I am a Business Administration Engineer with over 10 years of experience in digital product development. I love staying updated through continuous learning, which has led me to acquire knowledge in design, marketing, sales, agile project management, and programming.I work with a multidisciplinary team, following the Design Thinking and Scrum frameworks. Together, we collaborate to bring the best ideas to the solutions we create. We conduct user research, define business and lean canvases, propose values, define the backlog, build sprints, write user stories, manage the product lifecycle, work on AARRR and Growth frameworks, define KPIs, create flows, scenarios, and use cases for QA, and contribute to the transformative changes within the company.One of my achievements has been the restructuring of the Product area, incorporating methodologies that allow us to innovate, hiring experienced personnel to contribute new ideas, and developing new products.Competencies:Product Strategy, Measurement Strategy (AARRR and Growth frameworks), Product Lifecycle, KPI Definition, Business Analysis, Interviews and Surveys, Backlog Definition, User Story Writing, Proficiency in tools such as Jira, Trello, Notion, Optimal Workshop, Whimsical, Miro, ClickUp, Google Forms, Canvas, Hotjar, and Figma.