Lead measurement and reporting for the Walmart Social Engagement and Digi Comms teams. Oversee post-level and platform-level benchmarks and ad hoc, weekly, monthly, and quarterly reporting.Manage the adoption and utilization of data analytics tools and platforms, continuously exploring new ways to enhance research capabilities. Provide mentorship and management to analytics professionals, fostering a collaborative and high-performance culture

Generated actionable insights for global clients including Google, IBM, McLaren, Waymo, and Accor.Oversaw analysts in optimizing client engagement strategies by bridging offline and online data.Facilitated strategy discussions and supervised analysts in crafting recommendations to enhance client engagement and brand awareness.Spearheaded quarterly reporting on category and competitor perception across key markets.Analyzed competitor campaigns in 11 markets to inform client marketing strategies.Collaborated on shaping thought leadership marketing deliverables, resulting in significant increase in Twitter profile visits, reach, and website visits.

Analyzed data sets to effectively respond to business questions and objectives.Leveraged social intelligence to generate consumer and market research, providing strategic recommendations.Supported new business strategies, including development of RFPs.

Streamlined measurement and reporting for local handles. Executed Competitor and Market analysis. Developed content strategy across owned content to optimize metrics.