Lorena Martínez Michelena

Lorena Martínez Michelena Email and Phone Number

Marketing Business Partner Corporate and Sales, Latin American and the Caribbean @ Marsh Latinoamérica
Bogotá, Bogota, CO
Lorena Martínez Michelena's Location
Buenos Aires, Buenos Aires Province, Argentina, Argentina
About Lorena Martínez Michelena

I am a communications professional with experience in multinational and local companies in the area of Digital Marketing. I am passionate about strategy and measurement of branding and performance campaigns in digital media. I have experience in content segmented by audiences, SEO, SEM, Facebook Ads, Social Media Ads, strategic planning, management control, and processes for creating new businesses on the Internet. My professional goal is to continue adding value from my experience and achieve the strategic, specific, and digital objectives of the organization that requires me.* Content planning and production* Digital marketing: strategy and planning* Digital campaigns: implementation and optimization* Data Mining - Data Analysis* Viability and profitability of campaigns* Preparation of reports, graphs and flow charts

Lorena Martínez Michelena's Current Company Details
Marsh Latinoamérica

Marsh Latinoamérica

View
Marketing Business Partner Corporate and Sales, Latin American and the Caribbean
Bogotá, Bogota, CO
Website:
marsh.com
Employees:
26210
Lorena Martínez Michelena Work Experience Details
  • Marsh Latinoamérica
    Marketing Business Partner Corporate And Sales, Latin American And The Caribbean
    Marsh Latinoamérica
    Bogotá, Bogota, Co
  • Marsh Latinoamérica
    Marketing Business Partner Corporate & Sales, Latin American & The Caribbean
    Marsh Latinoamérica Jan 2022 - Present
    Bogotá, Capital District, Colombia
  • Enel Argentina
    Digital Communication
    Enel Argentina 2016 - Present
    Buenos Aires, Argentina
    - Management and Intelligence of Social Networks and Websites of all the companies of the group (Central Costanera / Dock Sud / Hidroeléctrica El Chocón / Comercializadora CEMSA / Edesur). - Development of new digital and commercial strategies. Project: Unification of digital channels in One Hub, Social Networks, Optimization and Positioning, Content Management, and Optimization. SEM and SEO. Usability and design. Main Achievements: I managed to boost the area of digital communication. Before my incorporation, there was no measurable digital strategy to control the processes and messages important to the company. I was part of the creation of the company's own content strategy to connect with audiences of interest. In the team, we managed all the social networks of Enel, Edesur and two "Digital Ecosystem" websites. We were able to relate with the clients through the management of comments in social networks, thus improving the perception of the company.* Content planning and production* Digital marketing: strategy and planning* Digital campaigns: implementation and optimization* Data Mining - Data Analysis* Viability and profitability of campaigns* Preparation of reports, graphs and flow charts
  • Ayres Empresa De Turismo
    Digital Coordinator
    Ayres Empresa De Turismo Jan 2014 - Dec 2014
    Buenos Aires, Argentina
  • Universidad 'Santa María'
    University Teacher And Support
    Universidad 'Santa María' Mar 2005 - Nov 2014
    Caracas, Venezuela
  • Inwor
    Digital Coordinator
    Inwor Jan 2013 - Jan 2014
    Buenos Aires, Ciudad Autónoma De Buenos Aires, Argentina
  • Instituto Autónomo De Policía Del Estado Miranda Iapem
    Coordinador Digital
    Instituto Autónomo De Policía Del Estado Miranda Iapem Jan 2012 - Jan 2013
    Miranda, Venezuela

Lorena Martínez Michelena Skills

Trader Social Media Mercadotecnia En Medios Sociales Sostenibilidad Comunicaciones Internas Y Externas Media Relations Comunicaciones De Marketing Blogging Periodismo Corporate Communications English Google Adwords Publicidad En Internet Strategic Planning E Learning Emprendimiento Online Advertising Microsoft Office Community Manager Marketing Medios Sociales Marketing Digital Gerencia De Contenido En Redes Sociales Responsabilidad Social Empresarial Journalism Consultor De Redes Sociales Social Media Marketing Mercadotecnia Public Relations Marketing Communications Comunicaciones Empresariales Docencia Universitaria Redes Sociales

Lorena Martínez Michelena Education Details

  • Universidad Del Cema
    Marketing / Marketing Management
  • Universidad Austral, Argentina
    Digital Communication And Media/Multimedia
  • Universidad Abierta Interamericana
    Universidad Abierta Interamericana
    Digital Journalism Specialist
  • Unión Eorupea / Universidad Nacional De General San Martín
    Unión Eorupea / Universidad Nacional De General San Martín
    Master In Human Rights And Democratization In Latin America
  • Universidad Santa María
    Universidad Santa María
    University Professor
  • Universidad Central De Venezuela
    Universidad Central De Venezuela
    Editorial And Audiovisual Production. Marketing, Social Networks

Frequently Asked Questions about Lorena Martínez Michelena

What company does Lorena Martínez Michelena work for?

Lorena Martínez Michelena works for Marsh Latinoamérica

What is Lorena Martínez Michelena's role at the current company?

Lorena Martínez Michelena's current role is Marketing Business Partner Corporate and Sales, Latin American and the Caribbean.

What schools did Lorena Martínez Michelena attend?

Lorena Martínez Michelena attended Universidad Del Cema, Universidad Austral, Argentina, Universidad Abierta Interamericana, Unión Eorupea / Universidad Nacional De General San Martín, Universidad Santa María, Universidad Simón Bolívar, Universidad Central De Venezuela.

What skills is Lorena Martínez Michelena known for?

Lorena Martínez Michelena has skills like Trader, Social Media, Mercadotecnia En Medios Sociales, Sostenibilidad, Comunicaciones Internas Y Externas, Media Relations, Comunicaciones De Marketing, Blogging, Periodismo, Corporate Communications, English, Google Adwords.

Who are Lorena Martínez Michelena's colleagues?

Lorena Martínez Michelena's colleagues are William Aristizabal, Martin Gartley, Simon Dodd, Kerry Ferguson, Orlando Watts, Petra Bockmayer-Burghardt, Khoa Tran.

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