Lorena Leon Email & Phone Number

Mexico City, Cdmx, Mx

-Develop comprehensive strategies aimed at strengthening relations between Lactamoms and the community, other businesses, media and public and private organizations, such as the Ministry of Health CDMX, CitiBanamex, Ogilvy, and Cuauhtémoc County, among others.-Draft, create and coordinate the research, publishing, and distribution of institutional and sector publications. Prepare institutional publications and presentations for any media outlet.-Conduct market research, publications, and distribution of institutional communication.-Create solutions to contribute to the protection of early childhood and promote gender equity. Monitor public policies that pertain to the sector in which they work.**ACHIEVEMENTSDeveloped an early childhood protection plan for the Mexico City Government (2017).Designed, produced, and installed over 30 breastfeeding booths in public and private spaces.

-Create and maintain relationships with key publications, journalists, reporters, influencers, analysts, and partners to maximize our earned media output and exposure. -Secure regular coverage across print, online, and broadcast media. Content creation: speeches, talking points, storytelling, interview briefing packages, research, digital and print media columns, social media posts and copies, and evaluation reports.-Crisis management. Communication and digital footprint strategy development. Lead press and media key relationships. Social and Corporate positioning actions. -Lead the development of local, state, and national alliances with government, civil society organizations, and key stakeholders to promote access and address regulatory challenges and opportunities in favor of Women, Diversity, Equity and Financial Inclusion. -Monitor and analyze press, legislation, and regulatory matters. Advise the organization with policy challenges and develop talking points regarding risk mitigation.-Represent the Foundation in associations and meetings with international and national organizations such as Girl UP LATAM, Fuerza Migrante, WEF, UN Women and Ashoka.

México

-Developed technical guidelines and documentation creation for developers/partners focused on functional product optimizations/adjustments.-Conduct data analysis, optimization, campaign promotion and interface usage. -Product and Customer behavior KPIs definition and monitoring.-Synthesizing product performance data and reporting, CX customer experience, and adoption enhancement recommendations.-Drive and ensure compliance with applicable laws, rules, and regulations.

México

-Engage in government programs advocacy including the Digital Transformation Strategy, the FinTech law, the Open Data Decree, Telecommunications and Broadcasting Reform, and the gob.mx portal implementation.-Support the legislative and regulatory agenda to drive strategy and help with messaging, external outreach and developing relevant communications tools. -Build and lead positive relationships with journalists, media owners, key stakeholders, and opinion leaders.-Develop and deliver a strategic communications plan. Bulletins elaboration, talking points, coaching, and critical issues assessment concerning the area's scope.-Represent the Operational Coordinator in events, government meetings, work interactions, and engagement with senior managers, opinion leaders, politicians, and key players.-Conduct analyses to support the development of campaigns, project plans, operational and risk assessments, and operational processes to ensure each program's success.

Licenciatura, Administración /Tecnologías De La Información

Diplomado Comunicación Gubernamental

Education record