Lorena Mourão Email & Phone Number

British Columbia, Canada

• Development and management of brand guidelines for 6 different brands, with the purpose to create innovative visual solutions that meet business and users needs.
• Led the complete redesign of sales support materials, including brochures, product guides and sheets. Ensured alignment with corporate and brand standards across multiple languages, resulting in a more modern and.
• Design of international trade show booths, giving the company’s image a bold, edgy look that significantly enhanced its visibility and distinction among industry competitors. Also consult on structure and layout.
• Enhanced the effectiveness of Social Media and HR teams by creating compelling graphic and animated content, making it easier to assimilate, leading to improved engagement and communication.
• Concept and design of print and digital adverts for projects, products, webinars and campaigns.
• Design of user interfaces for websites and landing pages to support brand and campaign efforts, resulting in a increase in lead generation and conversion rates.

• Freelance work, focusing on small business needs.
• Logo concept and design
• Design and layout of any collateral materials- brochures, flyers, inserts, websites- business cards, letterhead, envelopes and others.

Belo Horizonte Area, Brazil

• Implemented the Employee/Internal Communications department aligning it with corporate standards.
• In charge of all materials (campaigns, communications and others) directed to the employees in all 60 clinics around the country.
• Concept and design of strategic visual communications and collaborated closely with our agency to elevate the company’s branding.
• Design of infographics, newsletters, brochures, collateral pieces plus digital content for the internal social media.
• Led end-to-end conceptualization and design of engaging campaigns to foster employee participation and enhance workplace culture.

Belo Horizonte Area, Brazil

Belo Horizonte Area, Brazil

Brazil

• Owner and designer of fait à la main (wedding and social events stationery and gifts).
• Concept and design for weddings
• Design, layout and assembly of any collateral material:- stationery (invitation, menu, programs, save the date...)- gifts and party details
• Concept and design for social and corporate events.
• Design, layout and assembly of any collateral material:- invitation, banners, promotional material, gifts.
• Close work with printers to ensure accurate and quality materials on time, and on budget.

Belo Horizonte Area, Brazil

• Production of corporate events for major companies in Brazil.
• Responsible for maintaining client relationships, understanding their needs, and ensuring successful project execution.
• In charge of budget, organization of vendors and staff, logistics and coordination before, during and after the event, including:- catering- structures, light and sound- equipment- cleaning
• Responsible for the final report and customer satisfaction.

Belo Horizonte Area, Brazil

• Designed and produced digital marketing content, newsletters, support material for sales and clients (programs, flyers, posters, brochures, etc.)
• Established the stationery and corporate materials aligned with the brand strategy in the industry.
• Developed and executed a strategic marketing plan to reposition the company within its market, enhancing its competitive edge.

Belo Horizonte E Região, Brasil

Support for two photographers in the photo shoots and image editing.

Diploma, Graphic Communications Technology Management

Post Graduate Certificate Of "Latu Sensu", Creative Processes In Word And Image

Bachelor'S Degree, Communications | Publicity And Advertising