Lorena Martínez Michelena Email and Phone Number
I am a communications professional with experience in multinational and local companies in the area of Digital Marketing. I am passionate about strategy and measurement of branding and performance campaigns in digital media. I have experience in content segmented by audiences, SEO, SEM, Facebook Ads, Social Media Ads, strategic planning, management control, and processes for creating new businesses on the Internet. My professional goal is to continue adding value from my experience and achieve the strategic, specific, and digital objectives of the organization that requires me.* Content planning and production* Digital marketing: strategy and planning* Digital campaigns: implementation and optimization* Data Mining - Data Analysis* Viability and profitability of campaigns* Preparation of reports, graphs and flow charts
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Marketing Business Partner Corporate And Sales, Latin American And The CaribbeanMarsh LatinoaméricaBogotá, Bogota, Co -
Marketing Business Partner Corporate & Sales, Latin American & The CaribbeanMarsh Latinoamérica Jan 2022 - PresentBogotá, Capital District, Colombia -
Digital CommunicationEnel Argentina 2016 - PresentBuenos Aires, Argentina- Management and Intelligence of Social Networks and Websites of all the companies of the group (Central Costanera / Dock Sud / Hidroeléctrica El Chocón / Comercializadora CEMSA / Edesur). - Development of new digital and commercial strategies. Project: Unification of digital channels in One Hub, Social Networks, Optimization and Positioning, Content Management, and Optimization. SEM and SEO. Usability and design. Main Achievements: I managed to boost the area of digital communication. Before my incorporation, there was no measurable digital strategy to control the processes and messages important to the company. I was part of the creation of the company's own content strategy to connect with audiences of interest. In the team, we managed all the social networks of Enel, Edesur and two "Digital Ecosystem" websites. We were able to relate with the clients through the management of comments in social networks, thus improving the perception of the company.* Content planning and production* Digital marketing: strategy and planning* Digital campaigns: implementation and optimization* Data Mining - Data Analysis* Viability and profitability of campaigns* Preparation of reports, graphs and flow charts -
Digital CoordinatorAyres Empresa De Turismo Jan 2014 - Dec 2014Buenos Aires, Argentina -
University Teacher And SupportUniversidad 'Santa María' Mar 2005 - Nov 2014Caracas, Venezuela -
Digital CoordinatorInwor Jan 2013 - Jan 2014Buenos Aires, Ciudad Autónoma De Buenos Aires, Argentina
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Coordinador DigitalInstituto Autónomo De Policía Del Estado Miranda Iapem Jan 2012 - Jan 2013Miranda, Venezuela
Lorena Martínez Michelena Skills
Lorena Martínez Michelena Education Details
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Marketing / Marketing Management -
Digital Communication And Media/Multimedia -
Universidad Abierta InteramericanaDigital Journalism Specialist -
Unión Eorupea / Universidad Nacional De General San MartínMaster In Human Rights And Democratization In Latin America -
Universidad Santa MaríaUniversity Professor -
En Tesis -
Universidad Central De VenezuelaEditorial And Audiovisual Production. Marketing, Social Networks
Frequently Asked Questions about Lorena Martínez Michelena
What company does Lorena Martínez Michelena work for?
Lorena Martínez Michelena works for Marsh Latinoamérica
What is Lorena Martínez Michelena's role at the current company?
Lorena Martínez Michelena's current role is Marketing Business Partner Corporate and Sales, Latin American and the Caribbean.
What schools did Lorena Martínez Michelena attend?
Lorena Martínez Michelena attended Universidad Del Cema, Universidad Austral, Argentina, Universidad Abierta Interamericana, Unión Eorupea / Universidad Nacional De General San Martín, Universidad Santa María, Universidad Simón Bolívar, Universidad Central De Venezuela.
What skills is Lorena Martínez Michelena known for?
Lorena Martínez Michelena has skills like Trader, Social Media, Mercadotecnia En Medios Sociales, Sostenibilidad, Comunicaciones Internas Y Externas, Media Relations, Comunicaciones De Marketing, Blogging, Periodismo, Corporate Communications, English, Google Adwords.
Who are Lorena Martínez Michelena's colleagues?
Lorena Martínez Michelena's colleagues are William Aristizabal, Martin Gartley, Simon Dodd, Kerry Ferguson, Orlando Watts, Petra Bockmayer-Burghardt, Khoa Tran.
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