Lorena Reatti Email & Phone Number

Argentina

Ciudad Autónoma De Buenos Aires, Argentina

I build teams WITH and WITHIN organizations focused on creating a more profitable and sustainable future. By being an "outsider inside the team", I´m capable of bringing a fresh and more objective vision of what is needed to be implemented in order to explode all the potential a business has. Transformation, Innovation & Sustainability are the key ingredients for the strategic intervention with my clients. I´m in love with my new role of professionalizing start-ups and "startupizing" mature companies.

Buenos Aires

Responsible for professionalizing the business operation of a private company.  Redefinition of the regional business model identifying high potential new verticals, developing the solution portfolio that fits new opportunities identified and putting together the proper team to implement it successfully.  To identify and develop new channels and strategic alliances.  To implement a strategic thinking and planning process that involves the different areas of the company. To work on transforming “a-persons-company” into a dynamic and professional company ready to drive the technological changes that the market requires.

Buenos Aires, Argentina

Designing of a new business unit called SmartShop: analytics applied to marketing, supported by CCTV infrastructure and digital sensors.Development of the 2ndView Service: in-house team of specialist on different roles (marketing, safety, process) that analyzes and identify improvement opportunities by watching videos from a wide range of industries.

Buenos Aires

Since Elipgo was one of the main shareholders, I took the leadership on the first steps of the stat-up to professionalize and redefine the business model with focus on the solution offered and the economic proposal until the dedicated team was hired and stablish to continue with the growth and expansion expected.

Buenos Aires, Argentina

Responsible for making Expansion and Confidence happen by:  Socializing and supporting corporate decisions and initiatives in alignment with headquarters. Transforming a demotivated and unarticulated group of people into a bonded and committed team aligned with the corporate mission.  Developing and implementing an aggressive plan to accelerate the business expansion committed to shareholders. Monitoring and effectively defeating competitive threats. Appling actions that ensure that the highest level of service and quality is delivered by PedidosYa to their customers within Argentina to increase loyalty. Developing strong relationship with stakeholders: government, key customers, shareholders, and support areas within the organization.Main proved achievements: Engagement score +1 above company benchmark according to Peakon survey. Organizational fit, Mission and Collaboration were recognized as main strength and potentially a best-practice case for the rest of the company. Significant reduction on the historic churn cutting the figures in more than a half compare to previous records.  Significant increase on the rate of growth, with an increment of 4.5x on the monthly accounts’ net additions: direct impact on orders and revenues. Development of a new incentive plan for the sales force, adopted and successfully implemented by other markets within the region, except on Argentina (to be implemented on 2018 due to current labor law). Development of a strong relationship with the Agencia Internacional de Inversiones, that supports and advise on a brand-new business unit: logistics services.

Buenos Aires

Responsible for Leading the marketing strategy to position Media Digital Group as a passionate holding specialized on monetizing, and marketing digital content that impact directly on people’s lives. Leading the commercial strategy to reach new markets and customers, launching successful operations in Chile, Perú, Ecuador and Colombia; besides Argentina. Responsible for new business and products development. Responsible for developing global strategic alliances.

Buenos Aires

Responsible for- Leading the marketing strategy to position Brightstar as an integrated service company, including Public Relationship (Press, Media and Partners)- Leading the Marketing Service business unit for the region - Leading the Business Intelligence area

Responsible for- Leading the commercial team for two years, achieving an outstanding result: increase of 2.6x in revenues and 4.7x in EBITDA - Being a change agent for the company’s “marketinization”, evolving from logistic to service centric.- Professionalizing the strategic thinking process, supporting the plans with deep industry and company capabilities’ analysis- Supporting marketing campaigns, following up on marketing efforts- Assisting channels with qualifying, selling, and winning opportunities

Responsible for- Being part of the massive BlackBerry launch, driving the brand to a leading position.- Creating awareness, building relationships with key partners/channels- Leading the first educational computer projects for the public sector – Conectar Igualdad

I was resposible for the launching of BlackBerry for the mass market in Argentina, Uruguay and Paraguay. Leading the relationship with the main carriers of the region, working close with the BlackBerry canadian team (former Research in Motion).

- Development and implementation of the Regional Marketing Plan (LATAM) for the holding and for the Brandware Clients.- Working close the sales force in order to develop effective go-to-market activities - Public Relations (press, media and partners) - Leading a 4 people team

Buenos Aires

Personal Enterprise:- Analysis, evaluation and integral development of a commercial industrial project oriented to the Nutritional industry [ Pre cooking and freezing of vegetables in non traditional cuts. ]- Project awarded with an important incentive program for entrepreneurs (EMPREAR) by the Government of the City of Buenos Aires.

Business analyst in the Corporative Direction of Businesses Strategy - Industry Analysis: market size and growth factors, industry profitability, pricing sensitivity, regulatory constraints, etc, focused on fixed products. - Expertise on business models development, as a tool to analyze the impact of alternative scenarios.- Identification of value drivers and opportunities to improve the business results. - Handling of the Business Intelligence’s process, oriented to ensure timely feedback on market demands and competitors’ movements (Consumer Intelligence + Competitive Intelligence), translating the analyzed intelligence into valuable and actionable information.

- Develop effective communication, interviewing, and presentation skills. - Ability to convince and to involve heterogeneous groups of people, jeopardizing them with new behaviour aligned with the objectives.- Ability in the installation of a Mission and Vision shared by all the members of the organization.- Market analysis capabilities, identification of the target and detection of the ideal positioning for the brand.- Preparation of the Marketing Plan oriented to the construction of a strongly positioned brand in the selected segment. Handling of Workshops.

Online Program, Leadership & Innovation

Magister, Economics And Management

Summa Cum Laude

Bachelor Of Marketing, Marketing

Marketing