Lorena Hidalgo

Lorena Hidalgo Email and Phone Number

Marketing Manager at iSmile Orthodontics (NYC) @ iSmile Orthodontics (NYC)
new york, united states
Lorena Hidalgo's Location
Belleville, New Jersey, United States, United States
About Lorena Hidalgo

I always thought I wanted to be an accountant, crunch numbers day in and day out, but let me be honest, I do not know how I came to the conclusion, it was probably just my love for numbers. I convinced myself not to look at any other major other than accounting, and that became my declared major for a little over three years. I had tunnel vision until I finally accepted that I would not be failing because I wanted to change major, I was actually doing myself a disservice by sticking with it. It took me three years to convince myself to "give up" on accounting and follow the major that swept me off my feet. I took an introduction to marketing course at Rutgers University Business School and never looked back. I found the side of myself I had not seen in three years, the version of myself with drive, passion, and interest. When I switched my major it was like a flip of a switch, I was connecting what I learned in my courses, I was participating in my classes, so much so that my professors knew my name among a large group of students, and most importantly, I pictured myself working in marketing.Often I was told that my personality matched my major and that I looked so comfortable and natural speaking in front of a group of people. I have been told I am able to connect with individuals quickly, yet genuinely. I found enjoyment in selling a product, idea, or service always finding a way to connect it to someone's life no matter their demographics. I love applying my creativity to my work and collaborating with others to reach the ultimate goal. I am a focused, enthusiastic, self-starter that would love to join a team that allows room for professional development. The skills I have gained over the years, such as InDesign, Microsoft Office, PowerPoint, Social Media Management, and more will help me become an asset to any team.

Lorena Hidalgo's Current Company Details
iSmile Orthodontics (NYC)

Ismile Orthodontics (Nyc)

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Marketing Manager at iSmile Orthodontics (NYC)
new york, united states
Employees:
4
Lorena Hidalgo Work Experience Details
  • Ismile Orthodontics (Nyc)
    Marketing Manager
    Ismile Orthodontics (Nyc) Sep 2024 - Present
    White Plains, New York, United States
  • Riu Hotels & Resorts
    Assistant Human Resources Manager
    Riu Hotels & Resorts May 2024 - Oct 2024
  • Active Day
    Marketing Coordinator
    Active Day Jul 2023 - Oct 2024
    • Attend community events to promote the company • Establish and maintain relationships with city officials in Hudson County to gain their support for the company’s needs (e.g. Senators, town Mayors, Commissioners, etc.)• Promote the company to Hudson County residents, by attending events at local centers, doctor’s offices, and housing facilities• Plan and host events to promote the company and its services (e.g. Senior Appreciation Day)• Create and manage guest list, archiving the information for future reference (post-event contact)• Increased the number of members that attend the program regularly through community outreach, by 15% (e.g. Establishing relationships with doctors, physical therapists, social workers, attending health fairs, etc)
  • Mama Milly'S
    Social Media Specialist
    Mama Milly'S Feb 2022 - Aug 2023
    West Orange, New Jersey, United States
    •Assist with the design and execution of social media campaigns •Create weekly and monthly editorial calendars to promote the brand on various social media platforms •Develop and publishes new content such as blogs, infographics, videos, and press releases on social media •Analyze social media engagement to identify high-performing ideas and campaigns for scalability •Increased Mama Milly’s Instagram and Facebook pages interaction by 36%, using social media engagement tools such as polls, questions, quizzes, and also incorporating animated content and short videos
  • Mercado Little Spain
    Marketing Specialist
    Mercado Little Spain Jun 2019 - May 2022
    Hudson Yards, New York
    Little Spain is acclaimed World Central Kitchen chef José Andrés’ first restaurant in New York. I have been a marketing intern since the grand opening of this location. My responsibilities encompass assisting both the Senior Marketing Manager, Events and Sales Manager. Duties include (but are not limited to): •Assisting Marketing and Events Managers with on-site activities •Answering correspondence •Shadowing & assisting with media on and off site•Creating collateral refills, like flyers, check stuffers, and other promotional content •Supporting administrative work as needed: ex: compiling data, setting up excel sheets, note-taking, updating inquiry event sheets•Assisting in content creation for social media: for example, assisting in photoshoots and copywriting•Supporting the event planning process
  • Restaurant Industry
    Manager, Financial Strategy
    Restaurant Industry Jul 2013 - Aug 2020
    •Balanced ownership interests with those of staff and senior leadership •Developed and implemented financial strategy for the company, including assisting the executive leadership with a renewed accounting system •Look after the needs of the staff and customers •Manage catering orders, which are placed daily, to be delivered to various locations throughout New Jersey •Oversaw ten staff, including catering and waitress staff
  • Kitchen Connection
    Content Media Marketing Intern
    Kitchen Connection Jun 2015 - Aug 2016
    •Managed and scheduled content for social media posts, including Facebook, Instagram, and Twitter •Uploaded content, primarily photos and captions•Regularly met with founder/owner to discuss company goals and brandrecognition•Increased Kitchen Connection’s Instagram follower count by 5,000 by creating social media and blog content, along with press releases, marketing proposals, and presentations that were shared with colleagues at the United Nations’•Conducted and developed advertisement campaigns by using Facebook Ads Manager, which increased brand awareness by 30%.

Lorena Hidalgo Skills

Microsoft Office Teamwork Adobe Indesign Microsoft Word Microsoft Excel Customer Service Microsoft Powerpoint

Lorena Hidalgo Education Details

Frequently Asked Questions about Lorena Hidalgo

What company does Lorena Hidalgo work for?

Lorena Hidalgo works for Ismile Orthodontics (Nyc)

What is Lorena Hidalgo's role at the current company?

Lorena Hidalgo's current role is Marketing Manager at iSmile Orthodontics (NYC).

What schools did Lorena Hidalgo attend?

Lorena Hidalgo attended Rutgers University - Newark, Rutgers Business School.

What skills is Lorena Hidalgo known for?

Lorena Hidalgo has skills like Microsoft Office, Teamwork, Adobe Indesign, Microsoft Word, Microsoft Excel, Customer Service, Microsoft Powerpoint.

Who are Lorena Hidalgo's colleagues?

Lorena Hidalgo's colleagues are Cara O’shea, Frida Galvan Olvera, Crisnely Marte, Yazmin Islas, Diana Gutierrez, Paola Saldana, Enzo Bulnes.

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