Lorena Hidalgo Email & Phone Number

White Plains, New York, United States

• Attend community events to promote the company • Establish and maintain relationships with city officials in Hudson County to gain their support for the company’s needs (e.g. Senators, town Mayors, Commissioners, etc.)• Promote the company to Hudson County residents, by attending events at local centers, doctor’s offices, and housing facilities• Plan and host events to promote the company and its services (e.g. Senior Appreciation Day)• Create and manage guest list, archiving the information for future reference (post-event contact)• Increased the number of members that attend the program regularly through community outreach, by 15% (e.g. Establishing relationships with doctors, physical therapists, social workers, attending health fairs, etc)

West Orange, New Jersey, United States

•Assist with the design and execution of social media campaigns •Create weekly and monthly editorial calendars to promote the brand on various social media platforms •Develop and publishes new content such as blogs, infographics, videos, and press releases on social media •Analyze social media engagement to identify high-performing ideas and campaigns for scalability •Increased Mama Milly’s Instagram and Facebook pages interaction by 36%, using social media engagement tools such as polls, questions, quizzes, and also incorporating animated content and short videos

Hudson Yards, New York

Little Spain is acclaimed World Central Kitchen chef José Andrés’ first restaurant in New York. I have been a marketing intern since the grand opening of this location. My responsibilities encompass assisting both the Senior Marketing Manager, Events and Sales Manager. Duties include (but are not limited to): •Assisting Marketing and Events Managers with on-site activities •Answering correspondence •Shadowing & assisting with media on and off site•Creating collateral refills, like flyers, check stuffers, and other promotional content •Supporting administrative work as needed: ex: compiling data, setting up excel sheets, note-taking, updating inquiry event sheets•Assisting in content creation for social media: for example, assisting in photoshoots and copywriting•Supporting the event planning process

•Balanced ownership interests with those of staff and senior leadership •Developed and implemented financial strategy for the company, including assisting the executive leadership with a renewed accounting system •Look after the needs of the staff and customers •Manage catering orders, which are placed daily, to be delivered to various locations throughout New Jersey •Oversaw ten staff, including catering and waitress staff

•Managed and scheduled content for social media posts, including Facebook, Instagram, and Twitter •Uploaded content, primarily photos and captions•Regularly met with founder/owner to discuss company goals and brandrecognition•Increased Kitchen Connection’s Instagram follower count by 5,000 by creating social media and blog content, along with press releases, marketing proposals, and presentations that were shared with colleagues at the United Nations’•Conducted and developed advertisement campaigns by using Facebook Ads Manager, which increased brand awareness by 30%.

Marketing

Activities and Societies: President of Latinos United Networking America (L.U.N.A)

Education record