Lorena Catheryne Quintero Ayala Email and Phone Number
Marketing professional, currently studying a Specialization in Strategic Communication. More than 10 years of experience in national service companies leading marketing, service and customer experience areas; developing marketing plans and implementing campaigns, complemented by communication strategies to position the organization and its brands in the mind and heart of stakeholders; thus, achieving a high level of visibility, reputation and impact to guarantee an outstanding experience in each interaction, which increases customer loyalty and retention. Excellent relationship skills that allow me to participate in negotiations and conversations with multidisciplinary teams in highly competitive environments.
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Coordinadora De MercadeoAshe S.A.SCali, Co -
Marketing CoordinatorAshe S.A.S Sep 2022 - PresentYumbo, Valle Del Cauca• Lead marketing and communication activities at the level of product promotion and market survey.• Lead internal marketing and communication activities.• Support the execution of sales strategies for the commercial team at national level. -
Marketing LeaderFundación Wwb Colombia - Oficial Sep 2020 - Jan 2022Cali, Valle Del Cauca, Colombia• Design the Marketing Area Strategy that guarantees positioning of the initiatives and the organization.• Lead marketing activities according to the strategic plan defined by the organization.• Align the organization's strategy according to the needs of each interest group.• Propose, coordinate, and execute promotional activities for the Foundation's initiatives, which includes holding virtual and face-to-face events. -
Customer Service LeaderFundación Wwb Colombia - Oficial Apr 2016 - Sep 2020Cali, Valle Del Cauca, Colombia• Design the strategy for the achievement and care of the beneficiaries, to guarantee the compliance of those registered in each of the initiatives.• Lead the execution of the area's activities and the human talent assigned to fulfill them.• Manage and safeguard information related to the beneficiaries of the different initiatives using the CRM platform.• Take responsibility for the service process in Requests, Complaints, Claims and Suggestions (PQRS, in Spanish) of the entire… Show more • Design the strategy for the achievement and care of the beneficiaries, to guarantee the compliance of those registered in each of the initiatives.• Lead the execution of the area's activities and the human talent assigned to fulfill them.• Manage and safeguard information related to the beneficiaries of the different initiatives using the CRM platform.• Take responsibility for the service process in Requests, Complaints, Claims and Suggestions (PQRS, in Spanish) of the entire organization.• Administer and manage the Loyalty Plan and the Graduates Club.• Implement satisfaction evaluations according to needs. Show less -
Head Of Loyalty Plan - Previously Head Of MarketingPromedico - Colombia Mar 2012 - Nov 2015Cali, Valle Del Cauca, Colombia• Lead the loyalty plan for fund associates.• Generate strategies to expand benefit coverage to associates at a national level.• Promote and manage trade agreements.• Plan, develop and analyze satisfaction measurements, and carry out follow-up action plans.• Manage the Requests, Complaints, Claims and Suggestions service process throughout the organization.• Design and execute the referral plan.• Plan and execute promotional events. -
Marketing Executive (Freelance)Gsa Eventos Y Producciones Jul 2010 - Mar 2012Cali, Valle Del Cauca, Colombia• Support the development of the business idea and the creation of the strategic plan.• Perform business management for the company presentation and to attract new clients.• Prepare quotes for events.• Negotiate with suppliers.• Advise and permanently accompany clients, starting with the negotiation until the event had been fully executed.
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Social Marketing CoordinatorCorporación Para La Recreación Popular Nov 2006 - Dec 2007Cali, Valle Del Cauca, Colombia• Design and implement tools to measure community needs.• Carry out measurements of the activities and programs that are developed with the community participation.• Follow up on the tasks that result from the different meetings that are led with the community.
Lorena Catheryne Quintero Ayala Education Details
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Communication, Strategies, Strategic Communication -
Marketing -
Marketing University CoCustomer Service, Customer Journey -
Analítica Digital, Redes Sociales -
Strategic Marketing
Frequently Asked Questions about Lorena Catheryne Quintero Ayala
What company does Lorena Catheryne Quintero Ayala work for?
Lorena Catheryne Quintero Ayala works for Ashe S.a.s
What is Lorena Catheryne Quintero Ayala's role at the current company?
Lorena Catheryne Quintero Ayala's current role is Coordinadora de Mercadeo.
What schools did Lorena Catheryne Quintero Ayala attend?
Lorena Catheryne Quintero Ayala attended Universidad Autónoma De Occidente, Universidad Autónoma De Occidente, Marketing University Co, Universidad Autónoma De Occidente, Universidad Icesi.
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