Supporting the sales team in new business tasks contributing gaining clients and campaigns.- Retaining existing campaign clients and optimizing their revenues.- Reporting activities.
  • Lion&Lion Digital Agency
    Performace Manager
    Lion&Lion Digital Agency Apr 2014 - Oct 2014
    Kuala Lumpur, Malaysia
    - Main client: IKEA y L'Oreal- Commissioning and optimization of performance marketing campaigns for SEM, GDN and social media.- Managing the relationship with customers and suppliers.
  • Iahorro.Com
    Digital Marketing Manager
    Iahorro.Com Oct 2010 - Mar 2014
    - Creation and implementation of Performance Marketing Department.- Marketing plan development to attract users for the DB of the company.- Managing the relationship with customers and suppliers.- Commissioning and monitoring of performance marketing campaigns for clients of the company, working mainly with affiliate campaigns, SEM and email marketing.
  • Mk Room
    Account Executive
    Mk Room Jan 2010 - Jun 2010
    Madrid Area, Spain
    Press communications promotions assistant.
  • Mccann Erickson
    Practice, Account Executive
    Mccann Erickson Jun 2009 - Dec 2009
    Movistar customer relationship for the monitoring and coordination of campaigns.
  • Cine Unidos
    Technical Marketing
    Cine Unidos Jun 2007 - Jun 2008
    Development and implementation of campaigns for the company.

Lorena Gutiérrez Alonso Skills

Online Marketing Email Marketing Performance Based Marketing Customer Relations Affiliate Marketing Spanish English Online Advertising Sem Ppc Marketing En Internet Mercadotecnia En Medios Sociales Marketing Digital Pago Por Clic Publicidad En Internet Marketing De Afiliados Marketing Online Mercadotecnia Estrategia De Mercadotecnia Redes Sociales Publicidad Advertising E Commerce Social Media Digital Marketing Marketing Social Media Marketing Medios Sociales

Lorena Gutiérrez Alonso Education Details

Frequently Asked Questions about Lorena Gutiérrez Alonso

What company does Lorena Gutiérrez Alonso work for?

Lorena Gutiérrez Alonso works for Amir

What is Lorena Gutiérrez Alonso's role at the current company?

Lorena Gutiérrez Alonso's current role is Marketing manager.

What is Lorena Gutiérrez Alonso's email address?

Lorena Gutiérrez Alonso's email address is lo****@****ail.com

What schools did Lorena Gutiérrez Alonso attend?

Lorena Gutiérrez Alonso attended Comillas Pontifical University, Ucab - Universidad Católica Andrés Bello.

What skills is Lorena Gutiérrez Alonso known for?

Lorena Gutiérrez Alonso has skills like Online Marketing, Email Marketing, Performance Based Marketing, Customer Relations, Affiliate Marketing, Spanish, English, Online Advertising, Sem, Ppc, Marketing En Internet, Mercadotecnia En Medios Sociales.

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