Innovative marketing leader with expertise in creative strategy, content marketing, brand, and digital marketing, Lorena Morales is a passionate driver of corporate image, brand activation, and digital marketing campaigns that align with business goals, capture consumer interest, and incites them to take action. Her international portfolio of work shows how she leverages data to inform and inspire her creative decisions, creating breakthrough ideas and holistic user experiences with extraordinary business results.As a performance-driven marketer, Lorena takes great pride in being a supportive leader that shapes ideas and brings them to life. Most importantly, Lorena has a unique ability to lead through others by empowering them and creating a sense of project ownership within each teammate. Lorena’s strategic leadership approach leverages the effectiveness of great talent resulting in the execution of a company’s vision.Lorena is global minded, a champion of inclusion to her diverse team and teammates while advancing the mission of her team. She is fluent in English and Spanish.Expertise includes: • B2B & B2C• Digital Marketing• Web Development, UX/UI• Integrated Marketing• Content Marketing• Demand Generation Campaigns • Digital Media • Native & Paid Social, SEO/SEM• Social Media Strategy & Execution• Creative and Art Direction• Brand and Identity Management• Visual Merchandising, POP & POS• Trend Research & Forecasting• Product Marketing• Influencer Marketing• Project, People & Budget Management• Event Marketing, In-Person & Fully Virtual• Graphic & Virtual Design, Illustration, CGI/3D, Motion/Animation, AR, Video Production