Lorena Rico Email & Phone Number

Saint John, Nb, Ca

Saint John, New Brunswick, Canada

Leading the execution of all aspects of assigned projects and campaigns and ensuring all areas throughout the project journey are executed in alignment with client objectives and agency standards. - Lead on such project planning, managing time and resources and client engagement. - Collaborate on developing and preparing contracts/estimates and fees with internal and client procurement personnel.- Collaborate with cross-functional teams to deliver projects on time, within scope, and within budget.Business Development Support: Lead or contribute to the development of client proposals and presentations. Key involvement in pitches for new business, identifying opportunities as well as for growth and upselling within existing client accounts.

Saint John, New Brunswick, Canada

● Responsible for developing and implementing the North America Marketing strategy.● Development of Content Marketing campaigns ● Creation and implementation of Social Media Marketing strategy for global platforms ● Logistics and Coordination of corporate events and Tradeshows Tour (North America & EMEA) ● Management of stakeholders and media relations plan● Mentored a team multi-location team of specialists.

New Brunswick, Canada

● Responsible for Product Marketing release template and implementation● Development of all Sales & Marketing collaterals for partners and sales force● Annual trade show tour planning and coordination● Collaboration with a multi-location team

Mexico City Area, Mexico

● Planning and implementation of client’s local and regional Marketing and Communication strategies ● Implementation, monitoring, and reporting of clients’ Social Media Marketing strategy ● Management of Influencer Marketing meetings and agreements● Corporate events and marketing activations coordination with external agencies ● Management of a local team of executives under my supervision● Clients: Marriott International, Tequila Patrón®, Spotify®, Airbnb, Amazon Mexico, Air France-KLM, Vitamix®, Visit Florida, among others.

Mexico City, Mexico

● Implementation of client’s local Communications and Public Relations plan● Development of all media relations collaterals ● Pursuing of Influencer Marketing meetings and agreements ● Collaboration with clients’ agencies for product and corporate events● Intern and In Plant at Procter & Gamble Mexico for Beauty Brands portfolio (Pantene®, Head & Shoulders®, Herbal Essences®, Koleston®, etc.)

Mexico City, Mexico

● Client’s Scope of Work implementation ● Development of all communications materials for press and stakeholders ● Administered conversation between client and specialized endorsers● Clients: BioEDEN, Liverpool Fashion Fest, Fundation Codigo Ayuda

Master'S Degree, Business/Corporate Communications, Masters'

The master’s degree in Institutional Communication trains professionals with advanced skills in the areas of internal communication.

Communications And Public Relations, Communication, General, Bachelors'

This program gives you the skills to design, plan, organize and evaluate communication strategies, as well as produce and disseminate.