Lorena Isaza Botero Email and Phone Number

As a current leader in Marketing and Agile Project Management, I navigate the digital commerce landscape with finesse. My role involves orchestrating strategic campaigns, ensuring seamless project execution, and championing ICP-MKG principles for targeted impact. With a proven track record, I excel in optimizing processes, fostering cross-functional collaboration, and delivering measurable outcomes in the dynamic realm of digital commerce. I am passionate about driving success through innovation and strategic marketing approaches.

• Leading and coordinating the projects team in Bogotá, Medellín and Cali. • Defining the indicators for digital account strategies for different brands. • Monitoring and optimization of the digital media plan of the brands.• Ensuring the proper strategic implementation of each brand.

My responsibilities were:Business development.InnovationCreate and executing the marketing plan.Defining and executing the digital marketing plan.

My responsibilities were:Defining the strategy.Creating and executing the marketing plan.Measuring the campaigns.Defining the digital marketing plan.

Lead the marketing and communications area of the company.