Lorena Catheryne Quintero Ayala Email & Phone Number

Cali, Co

Yumbo, Valle Del Cauca

• Lead marketing and communication activities at the level of product promotion and market survey.• Lead internal marketing and communication activities.• Support the execution of sales strategies for the commercial team at national level.

Cali, Valle Del Cauca, Colombia

• Design the Marketing Area Strategy that guarantees positioning of the initiatives and the organization.• Lead marketing activities according to the strategic plan defined by the organization.• Align the organization's strategy according to the needs of each interest group.• Propose, coordinate, and execute promotional activities for the Foundation's initiatives, which includes holding virtual and face-to-face events.

Cali, Valle Del Cauca, Colombia

• Design the strategy for the achievement and care of the beneficiaries, to guarantee the compliance of those registered in each of the initiatives.• Lead the execution of the area's activities and the human talent assigned to fulfill them.• Manage and safeguard information related to the beneficiaries of the different initiatives using the CRM platform.• Take responsibility for the service process in Requests, Complaints, Claims and Suggestions (PQRS, in Spanish) of the entire… Show more • Design the strategy for the achievement and care of the beneficiaries, to guarantee the compliance of those registered in each of the initiatives.• Lead the execution of the area's activities and the human talent assigned to fulfill them.• Manage and safeguard information related to the beneficiaries of the different initiatives using the CRM platform.• Take responsibility for the service process in Requests, Complaints, Claims and Suggestions (PQRS, in Spanish) of the entire organization.• Administer and manage the Loyalty Plan and the Graduates Club.• Implement satisfaction evaluations according to needs. Show less

Cali, Valle Del Cauca, Colombia

• Lead the loyalty plan for fund associates.• Generate strategies to expand benefit coverage to associates at a national level.• Promote and manage trade agreements.• Plan, develop and analyze satisfaction measurements, and carry out follow-up action plans.• Manage the Requests, Complaints, Claims and Suggestions service process throughout the organization.• Design and execute the referral plan.• Plan and execute promotional events.

Cali, Valle Del Cauca, Colombia

• Support the development of the business idea and the creation of the strategic plan.• Perform business management for the company presentation and to attract new clients.• Prepare quotes for events.• Negotiate with suppliers.• Advise and permanently accompany clients, starting with the negotiation until the event had been fully executed.

Cali, Valle Del Cauca, Colombia

• Design and implement tools to measure community needs.• Carry out measurements of the activities and programs that are developed with the community participation.• Follow up on the tasks that result from the different meetings that are led with the community.

Especialista En Comunicación Estratégica, Communication, Strategies, Strategic Communication

Professional In Marketing And International Business, Marketing

Activities and Societies: Música

Customer Journey Map Course, Customer Service, Customer Journey

Digital Analytics Seminar On Social Channels, Analítica Digital, Redes Sociales

Strategic Marketing Certified, Strategic Marketing